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- Tasks: Support PR Manager in media outreach, influencer engagement, and high-profile events.
- Company: Join Holland Cooper, a luxury British brand with heritage and style.
- Benefits: Competitive salary, 25 days holiday, and opportunities for professional growth.
- Why this job: Elevate brand visibility and connect with celebrities and influencers in the equestrian world.
- Qualifications: 3 years of PR experience and a passion for fashion and equestrian culture.
- Other info: Fast-paced environment with exciting career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Holland Cooper is seeking an experienced Assistant PR Manager to support the PR Manager across all press, influencer, celebrity, and brand-building activity. This role is central to elevating Holland Cooper’s visibility across UK and international markets, with a strong focus on media outreach, influencer engagement, celebrity dressing, collaborations, and high-profile events. A genuine passion for the equestrian world — including major events such as Burghley, Badminton, Cheltenham Festival, and broader horse-racing culture — is highly desirable. The ideal candidate is confident, driven, deeply organised, and comfortable representing a luxury British brand with heritage and style.
The role of Assistant PR Manager includes:
- Media Relations
- Support day-to-day press outreach, story pitching, and journalist follow-ups.
- Manage sample trafficking, image requests, product information, and press assets.
- Maintain and update press lists across fashion, lifestyle, regional, equestrian, and digital media.
- Assist with outreach to overseas media and help strengthen international press relationships.
- Monitor coverage, track KPIs, and compile regular PR reports.
- Celebrity & VIP Dressing
- Support the identification of celebrity and VIP opportunities aligned with the brand.
- Coordinate product pulls, gifting, loans, and dressing logistics.
- Track placements and secure usage rights where applicable.
- Influencer Engagement
- Help identify and assess influencers across fashion, lifestyle, and equestrian spheres.
- Coordinate gifting, paid influencer campaigns, and content approvals.
- Monitor campaign performance and compile post-campaign reporting.
- Events & Activations
- Assist with planning, organisation, and execution of press events, brand launches, store activations, equestrian partnerships, and sponsorship moments.
- Manage guest lists, RSVPs, logistics, and on-site support.
- Prepare briefing documents and follow-up reports.
- Collaborations & Partnerships
- Support the PR Manager with research, outreach, and execution of brand partnerships and collaborations.
- Serve as a liaison between PR, creative, design, marketing, retail, and e-commerce teams.
- Administration & Reporting
- Maintain the press office calendar, sample inventory, and asset library.
- Prepare weekly internal updates and monthly PR performance reports.
- Handle inbound press enquiries and sample requests proactively.
What Holland Cooper is looking for:
- A minimum of 3 years' PR experience
- Strong understanding of the UK media and influencer landscape
- Excellent written communication, organisation, and project-management skills.
- Confident, polished communicator who can represent the brand professionally.
- Able to work in a fast-paced environment and juggle multiple priorities.
- Proficient with Microsoft Office
- Passion for fashion, equestrian culture, and major events such as Badminton, Burghley, and key racing festivals.
- Self-starter with a proactive, solutions-focused approach.
- Strong relationship-builder who enjoys connecting with journalists, influencers, and stakeholders.
- Detail-led, organised, and reliable with high standards of execution.
- Creative thinker with an eye for opportunity and brand storytelling.
- Experience within fashion, luxury, lifestyle, or premium consumer brands is a plus
- Experience with international/overseas media is a plus
- Experience with PR tools, e.g. Gorkana, Launchmetrics, etc., is a plus
What you will get working at Holland Cooper:
- Competitive salary
- 25 Days Holiday plus
Assistant PR Manager in London employer: Holland Cooper
Contact Detail:
Holland Cooper Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant PR Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, connect with PR professionals on LinkedIn, and don’t be shy about reaching out to people in the equestrian world. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from Holland Cooper, make sure to express your love for their work and the equestrian culture. Authentic enthusiasm can really set you apart.
✨Tip Number 3
Prepare for interviews by researching recent press coverage and influencer collaborations. Being knowledgeable about their latest campaigns will show that you’re genuinely interested and ready to contribute from day one.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and serious about joining the team at Holland Cooper.
We think you need these skills to ace Assistant PR Manager in London
Some tips for your application 🫡
Show Your Passion: Make sure to highlight your genuine love for the equestrian world and fashion in your application. We want to see that you’re not just looking for a job, but that you truly care about the brand and its heritage.
Tailor Your CV: Don’t just send out the same CV everywhere! Tailor it to reflect your experience in PR, especially focusing on media relations and influencer engagement. We love seeing how your skills align with what we’re looking for.
Be Clear and Concise: When writing your cover letter, keep it clear and to the point. We appreciate well-structured applications that get straight to the heart of why you’d be a great fit for the Assistant PR Manager role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Holland Cooper
✨Know Your Equestrian Stuff
Make sure you brush up on your knowledge of equestrian events and culture. Being able to discuss major events like Burghley or Badminton will show your genuine passion for the industry, which is something Holland Cooper values highly.
✨Showcase Your PR Skills
Prepare specific examples from your past experience that highlight your media relations, influencer engagement, and event management skills. Be ready to discuss how you've successfully pitched stories or managed high-profile events in the past.
✨Be a Confident Communicator
Practice articulating your thoughts clearly and confidently. Since this role involves representing a luxury brand, demonstrating polished communication skills during the interview will be crucial. Consider doing mock interviews with friends or family.
✨Research Holland Cooper
Familiarise yourself with Holland Cooper’s brand ethos, recent collaborations, and their presence in the media. This will not only help you answer questions more effectively but also allow you to ask insightful questions about the company during the interview.
