Senior CRM Executive

Location:
Hybrid – 2 days in Nuneaton (Mon–Tue)

Department:
Marketing

Reports to:
Growth Manager / CRM Commercial Campaign Manager

At
Holland & Barrett
, we\’re on a mission to make health and wellness a way of life for everyone. As a
Senior CRM Executive
, you\’ll play a vital role in creating meaningful customer connections, ensuring every campaign is timely, personalised, and impactful.

The Role

• Lead the build, QA and optimisation of multi-channel CRM journeys (email, app, push) using Braze.
• Bring campaigns to life with personalisation and segmentation powered by CDP integrations.
• Partner with design, loyalty, data and content teams to deliver customer-first communications.
• Own performance reporting, dashboards, and test-and-learn plans to continually improve campaign impact.
• Mentor CRM Executives and act as a trusted escalation point for QA and journey execution.
• Represent CRM within cross-functional squads, ensuring seamless collaboration across the business.

The Person

• Proven experience in CRM or retention marketing.
• Hands-on experience with Braze (or similar ESPs) and CDP-driven segmentation.
• Skilled in dynamic content, journey QA, and campaign troubleshooting.
• Strong analytical mindset with the ability to turn insights into action.
• Organised, proactive, and a natural collaborator with a passion for customer engagement.

What we offer

Wellbeing & Lifestyle Benefits

• Health Cash Plan
• Life Assurance
• Private Virtual GP
• FREE at-home blood test kit
• Pension Contribution
• 33 days holidays (Including bank holidays) + Holiday Purchase option
• Access to \’Wellhub\’ with gyms, studios and wellbeing apps

Discounts & Savings

• 25% Colleague Discount with FREE Next Day Delivery
• Exclusive Discounts from a wide range of partners
• £/€50 Annual Product Allowance to spend in store

Learning & Development

• Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library
• AND MORE

Holland & Barrett
does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).