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- Tasks: Lead sales and marketing strategies for sustainable organic fertilisers.
- Company: Join SoilWorx, a respected Irish-owned business in the agri-food sector.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic role with a chance to shape the future of organic farming.
- Why this job: Make a real impact in promoting sustainable farming solutions.
- Qualifications: 5-10 years in sales/marketing with a focus on agriculture or fertilisers.
The predicted salary is between 40000 - 50000 £ per year.
Location: Hybrid / Mayobridge, Newry BT34, UK
Job Type: Permanent / Full-time
Sector and Subsector: Sales & Marketing | Business and Development
Salary: Competitive salary
SoilWorx is an Irish-owned, local business working with premium quality raw materials. At SoilWorx, our experience with natural fertilisers and the evolution of our process helps in the safe nourishment of your soil’s microbe ecosystem. This helps to reduce dependency on chemical fertilisers, making it a more sustainable choice. SoilWorx is owned by the College Group, which has 40 years of experience in the rendering industry and is a highly respected company in the UK’s agri-food sector.
SoilWorx is seeking to recruit a dynamic Sales & Marketing Manager to lead the company's commercial strategy, building brand visibility, expanding market reach, and driving growth for organic/natural fertilizer products. This role requires a proactive professional with strong agricultural market knowledge, excellent communication skills, and a passion for promoting sustainable farming solutions. The role involves leading sales teams, managing distribution channels, and driving field-level adoption of organic fertilizer products.
Key Responsibilities
- Sales Management and Strategy
- Achieve Sales Targets: Drive sales growth to exceed quarterly and annual sales targets through proactive dealer network development and management, joint sales calls with dealers and via direct export markets.
- Dealer Network Development: Build and manage relationships with dealers, distributors, cooperatives, and commercial farms, increasing the footprint in new and existing markets.
- Territory Planning: Develop detailed sales plans, forecast growth, and prioritise market opportunities within defined markets – including Vietnam.
- Field Sales Execution: Recruit, train, and lead a team of field agents to conduct sales and technical demos.
- Develop Marketing Strategies: Work with external marketing consultants to develop and execute a holistic marketing strategy to promote organic fertilizer products, focusing on increasing brand awareness and communicating effectively the benefits to end users.
- Field Trials and Demonstrations: Organise farmer meetings, field days, and demos to highlight product efficacy and educate end users.
- Digital and Content Marketing: Manage the company's social media presence, website content, and create engaging content for online and offline campaigns.
- Market Intelligence: Monitor competitor activities, pricing, and industry trends and adjust marketing to suit.
- Agronomic Advice: Provide technical product advice, soil testing insights, and crop nutrition solutions to farmers.
- Customer Relationship Management: Handle customer feedback and complaints, resolving issues to ensure high customer satisfaction.
- Regulatory Compliance: Ensure all products and sales activities comply with agricultural, environmental, and regional regulations.
Key Performance Indicators - KPIs
- Sales volumes, value and growth rates.
- Expansion of customer base – dealers and end users.
- Business balance by sector – export, agriculture, contract manufacturing, garden centres, retail.
- Product adoption rates - success of field trials/demo plots.
Qualifications and Experience
- Education: Bachelor’s degree in agriculture, agronomy, or similar.
- Experience: 5–10 years of experience in sales and marketing, with at least 3 years in the agricultural, fertilizer, or agro-chemical industry.
- Technical Knowledge: Strong understanding of organic farming, soil science, crop nutrition, and sustainable agricultural practices.
- Skills: Excellent negotiation, communication, and interpersonal skills. Proficient in CRM tools and MS Office.
- Requirements: Valid driving license and willingness to travel as required.
Sales & Marketing Manager employer: Hollybank Trustees Ltd
Contact Detail:
Hollybank Trustees Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the agricultural sector. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your passion for sustainability! When you’re chatting with potential employers or at interviews, make sure to highlight your commitment to organic farming and sustainable practices. We want to see that fire in your belly for promoting eco-friendly solutions!
✨Tip Number 3
Prepare for those tricky interview questions! Research common sales and marketing scenarios in the agricultural sector and think about how you’d tackle them. We recommend practising your responses with a friend or even in front of the mirror to boost your confidence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to apply directly. So, don’t hesitate – get your application in and let’s make some waves in the organic fertiliser market together!
We think you need these skills to ace Sales & Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales & Marketing Manager role. Highlight your experience in sales and marketing, especially in the agricultural sector. We want to see how your skills align with our mission at SoilWorx!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for sustainable farming solutions and how you can contribute to our brand visibility. Let us know why you're the perfect fit for SoilWorx!
Showcase Relevant Experience: When detailing your work history, focus on achievements that demonstrate your ability to drive sales growth and manage dealer networks. We love seeing numbers, so if you've exceeded targets, shout about it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Hollybank Trustees Ltd
✨Know Your Stuff
Make sure you brush up on your knowledge of organic farming, soil science, and crop nutrition. SoilWorx is all about sustainable solutions, so be ready to discuss how your experience aligns with their mission and the agricultural market.
✨Showcase Your Sales Skills
Prepare specific examples of how you've driven sales growth in previous roles. Think about times when you exceeded targets or developed successful dealer networks. This will demonstrate your ability to lead and manage sales teams effectively.
✨Be a Marketing Whiz
Familiarise yourself with current marketing strategies, especially in the agricultural sector. Be ready to share ideas on how you would develop and execute a holistic marketing strategy for SoilWorx’s products, including digital and content marketing.
✨Ask Smart Questions
Prepare thoughtful questions about SoilWorx's current market position, their competitors, and future growth plans. This shows your genuine interest in the role and helps you understand how you can contribute to their success.