Head of Business Development

Location: Hybrid / Stratford, London, UK

Job type: Permanent / Full-time

Sector and subsector: Sales | Business Development

Salary: Competitive Salary

Purpose of the role: Affinia is currently seeking a high calibre, dynamic and energetic individual to join the firm at an Executive level within our newly created Business Development team. We pride ourselves on delivering exceptional client service, developing long-term relationships, and driving value beyond compliance. We are now looking to strengthen our growth strategy with a commercially minded Business Development professional who can drive revenue, deepen client relationships, and identify new market opportunities. This is an exciting opportunity which offers the chance to make a real impact on the future of the Affinia group as we continue our growth journey. The role will involve working closely across all Service Lines on a range of existing and new clients, collaborating with different teams and locations across the firm to drive forward business growth. The role can be based from any of our 17 offices but will have frequent travel to all office locations in the East and South East of the UK.

Accountabilities: The role combines relationship management with proactive business development, including:

• Client Growth & Cross-Selling: Maintain and develop strong relationships with existing clients to maximize revenue opportunities. Identify cross‑selling opportunities across audit, tax, accounting, payroll, corporate finance, and other service lines. Work with client‑facing teams to ensure proposals align with client needs and commercial opportunities.
• New Business Development: Driving new business growth through structured pipelines and measurable KPIs. Research and target prospective clients. Conduct and organise outreach, including telephone campaigns, email campaigns, Social Media, and networking, to generate new business. Collaborate with C‑suite, Directors and Service Line heads to identify and pursue commercial opportunities. Work closely with directors and service line heads to align business development strategies with firm objectives. Coach and upskill fee earners on spotting commercial opportunities, client engagement, and consultative selling. Provide regular reporting and analysis on BD performance, market trends, and competitor activity.
• Brand & Market Presence: Represent the firm at events, networking opportunities, and client meetings. Support thought leadership initiatives to enhance the firm’s reputation in target markets.

This is a pivotal role for the firm’s growth, requiring both strategic thinking and hands‑on execution.

Skills / Qualifications:

• Experience & Knowledge: Proven track record in business development, preferably in professional services or an accountancy practice. Experience managing and expanding client relationships, with both warm and cold sales exposure. Knowledge of the accountancy sector, client challenges, and service offerings is highly desirable. Familiarity with CRM systems and reporting metrics. Strong commercial acumen and ability to identify growth opportunities. Excellent communication, negotiation, and presentation skills. Self‑motivated, proactive, and able to work independently and collaboratively. Strategic thinker with strong planning and organisational skills. Comfortable with cold outreach while maintaining professionalism and relationship focus.

Culture & Core Benefits:

• Opportunity to purchase 3 extra days holiday per year.
• Professional membership support.
• Paycare – claim money back for Dental / Optical / Professional Therapies.
• Dress for your Diary Policy.

Please note that this job profile is not an exhaustive list of duties but merely an outline of the key components of the role. You may be required by your line manager to take on additional responsibilities when requested. Affinia is committed to being an Equal Opportunity Employer. Our policy is unequivocal: we do not tolerate discrimination based on age, disability, sex, race, religion, or belief, gender reassignment, marriage or civil partnership, pregnancy, or maternity, or sexual orientation. We pride ourselves on being an inclusive organisation that actively promotes equality of opportunity for all, valuing the right mix of talent, skills, and potential. We welcome applications from a diverse range of candidates, and selection for roles is based solely on individual merit.