At a Glance
- Tasks: Lead insights to shape product strategy and drive commercial decisions in a fast-growing cannabis business.
- Company: Curaleaf International, a leader in the cannabis industry with a commitment to research and excellence.
- Benefits: Competitive salary, travel opportunities, and the chance to influence key business decisions.
- Other info: Work closely with senior leaders and help define the future direction of the cannabis category.
- Why this job: Be at the forefront of innovation in a rapidly evolving market and make a real impact.
- Qualifications: 5+ years in category management or analytics, strong Power BI and SQL skills.
The predicted salary is between 40500 - 49500 £ per year.
London, UK or Alicante, Spain. Some national and international travel required.
- Reporting to
- Director of Product, with a dotted line to the Head of Data & AI
We're looking for a Product & Category Insights Manager to become the strategic insight partner to our Product, Commercial and Executive teams, helping shape the future of our portfolio, innovation pipeline and category strategy.
About Us
Curaleaf International is shaping the future of cannabis through its commitment to research and product excellence.
Powered by a strong presence at all stages of the supply chain, its unique distribution network throughout Europe, Canada and Australasia brings together pioneering research with cutting-edge cultivation, extraction, and production.
Amidst a rapid growth trajectory, the emphasis on quality and expertise aims to ensure the delivery of safe and legal cannabis.
Curaleaf International’s network includes a clinic, pharmacy, and laboratory in the UK; cultivation and EU-GMP processing facilities in Portugal; an EU-GMP processing, quality assurance and research site in Spain; Four 20 Pharma wholesaler and distributor in Germany; a Polish wholesaler and clinic; and the EU-GMP producer Northern Green Canada.
Curaleaf International is part of Curaleaf Holdings, Inc., a leading international producer and distributor of consumer cannabis products.
The Opportunity
This role sits at the intersection of product strategy, category management and commercial decision-making.
You'll identify growth opportunities, spot emerging trends, understand category dynamics and turn complex market, commercial and patient data into clear recommendations that drive action.
From assessing the next product launch opportunity to helping determine which markets, formats and innovations should form part of our future portfolio, your work will directly influence key business decisions.
This is not a reporting role.
It's an insight-driven strategy role for someone who enjoys understanding what's happening in a market, why it's happening and what the business should do next.
What You'll Do
- Lead category, portfolio and product performance analysis across international markets.
- Deliver regular State of the Nation insights to help shape strategic decision-making.
- Identify innovation opportunities, whitespace and emerging category trends.
- Assess market attractiveness, competitive positioning and portfolio gaps.
- Build business cases for new products, formats, markets and pricing actions.
- Support portfolio optimisation, SKU rationalisation and range reviews.
- Partner with Product teams to shape innovation pipelines and go/no-go decisions.
- Develop product-level forecasting and demand insights for new product introductions, S&OP and planning.
- Create executive-level insight presentations that influence senior leadership decisions.
- Build Power BI dashboards, KPI frameworks and reporting cycles that enable consistent decision-making.
- What You'll Bring
- 5+ years' experience in category management, product or portfolio insight, market or business intelligence, or commercial analytics, including experience at senior or lead level.
- Demonstrable experience using insight to influence portfolio, product, brand or category decisions.
- Advanced Power BI capability, including data modelling, dashboard design and report distribution to a business audience.
- Strong SQL and Snowflake capability.
- Experience drawing defensible conclusions from large, imperfect datasets across multiple sources.
- Strong commercial understanding of category growth, price architecture, margin, forecasting and P&L impact.
- Outstanding communication and storytelling skills, with experience influencing senior and Executive stakeholders.
- Fluent English. Additional European languages would be beneficial.
- Experience in a regulated, healthcare, pharmaceutical, medical device or FMCG environment would be advantageous.
- You Are
- Curious, analytical and commercially minded.
- Comfortable working with ambiguity and imperfect data.
- Able to turn complex analysis into a clear commercial story.
- Confident influencing stakeholders at every level of the business.
- Passionate about turning insight into meaningful business outcomes.
Why Join Us?
This is a rare opportunity to help shape the future portfolio of a fast-growing international medical cannabis business.
You'll work directly with senior leaders, influence important product and investment decisions, and build an insights capability that helps define the future direction of the category across multiple markets.
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Product & Category Insights Manager in London employer: Hollybank Trustees Ltd
At Kingspan Light, Air + Water, we pride ourselves on fostering a collaborative and supportive work environment in Havant, where our Data Centre Customer Service Specialists play a crucial role in delivering exceptional service to our customers. We offer comprehensive training and development opportunities, ensuring that our employees grow alongside the company while enjoying a culture that values teamwork and innovation. With a focus on employee well-being and a commitment to sustainability, working with us means being part of a forward-thinking organisation that truly cares about its people and the planet.
StudySmarter Expert Advice🤫
We think this is how you could land Product & Category Insights Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hollybank Trustees Ltd and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hollybank Trustees Ltd are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hollybank Trustees Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hollybank Trustees Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product & Category Insights Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hollybank Trustees Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hollybank Trustees Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hollybank Trustees Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hollybank Trustees Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hollybank Trustees Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hollybank Trustees Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
