At a Glance
- Tasks: Lead CRM automation to connect with millions of customers and enhance their experience.
- Company: Join Holland & Barrett, the UK's leading wellness brand focused on customer-centricity.
- Benefits: Enjoy hybrid work, 33 days holiday, health cash plans, and exclusive discounts.
- Other info: Collaborate with diverse teams to create seamless customer experiences.
- Why this job: Be part of a mission-driven team that values personal growth and customer engagement.
- Qualifications: Experience in CRM or retention marketing is essential; data-driven mindset required.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Location: Hybrid - Nuneaton, Warwickshire (2 days in the office)
At Holland & Barrett we\'re on a mission to become the UK\'s most customer-centric wellness brand — and we\'re looking for a CRM Growth Manager to help us get there. In this pivotal role, you\'ll take ownership of our CRM automation strategy, driving meaningful connections with millions of customers. From personalised lifecycle journeys to loyalty integrations, you\'ll ensure every interaction adds value, builds trust, and inspires healthier living.
Responsibilities
- Lead omnichannel CRM automation across email, app, web and push – covering onboarding, repeat, reactivation and win-back.
- Use data-driven triggers and personalisation to grow loyalty and increase customer lifetime value.
- Drive growth of our opted-in customer base and optimise referral channels to maximise conversions.
- Embed loyalty programmes into CRM journeys to deepen engagement and repeat purchase.
- Monitor, test, and optimise campaign performance – ensuring CRM delivers against both commercial KPIs (frequency, ATV, CLTV) and customer outcomes (experience, value).
- Collaborate across Martech, Data, Product, and Creative teams to deliver seamless, customer-first experiences.
Qualifications
- Proven experience in CRM, lifecycle, or retention marketing (retail/ecommerce background desirable).
- Hands-on experience with Braze (or similar ESPs) and CDPs.
- Strong analytical mindset – confident using data to inform strategy and measure impact.
- Understanding of referral marketing, consent optimisation, and lifecycle best practice.
- A natural collaborator, able to influence stakeholders and drive shared success.
Benefits
Wellbeing & Lifestyle Benefits
- Health Cash Plan
- Life Assurance
- Private Virtual GP
- FREE at-home blood test kit
- Pension Contribution
- 33 days holidays (Including bank holidays) + Holiday Purchase option
- Access to ‘Wellhub\' with gyms, studios and wellbeing apps
Discounts & Savings
- 25% Colleague Discount with FREE Next Day Delivery
- Exclusive Discounts from a wide range of partners
- £/€50 Annual Product Allowance to spend in store
Learning & Development
- Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library
- AND MORE!
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).
#J-18808-LjbffrCRM Manager in Nuneaton employer: Holland & Barrett
Holland & Barrett is an exceptional employer, offering a vibrant hybrid work culture in Nuneaton, Warwickshire, where employees can thrive both in the office and remotely. With a strong focus on employee wellbeing, generous benefits including a health cash plan, extensive holiday options, and a commitment to personal development through various learning opportunities, we empower our team to grow while making meaningful connections with customers. Join us in our mission to inspire healthier living and be part of a collaborative environment that values innovation and customer-centricity.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Nuneaton
✨Tip Number 1
Familiarise yourself with CRM tools like Braze, as hands-on experience is crucial for this role. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering the platform.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing strategies in previous roles. Be ready to discuss specific metrics and outcomes during interviews to highlight your impact.
✨Tip Number 3
Network with professionals in the CRM and marketing fields, especially those who have experience in retail or eCommerce. Engaging with industry peers can provide insights and potentially lead to referrals for the position.
✨Tip Number 4
Prepare to discuss your experience with loyalty programmes and customer engagement strategies. Think of innovative ideas you could bring to Holland & Barrett that align with their mission of becoming a customer-centric brand.
We think you need these skills to ace CRM Manager in Nuneaton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in CRM, lifecycle, or retention marketing. Emphasise any hands-on experience with tools like Braze and showcase your analytical skills.
Craft a Compelling Cover Letter:In your cover letter, express your passion for customer-centric strategies and how you can contribute to Holland & Barrett's mission. Mention specific examples of how you've driven growth through CRM automation in previous roles.
Showcase Data-Driven Achievements:When detailing your past roles, focus on quantifiable achievements. Use metrics to demonstrate how your strategies improved customer lifetime value, engagement, or campaign performance.
Highlight Collaboration Skills:Since the role requires collaboration across various teams, mention experiences where you've successfully worked with cross-functional teams. This will show your ability to influence stakeholders and drive shared success.
How to prepare for a job interview at Holland & Barrett
✨Understand the CRM Landscape
Familiarise yourself with the latest trends in CRM and retention marketing, especially within the retail and eCommerce sectors. Be prepared to discuss how you can leverage data-driven strategies to enhance customer loyalty and lifetime value.
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, come ready to share examples of how you've used data to inform your strategies in previous roles. Highlight specific metrics you've improved and how you measured success.
✨Demonstrate Collaboration Experience
This position involves working closely with various teams such as Martech, Data, and Creative. Prepare examples that showcase your ability to collaborate effectively and influence stakeholders to achieve shared goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in CRM automation or campaign optimisation and how you overcame them, focusing on the impact of your actions.
