At a Glance
- Tasks: Drive marketing and sales automation to optimise performance and scalability.
- Company: Dynamic global solutions provider with a focus on innovation and customer service.
- Benefits: Monthly profit share, free lunches, LinkedIn Learning access, and wellness programmes.
- Other info: Collaborative environment that values diversity and personal growth.
- Why this job: Join a fast-paced team and make a real impact in marketing and sales.
- Qualifications: 2+ years in marketing automation, strong data analysis skills, and CRM knowledge.
The predicted salary is between 35000 - 45000 £ per year.
Location
On site / Poole, UK
Job type
Permanent / Full-time
Sector and subsector
- Retail | General
- Annual Fixed salary: £ 45000.00
About the job
We are looking for a highly analytical and commercially minded Marketing & Sales Automation Manager to drive the performance, optimisation, and scalability of our marketing and sales operations.
This is a pivotal role that sits at the intersection of marketing, sales, data, technology, and revenue generation.
You will be responsible for managing and optimising our marketing automation ecosystem, ensuring campaigns are executed seamlessly, leads are nurtured effectively, reporting is accurate, and sales and marketing teams have complete visibility of performance across the buyer journey.
You will own the implementation, optimisation, and continuous improvement of marketing and sales automation processes, with a strong focus on data analytics, attribution modelling, lead management, campaign performance, reporting, and revenue operations.
The ideal candidate combines technical expertise with commercial awareness and thrives on transforming data into actionable insights that accelerate pipeline growth and improve marketing ROI.
Hours
40 hours per week, Monday to Friday, 8:00 am to 5:00 pm. This is an on‑site role, with some flexibility considered for the right candidate.
Key Responsibilities
- Marketing Automation & Campaign Execution
- Manage and optimise the marketing automation platform, ensuring best‑practice use of workflows, nurturing programmes, lead scoring, segmentation, and campaign automation.
- Collaborate with marketing teams to plan, build, launch, monitor, and optimise multi‑channel campaigns.
- Lead the implementation of email marketing campaigns, including segmentation, content set‑up, automation workflows, tracking, testing, optimisation, and performance reporting.
- Develop automated customer journeys that improve engagement, lead conversion, and customer retention.
- Ensure campaign data is captured accurately across all marketing and sales touchpoints.
- Drive continuous improvement of lead generation and lead nurturing processes.
- Continuously update and optimise lead lifecycle processes and lead scoring systems.
- Maintain data hygiene, database accuracy, and account health in line with the latest GDPR best practices.
- Support sales teams through the implementation and optimisation of sales automation processes.
- Ensure seamless lead routing, assignment, qualification, and lifecycle management.
- Improve alignment between marketing and sales teams through efficient processes and shared performance metrics.
- Identify opportunities to automate manual processes to improve efficiency and productivity.
- Support the development of scalable revenue operations frameworks that improve pipeline visibility and forecasting accuracy.
- Support the future migration of data from current systems to Sales Automation Hub.
- Act as the internal subject‑matter expert for the Marketing & Sales Hub.
- Manage platform configuration, integrations, workflows, custom properties, lead scoring, reporting, and data governance.
- Maintain data quality and ensure alignment between marketing and sales activities.
- Work with internal stakeholders and external partners to implement new functionality and improvements.
- Data Analytics, Attribution & Reporting
- Develop and maintain dashboards that provide actionable insights into marketing and sales performance.
- Create executive‑level reporting on pipeline performance, lead generation, conversion rates, campaign effectiveness, and ROI.
- Establish and maintain marketing attribution models to measure campaign impact and revenue contribution.
- Analyse campaign performance and customer behaviour to identify growth opportunities.
- Provide recommendations based on data‑driven insights to improve marketing effectiveness and sales outcomes.
- Monitor key performance indicators across the marketing and sales funnel.
- Identify opportunities to increase conversion rates and improve customer acquisition efficiency.
- Conduct A/B testing and performance analysis across campaigns and automation workflows.
- Stay up to date with industry trends, automation technologies, AI‑driven marketing tools, and best practices.
- Key Skills & Experience
- Minimum 2 years’ proven experience managing marketing and sales automation platforms; Hub Spot experience is highly desirable.
- Strong understanding of marketing campaign implementation and optimisation.
- Experience building, executing, and analysing automated marketing programmes.
- Strong knowledge of marketing attribution models and customer journey mapping.
- Experience creating dashboards, reports, and performance measurement frameworks, with the ability to define, track, and interpret KPIs that measure marketing and sales effectiveness.
- Excellent data analysis skills with the ability to interpret complex datasets and communicate insights clearly.
- Experience working closely with both marketing and sales teams.
- Strong understanding of CRM systems, lead management, lead scoring, and pipeline reporting.
- Experience driving process improvements across marketing and sales operations.
- Strong project management and stakeholder management skills.
- Familiar with GDPR and best practices in data compliance and customer data handling.
- Bachelor’s degree in marketing, data analytics, or a related field preferred.
- Able to thrive in a fast‑paced environment and adapt to shifting priorities.
- Experience in a fast‑paced marketing team; B2B marketing experience is desirable.
- Strong commercial mindset; sales experience is advantageous.
- Knowledge of Revenue Operations (Rev Ops) principles.
- Familiarity with Smartsheet, Google Analytics, CMS (Word Press).
- Knowledge of AI‑driven marketing automation technologies.
- What’s in it for you
- Modern open plan office
- Monthly profit share bonus scheme
- Free access to Linked In Learning
- Perks at Work scheme
- Free lunch every Friday
- Charity dress down day every Friday
- Cycle to Work scheme
- Complimentary birthday vouchers
- Subsidised workplace massage
- Employee Assistance Programme (EAP)
- Company social and corporate events
Who we are
We’re a fast‑paced, forward‑thinking global solutions provider that is redefining operational excellence for businesses.
We’re famous for our fantastic customer service and for creating comprehensive solutions that help our customers stay ahead in an ever‑changing world.
Our marketing function operates in a dynamic environment, working collaboratively across teams with innovation as one of our core values.
Where will you work
Our open plan office encourages teamwork and communication.
You will be working in a respectful environment surrounded by people who care about you just as much as our customers.
We also believe diversity is the key to success.
That means your voice will always be heard no matter your role, and there will always be the opportunity to make a big impact.
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Marketing & Automation Manager in Poole employer: Hollybank Trustees Ltd
Hollybank Trustees Ltd is an exceptional employer, offering a dynamic work environment in Rough Hills, England, where collaboration and client-focused strategies thrive. With a flexible hybrid working model, a comprehensive benefits package including an enhanced pension scheme, and ample opportunities for professional development, employees are empowered to grow their careers while making a meaningful impact in the investment advisory sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Automation Manager in Poole
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hollybank Trustees Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hollybank Trustees Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hollybank Trustees Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hollybank Trustees Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Automation Manager in Poole
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hollybank Trustees Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hollybank Trustees Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hollybank Trustees Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hollybank Trustees Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hollybank Trustees Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hollybank Trustees Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
