At a Glance
- Tasks: Drive subscriber growth and retention for our print and digital magazines.
- Company: Premier, a leading Christian media agency with a mission-driven culture.
- Benefits: Competitive salary, flexible working options, and opportunities for personal growth.
- Other info: Join a passionate team dedicated to helping people encounter God through media.
- Why this job: Make a real impact in the media industry while connecting with audiences.
- Qualifications: Experience in subscriptions or recurring revenue and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
As our Subscriptions Manager, you will own and drive the acquisition, retention and growth of Premier’s print and digital magazine subscribers. You will work closely with editorial, marketing, data, digital telemarketing and events teams, acting as the single point of ownership for subscription performance across the organisation.
Your responsibilities include creating and delivering a subscription growth strategy, making evidence‑based decisions on pricing, offers and paywalls, and leading cross‑functional activity to deliver sustainable growth in recurring revenue and strengthen relationships with our audiences.
Key Responsibilities- Own subscriber acquisition, retention and growth targets with clear KPIs
- Lead subscription performance reviews and trading discussions
- Develop and optimise pricing, offers, promotions and conversion journeys
- Shape subscription and paywall strategies through data‑led decision making
- Manage the full subscriber lifecycle, from acquisition through to retention and win‑back
- Identify and reduce churn through insight‑driven improvements
- Oversee acquisition activity across channels (email, website, radio, podcast, social media, events)
- Explore new opportunities for audience and subscription growth
- Partner with editorial and content teams to maximise subscriber engagement
- Lead audience insight and research initiatives
- Collaborate with marketing teams to focus investment on the most effective growth opportunities
- Proven experience owning and growing subscriptions, memberships or recurring revenue
- Strong understanding of acquisition funnels, retention, churn and customer lifetime value
- Experience working across marketing, editorial and data teams
- Confidence making commercial decisions on pricing, offers and conversion
- Strong communication and stakeholder management skills
- Experience in publishing, magazines or media desirable; knowledge of the UK Christian community also desirable
Premier is a Christian media agency and there is an occupational requirement for applicants to have a personal Christian faith and a commitment to Premier’s mission to help people encounter God through media.
Subscriptions Manager employer: Hollybank Trustees Ltd
Premier is an exceptional employer that fosters a collaborative and mission-driven work culture, where employees are empowered to make impactful decisions in the realm of media and subscriptions. With a strong focus on personal and professional growth, Premier offers unique opportunities for career advancement while supporting its team members in their commitment to the Christian community. Located in a vibrant environment, employees benefit from a dynamic atmosphere that encourages creativity and innovation in driving subscriber engagement and retention.
StudySmarter Expert Advice🤫
We think this is how you could land Subscriptions Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its audience. Understand their subscription model and think about how you can contribute to their growth. We want you to show them you’re not just another candidate, but someone who truly gets their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially around subscriber acquisition and retention. We suggest rehearsing with a friend or in front of a mirror to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Subscriptions Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Subscriptions Manager role. Highlight your experience with subscriber acquisition and retention, and show us how you can drive growth in both print and digital formats.
Showcase Your Data Skills:Since this role involves a lot of data-led decision making, don’t forget to mention any experience you have with analytics or insights. We want to see how you’ve used data to shape strategies and improve performance in previous roles.
Communicate Clearly:Strong communication is key in this position, so make sure your application reflects that. Use clear, concise language and structure your thoughts logically. We want to see how you can effectively convey ideas and collaborate with different teams.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Hollybank Trustees Ltd
✨Know Your Numbers
As a Subscriptions Manager, you'll need to demonstrate your understanding of key metrics like acquisition costs, churn rates, and customer lifetime value. Brush up on these figures and be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Cross-Functional Collaboration
This role involves working closely with various teams. Prepare examples of how you've successfully collaborated with editorial, marketing, and data teams in the past. Highlight specific projects where your teamwork led to improved subscription performance.
✨Be Ready to Discuss Strategies
Think about the subscription growth strategies you've implemented before. Be prepared to share your thought process behind pricing, offers, and paywalls. This will show that you can think critically and strategically about subscription management.
✨Align with Their Mission
Since Premier is a Christian media agency, it's important to express your personal faith and how it aligns with their mission. Reflect on how your values connect with their goals, and be ready to discuss how you can contribute to helping people encounter God through media.
