At a Glance
- Tasks: Lead CRM strategy, audience segmentation, and journey automation to enhance customer engagement.
- Company: Join a leading content business in the vibrant city of Bristol.
- Benefits: Enjoy a competitive salary, flexible working, and generous annual leave.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape customer experiences and drive loyalty with innovative CRM strategies.
- Qualifications: Experience in CRM strategy, excellent communication, and strong stakeholder management skills.
The predicted salary is between 45000 - 45000 £ per year.
Location: Hybrid / Colston Ave, Bristol BS1 4ST, UK
Job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing | Marketing
Annual Fixed salary: £45,000.00
Dept: Customer Marketing & Experience Team
Our Media is a leading special‑interest content business, based in the buzzing, creative city of Bristol. We’re home to market‑leading brands in craft, cycling, science and nature, homes and music. We help our audiences pursue their passions through highly trusted, original content – in print, video and online.
We are seeking a strategic and hands‑on CRM Strategist to lead our CRM strategy, audience segmentation, journey automation and data compliance. This role will shape how we communicate with our subscribers, new prospects and wider audiences, delivering timely, relevant and personalised experiences that drive loyalty, engagement, and revenue growth. Alongside this, the role includes line management responsibility for a direct report, supporting their development and day‑to‑day delivery.
As the CRM lead within the Customer Marketing & Experience team, you will work closely with lifecycle, campaign, brand and BI teams to design and execute CRM strategies that support subscriber journeys, audience growth and retention outcomes.
Responsibilities- CRM Strategy and execution
- Develop and lead a business‑wide CRM strategy that improves data collection, customer engagement, conversion and retention.
- Design and deliver automated lifecycle journeys from onboarding through post‑acquisition engagement, renewal and cancellation that focus on engaging customers beyond a transaction.
- Own testing strategies (A/B, multivariate), measurement and optimisation frameworks.
- Identify and champion CRM best‑practice and innovation opportunities, keeping on top of industry insights.
- Collaborate with brand, commercial, editorial, loyalty, tech, activation and acquisition teams to align CRM with strategic goals.
- Platform ownership and optimisation
- Own day‑to‑day management of CRM and email platforms.
- Act as lead contact for CRM‑related support, platform changes and integration improvements.
- Build and maintain scalable campaign templates, journeys, preference centres and trigger logic for optimal data collection.
- Drive platform utilisation across multiple teams to maximise business value and ensure platform governance.
- Work strategically with content and brand teams to support newsletter growth and optimisations.
- Implement onboarding programmes and triggered journeys for new subscribers, to improve early‑life engagement, yield and retention to support lifetime value for all customers.
- Work closely with Business Intelligence, Tech and Data to develop reporting dashboards for newsletter and campaign performance to inform improvements.
- Data governance and compliance
- Ensure all CRM activity complies with GDPR, PECR, and data protection best practices.
- Create internal guidelines and QA processes for CRM campaign compliance.
- Manage segmentation strategy across lifecycle stages and data collection sources to make recommendations to improve targeting, personalisation and long‑term value and engagement from our customer data.
- Maintain accurate and up‑to‑date customer records and data selection logic.
- Serve as liaison with Legal, BI, and Tech teams to ensure data structure supports compliant segmentation and personalisation.
- Proven experience in CRM strategy and execution within a digital, publishing, media or subscription environment.
- Excellent written and verbal communication skills, with the ability to explain complex CRM concepts to non‑technical audiences.
- Strong stakeholder management experience; able to align CRM activity with the needs of editorial, marketing, commercial and data teams.
- Demonstrable hands‑on experience with CRM tools and email platforms.
- Strong technical understanding of data management, email marketing, segmentation, automation, and deliverability.
- Experience leading multivariate testing, reporting, and performance optimisation.
- Confident managing data governance in line with GDPR/PECR regulations.
- Capable of translating customer insight into lifecycle and messaging strategies.
- Collaborative, organised and proactive with strong communication and leadership skills.
- Management experience, including line management of direct reports and supporting their development.
- Experience in media, publishing, subscription, or membership‑based businesses.
- Knowledge of email deliverability tools and diagnostics (e.g. Litmus).
- Experience contributing to or leading CRM process documentation and playbooks.
- Pension contribution matched to 5%.
- Season ticket loan.
- Hybrid working pattern, flexi start/finish time.
- 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off.
- Option to buy/sell up to 5 days holiday a year.
- Enhanced parental leave policies.
- Social committee, regular in‑house learning events.
- 4x life assurance.
Flexible and Hybrid Working: We know we create great things and have fun when we come together in person and collaborate. We also know that working from home brings great benefits in terms of being able to focus on our work, and manage our personal lives around our roles. With this in mind, we have established a hybrid working pattern, with 60% of the working week spent in the office. Our people also benefit from a flexi time policy, and a flexi location policy which gives everyone the opportunity to work from another location for two weeks during the year. We are open to discussion about flexible working requests for any flexibility needs not covered by these policies.
CRM Strategist in Bristol employer: Hollybank Trustees Ltd
Our Media is an exceptional employer located in the vibrant city of Bristol, offering a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, we provide comprehensive benefits including a matched pension contribution, generous annual leave, and flexible working arrangements that support a healthy work-life balance. Join us to be part of a passionate team dedicated to delivering engaging content while enjoying opportunities for professional development and a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Strategist in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hollybank Trustees Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hollybank Trustees Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hollybank Trustees Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hollybank Trustees Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Strategist in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hollybank Trustees Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hollybank Trustees Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hollybank Trustees Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hollybank Trustees Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hollybank Trustees Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hollybank Trustees Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
