At a Glance
- Tasks: Lead digital marketing strategy for a top broadband brand and drive customer acquisition.
- Company: Join Telecom Acquisitions, one of the UK's fastest-growing broadband groups.
- Benefits: Enjoy competitive salary, 25+ days holiday, and 50% off broadband after probation.
- Other info: Experience visible growth and career development in a supportive culture.
- Why this job: Make a real impact with your ideas in a fast-paced, collaborative environment.
- Qualifications: 5+ years in B2C digital marketing with strong copywriting and strategic skills.
The predicted salary is between 40000 - 55000 £ per year.
Location: On site / Piries Pl, Horsham RH12 1EH, UK
Job type: Permanent / Full-time
Sector and subsector: Marketing | Marketing
Annual Salary range: from £40,000.00 to £55,000.00
Hours: Monday to Friday 08:30 – 17:30
Location: Horsham, West Sussex. 4 days in the office & 1 WFH
Contract: Full-time Perm.
Holiday: 25 days + Bank Holidays
Are you a data-driven marketing professional who thrives on AI, automation, and digital sales? Telecom Acquisitions is scaling fast, and we need a hands-on Marketing Professional to lead 7 B2C broadband brands. We’re looking for an experienced Marketing Professional who thrives on owning major projects, shaping strategy, and delivering meaningful impact — this is a senior role with significant influence without a team of direct reports. This is a role for someone who enjoys autonomy, wants variety, and values influence over hierarchy.
You’ll join a marketing function where you will work alongside another Marketing Manager, with each leading their own portfolio of high-impact initiatives.
About Us
Telecom Acquisitions Limited (TAL) is one of the UK’s fastest-growing residential broadband groups — a holding company behind several well-known consumer brands serving more than 60,000 households nationwide. With over 26 years of heritage in the home-move and residential connectivity market, we specialise in making life easier for customers at the moments that matter most.
If you want to join a business where growth is real, decisions are quick, and your work directly shapes how thousands of customers experience essential home services, TAL is the place to do it.
The Role
This is a senior individual-contributor role with real commercial weight. You’ll own the digital marketing strategy and execution for Home Telecom — shaping how customers discover, evaluate, and choose us at every stage of the acquisition journey. You’ll sit within a small, high-trust marketing function and work closely with leadership, product, and operations to drive measurable growth.
If you want a role where your ideas get implemented, your results are visible, and your instincts are respected — this is it.
Digital Acquisition & Customer Journey
- Lead end-to-end digital acquisition strategy for Home Telecom across paid, organic and owned channels
- Design and continuously optimise the online customer journey - from first touchpoint to conversion - with a forensic eye on drop-off, friction, and intent signals
- Manage and evolve all digital assets (CMS) to ensure it converts, with clear messaging, sharp CTA's, fast load, mobile-first optimisation
- Own SEO strategy - technical, on-page, and content - to grow organic visibility in a competitive broadband search landscape
- Plan and execute paid media campaigns (Google Ads, Meta, display) with a strong performance focus; brief or manage agency partners where applicable
Copywrite & Creative
- Write sharp, conversion-focused copy across all touchpoints: web, email, ads, landing pages, social, and campaign assets
- Translate complex products (broadband, energy, utilities) into clear, compelling language that speaks to real customer moments
- Brief and direct creative resource (designers, freelancers) to a high standard, maintaining brand consistency across Home Telecom's tone and visual identity
- Develop and test campaign concepts — from hypothesis to live — with creative confidence and commercial rigour
- Build and optimise email marketing flows and automated nurture sequences that convert prospects and retain customers
- Use CRM data to identify audience segments, personalise messaging, and improve lifetime value
- Work with the operations and customer service teams to align marketing messaging with the actual customer experience
Qualifications
- 5+ Years of B2C digital marketing experience, ideally in a subscription, utilities, telecoms, or comparable online-first environment
- Proven track record of owning and improving digital acquisition funnels - with real metrics to back it up
- Strong copywriting skills: you can write a great subject line, a punchy headline, and a converting landing page, and you know the difference
- Deep knowledge of the online customer journey and what it takes to move someone from awareness to purchase
- Hands-on experience with CMS, email marketing platforms, CRM systems, and analytics tools (GA4 essential)
- Comfortable with paid media strategy and briefing - you don’t need to be a PPC specialist, but you know how campaigns work and what good looks like
- Knowledge of One Touch Switching, PSTN migration, or the UK telecoms regulatory environment
Why this role is right for you
- Spot opportunities others miss and bring ideas to the table without being asked
- Think commercially - you connect marketing activity to revenue, CAC, and LTV, not just impressions
- Have high standards and low tolerance for "good enough" - you sweat the detail on copy, creative, and data
- Work with urgency and ownership - you don’t wait to be told what to do next
- Are energised by a fast-moving business where your impact is visible and your voice is heard
- Can flex between strategic thinking and hands-on execution without losing quality at either end
- Experience in the broadband, utilities, or financial services sector
- Familiarity with comparison and aggregator platforms (Uswitch, MoneySuperMarket, etc.)
- Experience with marketing automation tools (HubSpot, Klaviyo, ActiveCampaign or similar)
Why Join us
- Real ownership - you’ll lead your work from brief to result, with a high level of autonomy to make decisions
- Visible impact - in a business of this size, your output directly shapes customer numbers and brand perception
- Fast decisions - no 12-week approval chains; good ideas move quickly here
- A brand people genuinely like - strong Trustpilot ratings, loyal customers, and a product that delivers
- Collaborative culture - leadership that listens, a marketing function that values craft, and a business that invests in growth
- A supportive environment that values initiative and creativity
Plus 50% off broadband after successful completion of probation period – completely free after 2 years’ service
25 days holiday increasing up to a maximum of 30 days based on length of service – plus bank holidays and day off for your birthday
Salary sacrifice pension scheme
Local company discounts
Buy and sell holiday scheme
Complementary fresh fruit and breakfast bar
Friday fridge
Company events - summer party, Christmas party and sports day just to name a few
Marketing Manager in Horsham employer: Hollybank Trustees Ltd
Telecom Acquisitions Limited (TAL) is an exceptional employer located in Horsham, West Sussex, offering a dynamic work environment where marketing professionals can thrive. With a strong focus on employee autonomy and visible impact, TAL provides ample opportunities for personal and professional growth, alongside a collaborative culture that values creativity and initiative. Employees enjoy competitive benefits, including generous holiday allowances, local discounts, and a supportive atmosphere that fosters innovation and quick decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Horsham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hollybank Trustees Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hollybank Trustees Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hollybank Trustees Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hollybank Trustees Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Horsham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hollybank Trustees Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hollybank Trustees Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hollybank Trustees Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hollybank Trustees Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hollybank Trustees Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hollybank Trustees Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
