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For Companies At a Glance
- Tasks: Lead innovative SEO strategies and optimise for emerging search platforms.
- Company: Join a fast-growing digital ecosystem in the wellness retail sector.
- Benefits: Competitive salary, bonus scheme, discounts, and pension contributions.
- Why this job: Be at the forefront of SEO evolution and make a real impact.
- Qualifications: Proven SEO leadership experience and technical expertise.
- Other info: Flexible office days with opportunities for career growth.
The predicted salary is between 36000 - 60000 £ per year.
We are not here to chase rankings or write meta descriptions like it’s 2012. Search is evolving, and fast. It’s no longer just about keywords and backlinks. It’s about being the best answer, whether that’s on Google, ChatGPT, Perplexity or whatever comes next. We are building one of the most advanced digital ecosystems in retail, and search is central to how we scale it. But this isn’t old-school SEO. This is Answer Engine Optimisation - and we need someone who knows how to lead it.
With over £884 million in annual revenue and a 35% share of the UK’s online wellness market, we are outpacing the sector’s growth and expanding fast. From AI-powered recommendations to mobile-first wellness journeys, we are not just keeping up - we are setting the pace. Now we need someone who can do the same for search.
The Role:
- Leading the SEO and AEO strategy across traditional search engines and emerging answer platforms.
- Optimising for prompts, not just keywords.
- Structuring content and data to surface in LLMs, answer engines and AI-powered search experiences.
- Tracking brand visibility across platforms.
- Driving technical SEO including site speed, crawlability, schema, canonicalisation, and Core Web Vitals.
- Using AI and LLMs to automate metadata, internal linking, content classification and structured data.
- Building forecasting models to predict traffic, revenue and ROI.
- Defining content strategy for AEO, creating formats LLMs prefer.
- Expanding off-site presence through partnerships and syndication.
- Running audits and governance across multiple domains and markets.
- Embedding SEO into everything including trading plans, marketing campaigns, and product launches.
- Collaborating cross-functionally with Paid Media, CRM, Analytics, and International teams.
- Educating the business on the shift from keywords to prompts.
- Tracking performance metrics such as organic traffic, AI visibility, and conversions.
- Driving innovation by deploying scalable, AI-powered SEO workflows.
How we’ll know you’re nailing it:
- You’re showing up in places Google can’t reach - LLMs, answer engines, AI platforms.
- Our content’s being cited, not just crawled.
- Organic traffic’s up and conversions are up.
- Teams are using your frameworks without needing a reminder.
- You’ve made old-school SEO look like dial-up.
Location: We have offices in Nuneaton (Head office) and London. You’ll need to spend at least one of your office days a week in Nuneaton, but beyond that, we’re flexible. We ask for two days a week in the office.
The Person:
- You’ve led SEO before - not just managed it, but owned it.
- You know technical SEO inside out.
- You’ve moved beyond keywords and understand how LLMs surface content.
- You’ve built workflows using AI and LLMs at scale.
- You’ve scaled SEO across multiple markets.
- You can forecast and build business cases.
- You’ve worked with affiliates, syndication and external partners.
- You’re comfortable in chaos and adapt fast.
- You know how to get Product, Content and Marketing working together.
What you’ll get:
- A competitive salary.
- Bonus scheme based on growth.
- 25% off everything at H&B.
- Pension contributions.
- Perks from other retailers.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters.
Head of SEO employer: Holland & Barrett
Contact Detail:
Holland & Barrett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend SEO meetups or webinars. The more people you know, the better your chances of landing that Head of SEO role.
✨Tip Number 2
Show off your expertise! Create a personal blog or contribute to SEO forums where you can share insights about Answer Engine Optimisation. This not only builds your credibility but also showcases your passion for the field.
✨Tip Number 3
Don’t just apply; engage! When you find a job listing on our website, take the time to reach out to someone in the company. A quick message expressing your interest can make you stand out from the crowd.
✨Tip Number 4
Prepare for interviews by brushing up on the latest trends in SEO and AEO. Be ready to discuss how you can drive innovation and improve performance in a fast-paced environment like ours. Show them you’re the one they need!
We think you need these skills to ace Head of SEO
Some tips for your application 🫡
Show Your Passion for SEO: When you're writing your application, let your enthusiasm for SEO shine through! We want to see that you’re not just ticking boxes but genuinely excited about leading the charge in Answer Engine Optimisation.
Tailor Your Experience: Make sure to highlight your relevant experience in SEO and AEO. Use specific examples that demonstrate how you've tackled challenges and driven results in previous roles. We love seeing how you’ve made an impact!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Make it easy for us to see why you’re the perfect fit for this role without wading through unnecessary details.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Holland & Barrett
✨Know Your AEO Inside Out
Make sure you understand the concept of Answer Engine Optimisation (AEO) thoroughly. Be ready to discuss how it differs from traditional SEO and provide examples of how you've implemented AEO strategies in your previous roles.
✨Showcase Your Technical Skills
Prepare to dive deep into technical SEO topics like site speed, crawlability, and schema markup. Bring specific examples of challenges you've faced and how you overcame them, especially in relation to AI and LLMs.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with different teams such as Product, Content, and Marketing. Be prepared to discuss how you’ve aligned SEO strategies with broader business goals and how you’ve educated teams on the shift from keywords to prompts.
✨Bring Data to the Table
Be ready to talk numbers! Discuss how you've built forecasting models and tracked performance metrics like organic traffic and conversions. Show that you can speak the language of ROI and explain how your SEO efforts have driven tangible results.
