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For Companies At a Glance
- Tasks: Create engaging copy for CRM, social media, and in-store experiences.
- Company: Join H&B&Me, a company dedicated to health and wellness for all.
- Benefits: Enjoy a 25% employee discount, pension contributions, and exclusive perks.
- Why this job: Be part of a creative team that values inclusivity and innovation.
- Qualifications: Experience in marketing copywriting and a passion for health and wellbeing required.
- Other info: This is a hybrid role based in London, requiring office presence twice a week.
The predicted salary is between 28800 - 43200 £ per year.
Get AI-powered advice on this job and more exclusive features.
Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.
Are you a creative storyteller with a passion for health and wellness? We\’re looking for a Marketing Copywriter to join the H&B&Me team on a 12-month fixed-term contract , helping bring our brand to life across CRM, digital campaigns, social media, and in-store experiences. You\’ll craft copy that connects, inspires, and drives real action—from inbox to shop floor.
Key Responsibilities
- Write smart, engaging copy for CRM journeys, including welcome flows, nudges, and reactivation emails
- Develop messaging across social, digital, and in-store channels for seasonal and campaign activations
- Partner with CRM, brand, product, and insight teams to create content that\’s timely, tailored, and effective
- Champion and evolve the H&B&Me tone of voice across platforms and customer journeys
- Support content performance testing, optimisation, and messaging strategy
- Shape messaging hierarchies for new offers, propositions, and health content
- Collaborate on brand storytelling that supports our mission of healthier living for all
- Educate and support cross-functional teams on tone of voice principles
Location:
This is a hybrid role based in London, with the requirement to be in the office at least two days per week.
Key Requirements
- Proven experience writing CRM and marketing copy, ideally in a fast-paced brand or agency environment
- Strong understanding of messaging strategy, customer journeys, and performance-led content
- Ability to adapt tone across formats while keeping messaging consistent and impactful
- Creative thinker, team player, and skilled collaborator
- Passion for health, wellbeing, and words that make a difference
Our Benefits for this role include, but not limited to:
- H&B Employee Discount – 25%
- Pension company contribution
- Exclusive benefits, free advice and savings from a range of retailers and providers
- And many more!
We\’re passionate about helping every colleague thrive across all dimensions of wellbeing, and we\’re committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues\’ unique and varying experiences, backgrounds, identities and cultures – I am me, we are H&B.
\”Please note: As part of our commitment to protecting our customers and colleagues, all roles at H&B&Me require a Basic DBS (criminal record) check. This helps us maintain a safe, trustworthy environment for everyone we support.\”
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).
Seniority level
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Seniority level
Entry level
Employment type
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Employment type
Contract
Job function
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Marketing, Public Relations, and Writing/Editing
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Industries
Wellness and Fitness Services
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Marketing Copywriter (H&B&Me) employer: Holland & Barrett
Contact Detail:
Holland & Barrett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Copywriter (H&B&Me)
✨Tip Number 1
Familiarise yourself with H&B&Me's brand voice and values. Understanding their commitment to health and wellness will help you tailor your conversations and demonstrate how your personal values align with theirs.
✨Tip Number 2
Prepare examples of your previous work that showcase your ability to write engaging CRM and marketing copy. Be ready to discuss how these examples reflect your understanding of messaging strategy and customer journeys.
✨Tip Number 3
Network with current or former employees of H&B&Me on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Stay updated on trends in health and wellness marketing. Being knowledgeable about current industry practices will not only impress your interviewers but also show your passion for the field.
We think you need these skills to ace Marketing Copywriter (H&B&Me)
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with H&B&Me's mission and values. This will help you tailor your application to reflect their commitment to health, wellness, and inclusivity.
Showcase Relevant Experience: Highlight your previous experience in writing CRM and marketing copy. Provide specific examples of campaigns or projects where your copy drove engagement or action.
Demonstrate Your Creativity: Include samples of your work that showcase your storytelling ability and creativity. Make sure these examples align with the health and wellness theme to resonate with the company's focus.
Tailor Your Tone: Adapt your application materials to reflect the tone of voice that H&B&Me champions. Use language that is engaging, inclusive, and impactful to demonstrate your fit for the role.
How to prepare for a job interview at Holland & Barrett
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best marketing copy. Include examples of CRM journeys, social media posts, and any other relevant content that demonstrates your ability to engage and inspire audiences.
✨Understand the Brand's Tone of Voice
Familiarise yourself with H&B&Me's tone of voice by reviewing their existing content. Be ready to discuss how you can adapt your writing style to align with their brand while maintaining consistency across different platforms.
✨Demonstrate Your Passion for Health and Wellness
Express your enthusiasm for health and wellness during the interview. Share personal experiences or insights that connect you to the industry, showing that you genuinely care about making a difference through your work.
✨Prepare for Collaborative Scenarios
Since the role involves working with cross-functional teams, think of examples where you've successfully collaborated in the past. Be ready to discuss how you can contribute to team dynamics and support others in achieving shared goals.
