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For Companies At a Glance
- Tasks: Lead and grow our affiliate marketing programme from the ground up.
- Company: Join Holland & Barrett, a leader in the wellness market.
- Benefits: Competitive salary, 25 days holiday, and hybrid working options.
- Why this job: Shape a new affiliate strategy and make a real impact.
- Qualifications: Experience in building and scaling affiliate programmes required.
- Other info: Dynamic role with opportunities for innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Location: We offer hybrid working, with an expectation that you'll be present at one of our Holland & Barrett offices in London (W1G 9DQ) or Nuneaton (CV10 7RH) for a minimum of 2 days per week.
This is a maternity cover role (12-Months), joining at an exciting time as Holland & Barrett continues its digital transformation. With scale, ambition, and a growing share of the UK's online wellness market, we're building a smarter, more connected business.
We've launching our affiliate marketing programme from the ground up, and we need someone who can take ownership and continue shaping it, growing it, and making it perform. We're looking for someone who's done this before - someone who knows how to turn affiliate marketing into a serious revenue stream. You'll be the architect, the operator, and the face of affiliates at Holland & Barrett. If you want a blank canvas and the backing to do it right, this is it.
What You'll Actually Be Doing
- Building the whole thing - strategy, structure, roadmap, and tech. You'll choose the networks, set the targets, and define what good looks like.
- Partnering with the right people - wellness, health, lifestyle affiliates who actually move the needle. You'll recruit, negotiate, and nurture.
- Driving performance - setting commercial goals, tracking ROI, and optimising campaigns to deliver incremental revenue.
- Collaborating across Digital - Paid Media, SEO, CRM, Trading, Brand, Finance - you'll make sure affiliates are part of the bigger growth picture.
- Innovating - testing new models, exploring automation, and scaling internationally. You'll bring fresh thinking and make it stick.
- Getting TikTok Shop working for affiliates - finding the right creators, building smart partnerships, and making sure the numbers stack up.
- Making sure affiliate content actually gets seen - optimising listings, partner pages, and product links so they show up, get clicked, and convert.
How We'll Know You're Making An Impact
- Affiliate revenue is growing - and not just vanity growth, but profitable, incremental sales.
- ROI is strong, and partners are delivering real value.
- The programme is scalable, structured, and integrated across markets and categories.
- Reporting is tight, payments are accurate, and stakeholders aren't chasing you for updates.
- You're seen as the go-to person for affiliates - internally and externally.
The Person
What you need
- You've built and scaled programmes before - not just managed someone else's.
- You know your way around networks, publishers, influencers, and tech platforms.
- You're commercially sharp - you can negotiate deals and build commission models that work.
- You're data-driven, strategic, and know how to influence senior stakeholders.
- You're organised, entrepreneurial, and ready to own a function.
- You want to know what's in it for you.
Here's a taste: The salary's competitive and reflects your impact. 25 days of holiday + 8.
Senior Affiliate Manager in London employer: Holland & Barrett
Contact Detail:
Holland & Barrett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Affiliate Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the affiliate marketing space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous successes in affiliate marketing. Highlight how you’ve driven revenue and built programmes from scratch. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its current affiliate strategies. Be ready to discuss how you can contribute to their digital transformation and growth. Tailor your answers to show you understand their goals and how you can help achieve them.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to see your enthusiasm for the role. Plus, it’s the best way to ensure your application gets the attention it deserves!
We think you need these skills to ace Senior Affiliate Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Affiliate Manager role. Highlight your experience in building and scaling affiliate programmes, and don’t forget to mention any specific networks or tech platforms you’ve worked with.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've driven affiliate revenue and collaborated across teams to achieve success.
Show Off Your Data Skills: Since we’re all about data-driven decisions, make sure to showcase your analytical skills. Mention any tools or methods you use to track ROI and optimise campaigns, as this will resonate with us.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Holland & Barrett
✨Know Your Stuff
Before the interview, dive deep into Holland & Barrett's affiliate marketing landscape. Familiarise yourself with their current strategies, competitors, and market trends. This will not only show your enthusiasm but also help you discuss how you can contribute to their digital transformation.
✨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully built and scaled affiliate programmes. Be ready to discuss the strategies you implemented, the challenges you faced, and the results you achieved. This will demonstrate your capability to take ownership of the role.
✨Be Data-Driven
Since the role requires a strong focus on ROI and performance tracking, come prepared with insights on how you've used data to drive decisions in previous positions. Discuss any tools or platforms you’ve used for analytics and how they helped optimise campaigns.
✨Collaborative Mindset
Holland & Barrett values collaboration across various teams. Think of examples where you've worked cross-functionally to achieve goals. Highlight your ability to partner with different departments like SEO, Paid Media, and Finance to create a cohesive affiliate strategy.
