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- Tasks: Support PR Manager in media outreach, influencer engagement, and high-profile events.
- Company: Join Holland Cooper, a luxury British brand with a passion for equestrian culture.
- Benefits: Competitive salary, 25 days holiday, birthday off, and generous staff discounts.
- Why this job: Elevate a prestigious brand's visibility while working in a dynamic, fast-paced environment.
- Qualifications: 3+ years PR experience, strong communication skills, and a love for fashion and equestrian events.
- Other info: Exciting opportunities for career growth and collaboration across creative teams.
The predicted salary is between 36000 - 60000 £ per year.
Holland Cooper is seeking an experienced Assistant PR Manager to support the PR Manager across all press, influencer, celebrity, and brand-building activity. This role is central to elevating Holland Cooper’s visibility across UK and international markets, with a strong focus on media outreach, influencer engagement, celebrity dressing, collaborations, and high-profile events. A genuine passion for the equestrian world — including major events such as Burghley, Badminton, Cheltenham Festival, and broader horse-racing culture — is highly desirable. The ideal candidate is confident, driven, deeply organised, and comfortable representing a luxury British brand with heritage and style.
The role of Assistant PR Manager includes:
- Media Relations
- Support day-to-day press outreach, story pitching, and journalist follow-ups.
- Manage sample trafficking, image requests, product information, and press assets.
- Maintain and update press lists across fashion, lifestyle, regional, equestrian, and digital media.
- Assist with outreach to overseas media and help strengthen international press relationships.
- Monitor coverage, track KPIs, and compile regular PR reports.
- Celebrity & VIP Dressing
- Support the identification of celebrity and VIP opportunities aligned with the brand.
- Coordinate product pulls, gifting, loans, and dressing logistics.
- Track placements and secure usage rights where applicable.
- Influencer Engagement
- Help identify and assess influencers across fashion, lifestyle, and equestrian spheres.
- Coordinate gifting, paid influencer campaigns, and content approvals.
- Monitor campaign performance and compile post-campaign reporting.
- Events & Activations
- Assist with planning, organisation, and execution of press events, brand launches, store activations, equestrian partnerships, and sponsorship moments.
- Manage guest lists, RSVPs, logistics, and on-site support.
- Prepare briefing documents and follow-up reports.
- Collaborations & Partnerships
- Support the PR Manager with research, outreach, and execution of brand partnerships and collaborations.
- Serve as a liaison between PR, creative, design, marketing, retail, and e-commerce teams.
- Administration & Reporting
- Maintain the press office calendar, sample inventory, and asset library.
- Prepare weekly internal updates and monthly PR performance reports.
- Handle inbound press enquiries and sample requests proactively.
What Holland Cooper is looking for:
- A minimum of 3 years' PR experience
- Strong understanding of the UK media and influencer landscape
- Excellent written communication, organisation, and project-management skills.
- Confident, polished communicator who can represent the brand professionally.
- Able to work in a fast-paced environment and juggle multiple priorities.
- Proficient with Microsoft Office
- Passion for fashion, equestrian culture, and major events such as Badminton, Burghley, and key racing festivals.
- Self-starter with a proactive, solutions-focused approach.
- Strong relationship-builder who enjoys connecting with journalists, influencers, and stakeholders.
- Detail-led, organised, and reliable with high standards of execution.
- Creative thinker with an eye for opportunity and brand storytelling.
- Experience within fashion, luxury, lifestyle, or premium consumer brands is a plus
- Experience with international/overseas media is a plus
- Experience with PR tools, e.g. Gorkana, Launchmetrics, etc., is a plus
What you will get working at Holland Cooper:
- Competitive salary
- 25 Days Holiday plus bank holidays
- Have your Birthday day off on us to celebrate you
- Increased benefits with length of service (e.g. holiday, pension contributions)
- Enhanced maternity and paternity pay
- Generous staff discount and staff shop available
Assistant PR Manager employer: Holland Cooper
Contact Detail:
Holland Cooper Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant PR Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and equestrian worlds. Attend events, join relevant groups on social media, and don’t be shy about reaching out to industry professionals. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for the equestrian culture! When you’re chatting with potential employers or at networking events, share your experiences and knowledge about major events like Burghley or Cheltenham Festival. This will help you stand out as someone who truly gets the brand.
✨Tip Number 3
Be proactive in your job search! Instead of just waiting for job postings, reach out directly to companies you admire, like Holland Cooper. Express your interest and ask if they have any upcoming opportunities. It shows initiative and can put you on their radar.
✨Tip Number 4
Utilise our website to apply! We’ve got all the latest job openings listed, so make sure you check it out regularly. Tailor your applications to highlight your relevant experience and skills, especially in media relations and influencer engagement, to catch their eye.
We think you need these skills to ace Assistant PR Manager
Some tips for your application 🫡
Show Your Passion: Make sure to highlight your genuine love for the equestrian world and fashion in your application. We want to see that you’re not just looking for a job, but that you truly care about the brand and its heritage.
Tailor Your CV: Don’t just send out the same CV everywhere! Tailor it to reflect your experience in PR, especially focusing on media relations and influencer engagement. We love seeing how your skills align with what we’re looking for.
Be Clear and Concise: When writing your cover letter, keep it clear and to the point. We appreciate well-structured applications that get straight to the heart of why you’d be a great fit for the Assistant PR Manager role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Holland Cooper
✨Know Your Equestrian Stuff
Make sure you brush up on your knowledge of equestrian events and culture. Being able to discuss major events like Burghley or Cheltenham Festival will show your genuine passion for the industry, which is something Holland Cooper values highly.
✨Show Off Your PR Skills
Prepare specific examples from your past PR experience that highlight your media relations, influencer engagement, and event management skills. Be ready to discuss how you've successfully pitched stories or managed high-profile events in a fast-paced environment.
✨Be a Confident Communicator
Practice articulating your thoughts clearly and confidently. Since this role involves representing a luxury brand, demonstrating polished communication skills during the interview will be crucial. Think about how you can convey your ideas effectively and professionally.
✨Research Holland Cooper
Dive deep into Holland Cooper’s brand story, values, and recent campaigns. Understanding their positioning in the market and their target audience will help you tailor your responses and show that you're genuinely interested in being part of their team.
