At a Glance
- Tasks: Lead CRM strategy to boost revenue and customer engagement across digital platforms.
- Company: Join Holland & Barrett, a leader in health and wellness.
- Benefits: Enjoy a competitive salary, annual bonus, health perks, and discounts.
- Other info: Hybrid working model with opportunities for personal and professional development.
- Why this job: Make a real impact on customer experiences and drive growth in a dynamic environment.
- Qualifications: Proven CRM leadership experience and hands-on knowledge of CRM platforms.
The predicted salary is between 50000 - 60000 £ per year.
Location & working arrangement: Nuneaton, UK | Full-time | Hybrid working. We offer hybrid working, with an expectation that you'll be present at our Nuneaton Hub a minimum of 2 days per week, typically Monday and Tuesday.
At Holland & Barrett, we're helping people take control of their health and wellness through our Back Your Body proposition, making wellness more personal, proactive and accessible for every body. We're now looking for a commercially driven Senior CRM Manager to lead the next phase of our CRM growth. This is a high-impact role for someone who knows how to turn customer insight, data and technology into meaningful commercial results.
You'll play a critical role in shaping how we engage millions of customers across email, push, in-app and personalised digital experiences, balancing short-term trading performance with long-term customer value and loyalty growth. This is an opportunity to influence both digital and store performance, shape future CRM capability and help build a more personalised wellness experience for our customers.
The Role:
- Define and lead the CRM strategy to drive revenue, retention and customer lifetime value.
- Own weekly CRM trading performance, identifying opportunities to increase engagement, conversion and frequency.
- Lead best-in-class CRM execution across email, push notifications, in-app messaging and personalised web experiences.
- Use customer insight and segmentation to deliver more relevant, personalised customer journeys.
- Partner closely with Loyalty, Trading, Ecommerce, Analytics, Tech and Digital teams to unlock growth opportunities.
- Drive smarter use of CRM and marketing technology, including Braze, CDP capabilities, AI and personalisation tools.
- Balance fast-paced commercial delivery with longer-term CRM strategy and automation opportunities.
- Lead, coach and develop a high-performing CRM team, creating a culture of pace, accountability and continuous improvement.
The Person:
- Proven CRM leadership experience within a fast-paced retail or ecommerce environment.
- Proven experience owning and delivering against weekly CRM revenue targets within a fast-paced retail or ecommerce business.
- Experience building CRM plans that drive both commercial performance and customer engagement.
- Hands-on experience with Braze or similar CRM platforms, alongside customer data platforms (CDPs).
- Strong understanding of segmentation, lifecycle marketing and personalised customer journeys.
- Experience working cross-functionally with analytics, digital, loyalty and trading teams.
- A data-led mindset with the ability to turn insight into action quickly.
- Experience managing and developing teams, with a collaborative and positive leadership style.
- Curiosity around emerging technologies, including the use of AI to improve decision-making and efficiency.
WHAT WE OFFER:
- Annual Bonus of up to 10%.
- Wellbeing & Lifestyle Benefits.
- Health Cash Plan.
- Private Medical Healthcare.
- Life Assurance.
- Private Virtual GP.
- FREE at-home blood test kit.
- Holiday Purchase option.
- Pension Contribution.
- Access to ‘Wellhub' with gyms, studios and wellbeing apps.
- Discounts & Savings: 25% Colleague Discount with FREE Standard Delivery, Exclusive Discounts from a wide range of partners, £/€50 Annual Product Allowance to spend in store.
- Learning & Development: Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library.
- AND MORE!
Holland and Barrett is an equal opportunity employer. We welcome diverse perspectives and are committed to creating an inclusive environment for all colleagues. We understand that when our colleagues are listened to, respected and valued for who they are, we build an organisation with belonging at its heart – making health and wellness a way of life for everyone.
Senior CRM Manager in Nuneaton employer: Holland & Barrett
Holland & Barrett is an exceptional employer, offering a dynamic work environment in Nuneaton with a strong focus on health and wellness. Employees benefit from hybrid working arrangements, comprehensive wellbeing packages, and extensive learning opportunities that foster personal and professional growth. With a commitment to inclusivity and a culture that values diverse perspectives, Holland & Barrett empowers its team members to make a meaningful impact in the lives of millions of customers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in Nuneaton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive revenue and customer engagement. Use specific examples from your past experiences to demonstrate your impact and how you can contribute to their CRM growth.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the team at Holland & Barrett and ready to make a difference in the wellness space.
We think you need these skills to ace Senior CRM Manager in Nuneaton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior CRM Manager role. Highlight your experience with CRM strategies, customer engagement, and any relevant technologies like Braze. We want to see how your skills align with our mission at Holland & Barrett!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can contribute to our growth. Be sure to mention specific examples of your past successes in driving customer engagement and revenue.
Showcase Your Data Skills:Since this role is all about turning data into action, make sure to highlight your data-led mindset. Share examples of how you've used customer insights to shape CRM strategies and improve performance. We love a good data story!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Holland & Barrett team!
How to prepare for a job interview at Holland & Barrett
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those relevant to retail and e-commerce. Familiarise yourself with tools like Braze and customer data platforms, as you'll need to demonstrate how you can leverage these for customer engagement and revenue growth.
✨Showcase Your Data Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to share specific examples of how you've turned customer insights into actionable strategies that improved engagement and retention.
✨Collaborate Like a Pro
Since the role involves working closely with various teams, think of examples where you successfully collaborated across departments. Highlight your experience in leading cross-functional projects and how you’ve driven results through teamwork.
✨Emphasise Leadership Experience
As a Senior CRM Manager, your ability to lead and develop a team is crucial. Prepare to discuss your leadership style and provide examples of how you've fostered a culture of accountability and continuous improvement within your teams.
