At a Glance
- Tasks: Lead and own our SEO strategy, driving growth through innovative AI and organic search.
- Company: Join Holly & Co, a unique retailer changing business for creators and the planet.
- Benefits: Flexible remote work, competitive pay, and the chance to make a real impact.
- Other info: Dynamic role with opportunities for creativity and leadership in a supportive environment.
- Why this job: Be at the forefront of SEO and AI, shaping how we connect with customers.
- Qualifications: Proven SEO experience, especially in GEO, with a passion for e-commerce.
The predicted salary is between 40000 - 50000 £ per year.
Holly & Co is fast becoming one of the UK's most exciting retailers, and we're on the cusp of launching something set to change business for the better: better for creators, better for society and better for the planet. If you're curious, talented and have something less ordinary to bring to the table, we'd love to meet you.
We also work on an island, and that's just the start of what makes Holly & Co refreshingly unique. Our founder has built something that genuinely challenges what business can look like — championing artists and makers, staying fiercely true to what we believe in and approaching everything we do in an innovative way.
We have a strong organic search foundation that has never had dedicated senior leadership. We're looking for a senior, hands-on SEO/GEO freelancer to take it on and drive our growth through Christmas peak and beyond — across both traditional search and the new world of AI-generated answers. This is a senior doing-and-leading role, not a strategist who needs a team beneath them. You'll own the priorities, the measurement, and the work itself.
What you'll do:
- Own our organic and AI-search strategy end to end — set the priorities, build the measurement that tracks both search and AI visibility, and decide where effort goes against a hard Christmas-peak deadline.
- Lead conversion improvement on our highest-traffic pages — diagnosing why pages that rank well underperform, and working across content, structure and merchandising to fix it.
- Drive our biggest growth opportunity — moving high-potential pages that sit just off page one into positions that actually earn traffic, through on-page, internal linking and content depth.
- Shape how Holly & Co shows up in AI answers — defining the answer-first content approach on our key category and gift pages so we're cited, not just crawled.
- Set the competitive strategy for winning the specific, gift-led searches where a curated brand can beat the large marketplaces — and brief the writer, developers and PR support to deliver against it.
- Translate performance data into clear priorities and plain-English recommendations for a non-specialist leadership team.
What we're looking for:
- Senior, hands-on SEO — equally happy recovering a slipping ranking and getting a brand cited in AI answers (ChatGPT, Google AI Overviews, Perplexity).
- Genuine GEO experience — you're getting clients cited in AI answers now, and can show how you measure it (we don't expect a ten-year track record — nobody has one in GEO).
- E-commerce / retail experience, ideally consumer or lifestyle, and comfortable with seasonal peak trading.
- Comfortable with a custom-built (headless) site and writing clear dev tickets.
- Fluent in Google Search Console and GA4, and able to turn data into priorities and plain English.
We believe this work is won by quality, craft and judgement — not by tooling. If that's how you work, we'd love to hear from you.
Search Engine Optimization Specialist in Ipswich employer: Holly & Co
Holly & Co is an innovative and dynamic employer that champions creativity and sustainability, making it a fantastic place for talented individuals to thrive. With a strong focus on personal growth and a unique work culture that values originality, employees are empowered to take ownership of their projects while contributing to meaningful change in the retail landscape. Working remotely from the UK, you'll enjoy the flexibility of a freelance role while being part of a forward-thinking team that is set to redefine business for the better.
StudySmarter Expert Advice🤫
We think this is how you could land Search Engine Optimization Specialist in Ipswich
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Search Engine Optimization Specialist in Ipswich
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Holly & Co.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Holly & Co and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Search Engine Optimization Specialist at Holly & Co.
How to prepare for a job interview at Holly & Co
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Holly & Co.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Holly & Co. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Holly & Co.
