At a Glance
- Tasks: Lead CRM strategy to boost revenue and customer engagement through innovative digital experiences.
- Company: Join Holland & Barrett, a leader in health and wellness with a focus on personalisation.
- Benefits: Enjoy a competitive salary, annual bonus, health benefits, and exclusive discounts.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Make a real impact on customer experiences while shaping the future of wellness.
- Qualifications: Proven CRM leadership experience and hands-on knowledge of CRM platforms like Braze.
The predicted salary is between 60000 - 75000 £ per year.
Location & working arrangement: Nuneaton, UK | Full-time | Hybrid working. We offer hybrid working, with an expectation that you'll be present at our Nuneaton Hub a minimum of 2 days per week, typically Monday and Tuesday.
At Holland & Barrett, we're helping people take control of their health and wellness through our Back Your Body proposition, making wellness more personal, proactive and accessible for every body. We're now looking for a commercially driven Senior CRM Manager to lead the next phase of our CRM growth. This is a high-impact role for someone who knows how to turn customer insight, data and technology into meaningful commercial results.
You'll play a critical role in shaping how we engage millions of customers across email, push, in-app and personalised digital experiences, balancing short-term trading performance with long-term customer value and loyalty growth. This is an opportunity to influence both digital and store performance, shape future CRM capability and help build a more personalised wellness experience for our customers.
The Role:
- Define and lead the CRM strategy to drive revenue, retention and customer lifetime value.
- Own weekly CRM trading performance, identifying opportunities to increase engagement, conversion and frequency.
- Lead best-in-class CRM execution across email, push notifications, in-app messaging and personalised web experiences.
- Use customer insight and segmentation to deliver more relevant, personalised customer journeys.
- Partner closely with Loyalty, Trading, Ecommerce, Analytics, Tech and Digital teams to unlock growth opportunities.
- Drive smarter use of CRM and marketing technology, including Braze, CDP capabilities, AI and personalisation tools.
- Balance fast-paced commercial delivery with longer-term CRM strategy and automation opportunities.
- Lead, coach and develop a high-performing CRM team, creating a culture of pace, accountability and continuous improvement.
The Person:
- Proven CRM leadership experience within a fast-paced retail or ecommerce environment.
- Proven experience owning and delivering against weekly CRM revenue targets within a fast-paced retail or ecommerce business.
- Experience building CRM plans that drive both commercial performance and customer engagement.
- Hands-on experience with Braze or similar CRM platforms, alongside customer data platforms (CDPs).
- Strong understanding of segmentation, lifecycle marketing and personalised customer journeys.
- Experience working cross-functionally with analytics, digital, loyalty and trading teams.
- A data-led mindset with the ability to turn insight into action quickly.
- Experience managing and developing teams, with a collaborative and positive leadership style.
- Curiosity around emerging technologies, including the use of AI to improve decision-making and efficiency.
WHAT WE OFFER:
- Annual Bonus of up to 10%.
- Wellbeing & Lifestyle Benefits.
- Health Cash Plan.
- Private Medical Healthcare.
- Life Assurance.
- Private Virtual GP.
- FREE at-home blood test kit.
- Holiday Purchase option.
- Pension Contribution.
- Access to ‘Wellhub' with gyms, studios and wellbeing apps.
- 25% Colleague Discount with FREE Standard Delivery.
- Exclusive Discounts from a wide range of partners.
- £/€50 Annual Product Allowance to spend in store.
- Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library.
- AND MORE!
Holland and Barrett is an equal opportunity employer. We welcome diverse perspectives and are committed to creating an inclusive environment for all colleagues. We understand that when our colleagues are listened to, respected and valued for who they are, we build an organisation with belonging at its heart – making health and wellness a way of life for everyone.
Senior CRM Leader – Growth & Personalisation in Nuneaton employer: Holland & Barrett
Holland & Barrett is an exceptional employer that prioritises the health and wellness of its employees while fostering a collaborative and innovative work culture. With a strong focus on personal and professional growth, employees benefit from comprehensive learning opportunities, a generous annual bonus, and a range of wellbeing initiatives, all within a vibrant hybrid working environment in Nuneaton. Join us to make a meaningful impact on customer engagement and drive the future of personalised wellness.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Leader – Growth & Personalisation in Nuneaton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific metrics and outcomes to demonstrate how you've driven CRM success in previous roles. Numbers speak louder than words!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at Holland & Barrett.
We think you need these skills to ace Senior CRM Leader – Growth & Personalisation in Nuneaton
Some tips for your application 🫡
Show Your Passion for CRM:When you're writing your application, let your enthusiasm for CRM shine through! We want to see how your experience aligns with our mission to enhance customer engagement and drive growth. Share specific examples of how you've used data and insights to create impactful CRM strategies.
Tailor Your Application:Make sure to customise your application for the Senior CRM Leader role. Highlight your relevant experience in retail or ecommerce, especially any hands-on work with platforms like Braze. We love seeing how you can connect your skills to our goals!
Be Data-Driven:Since this role is all about turning insights into action, include metrics and results from your previous roles. Show us how you've driven revenue and customer engagement through data-led decisions. Numbers speak volumes, so don’t hold back!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it shows you're keen on joining our team at Holland & Barrett!
How to prepare for a job interview at Holland & Barrett
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those relevant to retail and e-commerce. Familiarise yourself with tools like Braze and customer data platforms, as you'll need to demonstrate how you can leverage these for growth and personalisation.
✨Showcase Your Data Skills
Prepare to discuss how you've used customer insights and data to drive engagement and revenue in past roles. Be ready to share specific examples of how your data-led mindset has led to successful CRM campaigns.
✨Collaborate Like a Pro
Highlight your experience working cross-functionally with teams like analytics, digital, and loyalty. Think of examples where collaboration led to improved customer journeys or increased conversion rates, as this role requires strong partnership skills.
✨Demonstrate Leadership Qualities
As a Senior CRM Leader, you’ll need to show that you can lead and develop a high-performing team. Prepare to discuss your leadership style and how you foster a culture of accountability and continuous improvement within your teams.
