At a Glance
- Tasks: Manage paid media and organic social strategies for exciting brands on Instagram and Facebook.
- Company: Join Holly & Co, a vibrant B Corp retailer with a mission to change business for the better.
- Benefits: Competitive salary, hybrid work model, and a supportive team culture.
- Other info: Opportunity for growth in a unique company that champions artists and makers.
- Why this job: Be part of a purpose-driven team that values creativity and innovation in a dynamic environment.
- Qualifications: Experience in paid media and social strategy with a focus on commercial impact.
The predicted salary is between 35000 - 45000 £ per year.
Location: Twickenham (hybrid, 2–3 days in office)
Salary: Competitive — commensurate with experience
Contract: Full-time, permanent
Accounts: @holly.co and @hollytucker — Instagram, plus Facebook, Pinterest
Agency: Retained paid media agency
The company Holly & Co is fast becoming one of the UK's most exciting retailers, and we're on the cusp of launching something set to change business for the better: better for creators, better for society and better for the planet. If you're curious, talented and have something less ordinary to bring to the table we'd love to meet you.
We’re a young but growing entrepreneurial company looking to build our brilliantly driven and kind team. We are a B Corp and committed to our role as a business to provide an inclusive, thriving and safe environment for all our team.
The opportunity Paid media and organic social are incredibly important commercial levers for Holly & Co. We need someone to own our paid media activity, scale it significantly across the rest of this year, and ongoing, building on what we have now and optimise relentlessly so we can maintain efficiency as we grow.
You will manage our paid media budget and manage our retained media agency. You will also own the organic social strategy and commercial impact of our two Instagram accounts, @holly.co and @hollytucker, and our Facebook presence. You will also lead the launch of Pinterest as a new commercial organic channel.
This role is for you if you're a commercially minded paid media and social expert who has owned notable budgets and targets, understands how to deploy media across the full funnel, and knows how to take something already working and make it meaningfully better.
KEY RESPONSIBILITIES- Paid Media
- Own and deliver a full-funnel paid media strategy across Meta, Google, Pinterest and other channels as appropriate, working closely with the Digital Director
- Develop and manage campaign plans, budgets and forecasts, ensuring delivery against ROAS, CAC and customer targets
- Plan our annual campaign calendar, balancing seasonal vs BAU and self-purchase vs gifting
- Define channel role, formats, creative, product selection, audience targeting and test plans for all campaigns, collaborating with the wider team.
- Maintain a live feedback loop on creative, ad set and product performance — feeding insights into live optimisations, upcoming campaigns, and other channel activity
- Lead performance analysis and reporting, translating data into clear, actionable insights for the wider business
- Manage our paid media agency, working very closely with them to ensure best-in-class execution and running quarterly reviews
- Work with the site team and product team on continually optimising the product feed
- Organic Social Strategy — @holly.co & @hollytucker
- Own the content and commerce calendar across @holly.co Instagram and Facebook — planned with the trading calendar, gifting moments, and self-purchase opportunities front of mind
- Set and track commercial KPIs for organic social and their downstream impact on revenue
- Work alongside our community lead on the @hollytucker
Social Media Manager in London employer: Holly & Co
Holly & Co is an innovative and purpose-driven company located in Twickenham, offering a unique hybrid work environment that fosters creativity and collaboration. As a B Corp, we prioritise inclusivity and sustainability, providing our team with opportunities for personal and professional growth while working alongside passionate individuals who share a commitment to making a positive impact. Join us to be part of a dynamic culture where your contributions are valued, and every day brings new challenges and rewards.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Holly & Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Holly & Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Holly & Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Holly & Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Holly & Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Holly & Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Holly & Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Holly & Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Holly & Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Holly & Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
