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For Companies At a Glance
- Tasks: Analyse and optimise digital marketing campaigns across various channels.
- Company: Join a leading health and wellness retailer with a focus on diversity and inclusion.
- Benefits: Enjoy health benefits, discounts, and access to learning opportunities.
- Why this job: Make data-driven decisions that impact customer acquisition and retention.
- Qualifications: Degree in a quantitative field and 2-3 years of relevant experience.
- Other info: Collaborative environment with excellent career growth and mentorship.
The predicted salary is between 36000 - 60000 £ per year.
Overview
About the role: As a Performance Marketing Analyst in the Omnichannel Analytics team, you\’ll partner with the Digital Marketing and Trading teams to evaluate and optimise campaigns across channels including paid search, paid social, affiliates, display, and CRM. Your insights will help the team make smarter investment decisions, optimise channel mix, and improve customer acquisition and retention through performance media.
Responsibilities
- Analyse campaign performance across digital marketing channels, including search, social, display, affiliates, and CRM.
- Build dashboards in Metabase that track spend, conversion, ROAS, CAC, and customer lifetime value by channel and segment.
- Write clean, efficient SQL to extract and analyse large datasets across marketing, sales, traffic, and behavioural data.
- Provide insight into channel mix optimisation, performance forecasting, and audience targeting.
- Support budgeting and investment decisions through data-led scenario analysis and modelling.
- Collaborate with marketing managers to shape campaign briefs and define success metrics.
- Run deep dives into underperformance, creative impact, and cross-channel attribution.
- Partner with BI Developers, Product Analysts, and CRM teams to deliver end-to-end measurement solutions.
- Continue developing your skills through mentorship from senior analysts and structured learning via our capability framework.
- Work with a modern data stack, including Redshift, BigQuery, Matillion, and Retool.
Qualifications
- SQL proficiency: Comfortable querying and transforming data across performance, sales, and customer datasets.
- Marketing and channel awareness: Familiar with performance marketing KPIs such as ROAS, CAC, CTR, CPM, and attribution.
- Communication: Able to clearly explain performance trends and investment insights to marketing stakeholders.
- Delivery ownership: Manages own tasks independently and contributes to analytics delivery within marketing and commercial sprints.
- Visualisation: Builds actionable dashboards in Metabase to support ongoing campaign management.
- Collaborative mindset: Works well with teams across Digital Marketing, CRM, and Analytics.
- Education & Experience: You have a degree in a quantitative field such as Mathematics, Statistics, Economics, or Computer Science, and 2-3 years of experience in a marketing or digital analytics role—preferably in ecommerce, retail media, or D2C.
What we offer
- Wellbeing & Lifestyle Benefits
- Health Cash Plan
- Life Assurance
- Incentive Scheme – Based on company & personal performance
- Virtual GP
- Private Medical care
- FREE at-home blood test kit
- Holiday Purchase option
- Pension Contribution scheme
- Access to \”Wellhub\” with gyms, studios and wellbeing apps
- Discounts & Savings
- 25% Colleague Discount with FREE Next Day Delivery
- Exclusive Discounts from a wide range of partners
- £/€50 Annual Product Allowance to spend in store
- Learning & Development
- Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library
- AND MORE!
Our culture respects equality, values diversity and encourages individuality – because this allows our people to unlock their potential and be their best. We welcome everyone who shares our EPIC values regardless of background, culture, disability, ethnicity, gender identity or sexual orientation.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).
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Performance Marketing Analyst employer: Holland and Barrett
Contact Detail:
Holland and Barrett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Analyst
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with performance marketing metrics like ROAS and CAC. This will give you an edge and demonstrate your expertise when chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by brushing up on SQL and data visualisation tools like Metabase. Be ready to discuss how you've used these skills to optimise campaigns and drive results in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team!
We think you need these skills to ace Performance Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Analyst role. Highlight your experience with SQL, digital marketing channels, and any relevant KPIs. We want to see how your skills match what we're looking for!
Showcase Your Analytical Skills: In your application, don’t forget to showcase your analytical skills. Mention specific projects where you’ve analysed campaign performance or built dashboards. We love seeing real examples of your work!
Be Clear and Concise: When writing your cover letter, keep it clear and concise. Explain why you're a great fit for the role and how you can contribute to our team. We appreciate straightforward communication!
Apply Through Our Website: Finally, make sure to apply through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Holland and Barrett
✨Know Your Numbers
As a Performance Marketing Analyst, you'll need to be comfortable with KPIs like ROAS, CAC, and CTR. Brush up on these metrics before your interview, and be ready to discuss how you've used them in past roles to drive campaign success.
✨Showcase Your SQL Skills
Since SQL proficiency is key for this role, prepare to demonstrate your ability to write clean and efficient queries. Consider bringing examples of past projects where you extracted and analysed large datasets, and be ready to explain your thought process.
✨Visualisation Matters
You'll be building dashboards in Metabase, so think about how you can showcase your visualisation skills. Bring examples of dashboards you've created in the past, and be prepared to discuss how they helped inform marketing decisions.
✨Collaboration is Key
This role involves working closely with various teams, so highlight your collaborative mindset. Prepare examples of how you've successfully partnered with others in previous roles to achieve common goals, especially in digital marketing or analytics.
