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- Tasks: Lead global marketing strategies to engage urology clinicians and enhance customer experience.
- Company: Join Hollister, a leader in the global urology market with a focus on innovation.
- Benefits: Competitive salary, pension scheme, life insurance, and generous annual leave.
- Why this job: Make a real impact in healthcare by shaping customer engagement and product adoption.
- Qualifications: 10+ years in marketing, preferably in medical devices; MBA preferred.
- Other info: Opportunity for global travel and collaboration with cross-functional teams.
The predicted salary is between 68750 - 108000 £ per year.
We Make Life More Rewarding and Dignified
Location: Winnersh
Department: Marketing
Role Purpose: To strengthen Hollister’s position in the global urology market by developing and executing customer-centric strategies that engage and influence urology clinicians and end users. This role bridges insights, marketing activation, and customer experience to ensure that Hollister’s brands resonate with decision-makers and drive adoption of our IC portfolio.
Key Responsibilities
- Customer Engagement & Segmentation: Develop and refine segmentation of urology clinicians (e.g. prescribers, influencers, decision-makers) and end users. Build targeted engagement strategies and campaigns aligned to each segment’s drivers of adoption working closely with product brand leads/product managers. Partner with global cross functional and local partners to adapt and deploy customer engagement frameworks.
- Value Proposition & Messaging: Translate product and clinical evidence into compelling, customer-focused value propositions that resonate with HCPs and end users. Ensure consistency of messaging across portfolio, while tailoring for clinician vs. end-user audiences. Collaborate with Clinical Education Manager Urology to align education initiatives with marketing narratives.
- Campaign Development & Activation: Lead development of global customer marketing campaigns (digital, congresses, peer-to-peer, sampling, etc). Create customer journeys for both HCPs and end users to support awareness, trial, and ongoing adoption. Drive integration of digital tools, platforms, and content into customer engagement plans.
- Insights & Evidence Integration: Partner with Market Research, R&D, and Clinical teams to bring customer insights into portfolio and pipeline strategy. Identify gaps in current customer evidence and work with Clinical/Evidence teams to address them. Translate insights into actionable recommendations for product managers / wider Urology team. Work closely with Product Marketing (Infyna Chic & other brands) to ensure customer strategies complement brand strategies. Partner with Clinical Education to coordinate education and promotional engagement with clinicians. Support local country teams with toolkits, best practices, and campaign materials to scale execution. Shape the customer voice in new product development and global launches – deep customer knowledge. Ensure that pipeline positioning is built around clear customer needs and adoption levers.
Essential Functions of the Role: Ability to travel globally up to 30% to support cross-functional collaboration, market immersion, customer research, and product launch activities.
Work Experience Requirements: 10+ years of marketing experience, preferably in the medical device or broader healthcare technology sector. Demonstrated experience leading medical device product launches.
Education Requirements: Bachelor’s degree in business, healthcare, engineering, or a related technical discipline. MBA strongly preferred.
Specialized Skills and Technical Knowledge: Proven relationship-building and communication capability across clinical, commercial, and technical teams. Deep understanding of medical device market dynamics, regulatory pathways, and clinical evidence requirements. Expertise in product launch planning and execution in regulated healthcare markets. Advanced analytical skills with strong competency in forecasting and financial modelling. Working knowledge of healthcare reimbursement systems and how policy influences commercial strategy. Experience leading cross-functional teams and influencing without direct authority. Experience developing integrated marketing plans and global campaigns preferred.
Local Specifications: Fluent written and spoken English required. Additional languages are a plus to support global collaboration.
What We Offer: The anticipated base salary range for this position is £68,750 - 108,000, depending on experience or other legitimate business factors. Company Car, Group Personal Pension Scheme with 8.5% employer contribution, Life Insurance Cover at x10 base salary, Group Income Protection Scheme, 25 days annual leave + Bank Holidays (pro-rated for part time Associates), with the option to buy/sell annual leave, Comprehensive Employee Assistance Programme, Enhanced Family Friendly policies.
EOE Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Global Continence Care Customer Experience Marketing Manager - Winnersh employer: Hollister Incorporated
Contact Detail:
Hollister Incorporated Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Continence Care Customer Experience Marketing Manager - Winnersh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their customer engagement strategies and be ready to discuss how your experience aligns with their goals. We want you to shine when it’s your turn to impress!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your past experiences, focus on specific campaigns or projects you've led that relate to customer experience and marketing. We love seeing how you’ve made an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who are eager to make a difference in the healthcare sector.
We think you need these skills to ace Global Continence Care Customer Experience Marketing Manager - Winnersh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Global Continence Care Customer Experience Marketing Manager. Highlight your experience in customer engagement and marketing strategies, especially in the medical device sector.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about urology and how your skills align with our mission at Hollister. Be specific about your achievements and how they relate to the job.
Showcase Your Insights: We love candidates who can bring insights to the table. Share examples of how you've used customer insights to drive marketing strategies or product launches in your previous roles. This will show us you understand the importance of customer-centric approaches.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Hollister.
How to prepare for a job interview at Hollister Incorporated
✨Know Your Audience
Before the interview, take some time to research Hollister and their position in the global urology market. Understand their products and how they resonate with both healthcare professionals and end users. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Experience
With over 10 years of marketing experience required, be ready to discuss specific examples from your past roles. Highlight any successful product launches or campaigns you've led, especially in the medical device sector. Use metrics to demonstrate your impact and how you’ve driven customer engagement.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to customer engagement and campaign development. Think about how you would segment audiences or create compelling value propositions. Practising these scenarios can help you articulate your thought process clearly during the interview.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions that show your interest in the role and the company. Inquire about their current marketing strategies or how they measure success in customer engagement. This not only demonstrates your enthusiasm but also gives you valuable insights into their operations.