At a Glance
- Tasks: Create engaging copy for digital and print, shaping our brand voice.
- Company: Join The Whisky Exchange, a leading online retailer for whisky and fine spirits.
- Benefits: Enjoy staff discounts, flexible work, career development, and 25 days holiday.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
- Why this job: Be part of a passionate team and craft stories that connect with whisky lovers worldwide.
- Qualifications: Experience in copywriting, strong English skills, and a passion for whisky.
The predicted salary is between 30000 - 40000 € per year.
Location: Hybrid / Park Royal, London NW10, UK
Job type: Permanent / Full-time
Sector and subsector: Marketing | E Commerce
Salary: Competitive salary
About us
The Whisky Exchange is a world‑leading specialist online retailer for whisky and fine and rare spirits. We have three shops in central London, a range of flagship shows and events, and an award‑winning curated selection of Old & Rare, own‑label and exclusive whiskies and spirits. We have an on‑trade team supplying the best bars, restaurants, hotels and luxury retailers in the UK (The Whisky Exchange Trade), and a specialist auction platform (Whisky.Auction). Together as One Team we serve a global community of whisky drinkers, fuelled by an enthusiasm for discovering and collecting.
The opportunity
With a growing international customer base and a newly refreshed brand identity, we're seeking a Creative Copywriter to bring our storytelling to life across digital, print, campaigns, and content marketing. This is a unique opportunity to shape our brand voice and engage customers through copy that is both commercially effective and creatively inspiring.
As Creative Copywriter, you will develop compelling content across a wide range of formats, from social media and email to landing pages, product descriptions, brand stories, press releases and editorial features. You'll work closely with teams across e‑commerce, marketing and creative to ensure every piece of copy is on‑brand, optimised for its platform and connects with our audiences: from the curious enthusiast to the high‑value connoisseur. You’ll craft engaging, commercially effective content that blends storytelling with SEO and performance, helping to drive engagement, sales and long‑term brand affinity.
Your blend of talent
- Writing compelling product descriptions using previous knowledge and research
- Understanding legal requirements for writing about alcohol
- Crafting engaging copy for social media (organic and paid), email campaigns, PPC, SEO content and landing pages
- Writing longer‑form content including product guides, blog articles, educational features and editorial campaigns with minimal guidance
- Support PR and brand teams with storytelling content and press releases
Brand Voice & Messaging
- Use TWE tone of voice across all touchpoints and support Lead Creative Copywriter in communicating ToV across the business
- Translate complex product and category information into accessible, benefit‑led copy
- Maintain consistency and clarity of messaging across channels, while flexing tone and format appropriately for different audiences and platforms
- Work with SEO and marketing teams to develop content that improves discoverability and organic performance
- Optimise product descriptions, headlines and CTAs for clarity, conversion and keyword relevance
- Input into testing strategies and use performance insights to improve future output
- Liaise with design, digital marketing, e‑commerce and event leads to ensure copy aligns with campaign objectives
- Help maintain a central messaging calendar and proactively contribute ideas during brainstorms and planning sessions
- Contribute to style guide development and ensure best practices are shared across the business
Our ideal candidate is someone who has
- A wide knowledge of whisky and fine spirits with a passion for the area and a desire to learn more
- The ability to write product descriptions in alignment with a company's tone of voice with extreme attention to detail
- Experience in copywriting, ideally in a fast‑paced e‑commerce, retail or DTC environment
- Ability to write across short‑ and long‑form content with a balance of creativity and commercial purpose
- Strong command of written English, grammar and tone, with a flair for persuasive storytelling
- Solid working knowledge of SEO best practices, keyword strategy and how content supports online discoverability
- Experience working to deadlines and managing multiple projects across stakeholders
Benefits
- Staff Discount at The Whisky Exchange
- Tastings
- Product Education
- Access to Events
- Cycle to Work Scheme
- High Street Discounts
- EAP
- Great Parental Leave Policies
- Life Cover
- Private Medical Insurance
- Enhanced Employer Pension Contribution
- S&R Initiatives
- Personal Day
- Career Development
- Employee Networks
- Flexi Work
- 25 Days Holiday (plus Bank Holidays)
We’re committed to diversity and inclusion. We promote diversity and inclusion throughout our business. In our teams, we proactively foster a diverse workforce and an inclusive culture – an environment where we can truly be ourselves. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Creative Copywriter (fixed term) employer: Hollybank Trustees Ltd
The Whisky Exchange is an exceptional employer, offering a vibrant work culture that celebrates creativity and collaboration in the heart of London. With a commitment to employee growth, competitive benefits including flexible working, generous holiday allowance, and opportunities for personal development, we empower our team to thrive while sharing a passion for whisky and fine spirits. Join us to be part of a diverse and inclusive environment where your storytelling skills can shine and make a meaningful impact on our global community of whisky enthusiasts.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Copywriter (fixed term)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your best work. Whether it’s a portfolio or a few standout pieces, let your writing shine and demonstrate how you can engage audiences.
✨Tip Number 3
Tailor your pitch! When you’re chatting with potential employers, make sure to highlight how your skills align with their needs. Use their language and show that you understand their brand voice and audience.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, drop a quick thank-you email. It keeps you fresh in their minds and shows your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Creative Copywriter (fixed term)
Some tips for your application 🫡
Show Off Your Creativity:As a Creative Copywriter, we want to see your flair for storytelling! Make sure your application showcases your unique voice and style. Use engaging language that reflects the tone of The Whisky Exchange.
Tailor Your Content:Don’t just send a generic CV and cover letter. We love it when applicants tailor their content to our brand. Highlight your experience with whisky and fine spirits, and how it aligns with our mission.
Be Clear and Concise:While creativity is key, clarity is just as important. Ensure your application is easy to read and gets straight to the point. We appreciate well-structured content that flows nicely!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at The Whisky Exchange!
How to prepare for a job interview at Hollybank Trustees Ltd
✨Know Your Whisky
Before the interview, brush up on your knowledge of whisky and fine spirits. Familiarise yourself with different types, brands, and the unique selling points of The Whisky Exchange. This will not only show your passion but also help you craft relevant questions during the interview.
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best copywriting work, especially in e-commerce or retail. Include examples of product descriptions, social media posts, and longer-form content. Be ready to discuss your creative process and how you adapt your writing style to fit different brand voices.
✨Understand SEO Basics
Since the role involves optimising content for discoverability, make sure you understand basic SEO principles. Be prepared to discuss how you would incorporate keywords into your writing and improve online performance. This shows you’re not just a creative writer but also commercially savvy.
✨Be Ready to Collaborate
The job requires working closely with various teams, so be prepared to discuss your experience in collaborative environments. Share examples of how you've worked with designers, marketers, or other stakeholders to create cohesive campaigns. Highlight your ability to communicate effectively and adapt to feedback.
