Associate Vice President, On Board Revenue
Associate Vice President, On Board Revenue

Associate Vice President, On Board Revenue

London Full-Time 54000 - 84000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the strategic direction of onboard revenue and enhance guest experiences.
  • Company: Join a leading cruise company focused on unforgettable holiday experiences.
  • Benefits: Enjoy hybrid work, generous leave, bonuses, and health perks.
  • Why this job: Be part of a dynamic team that values innovation and personal growth.
  • Qualifications: Strong commercial awareness and experience in retail and concession management required.
  • Other info: Apply early to secure your chance to make holiday dreams come true!

The predicted salary is between 54000 - 84000 £ per year.

On Board Revenue supports both P&O Cruises and Cunard ships to deliver our Retail, Spa, Photo and Art concessions as well as our Shore experiences, Casino, Internet and Guest celebrations. We’re a team inspired by new experiences and driven to bring the very best of them to our guests. From exhilarating destination exploration to wellness and immersive retail, we constantly evolve our products to provide an unforgettable experience for every guest.

If you're a business professional with a strategic mindset and a track record of overseeing a large department, let’s talk. We’re not just looking for qualifications on paper; we’re searching for someone who can bring fresh ideas and a new perspective to our team.

Role Overview

As Associate Vice President (AVP), Onboard Revenue (OBR), you’ll play a pivotal role in delivering the strategic OBR plan and annual financial targets, working extensively and collaboratively alongside colleagues in Brand, Product, Guest Experience, Digital, Sales & Marketing, Guest Insight and Finance to help set the strategic direction of our onboard revenue product and service proposition.

Key accountabilities:

  • Set the strategic direction and commercial plan of our onboard revenue product and service proposition.
  • Responsible for leading the design, development and delivery of the Concessions and Shore Experiences revenue streams and encompasses all sales channels, including the development of pre and post cruise revenue.
  • Ensure that external contract negotiations are competitive and fit for the future needs of the organisation, and that our providers are compliant with their contract terms and service level agreements.

Job Requirements

This role demands a blend of strategic vision & technical expertise. We’re looking for someone with:

  • Strong commercial awareness with an understanding of retail environments and concession management across a multi-site environment.
  • Evidence of improving business performance through analysis of business and customer data.
  • Experience of creating and delivering a commercial strategy through both B2C and B2B channels that deliver financial returns and improves guest experience.
  • Ability to negotiate commercial contracts.

This is a fundamentally commercial role and fostering an entrepreneurial spirit - actively looking for new revenue streams, being outward looking, bringing new cruise ideas in and creatively evolving existing partners is a key attribute.

About You:

Your ability to think strategically, drive results with integrity, and inspire your team is what sets you apart; you’re a visionary person who’s ready to make a significant impact. You should have a customer centric approach, influencing skills, and be able to effectively manage stakeholders. Strong commercial acumen and effective communication skills are essential.

Why Join Us?

Positioned within our internal structure from CUK15 (entry level) to CUK1 (Brand President), this role is classified as a CUK05, offered as a full-time position, on a permanent basis, with an offering of hybrid work including up to two days from home. We’re more than just a holiday company; we’re a community that values work-life balance, personal growth, and wellbeing.

As part of our team, you’ll enjoy:

  • Annual bonus.
  • Minimum 25 days leave, bank holiday allowance and holiday trading scheme.
  • Contributory Defined Contribution Pension scheme.
  • Company paid private medical and dental insurance and health assessment.
  • In-house Occupational Health help and access to digital GP.
  • Employee Discounted Cruising plus Friends and Family offers.
  • Extensive learning and development opportunities.
  • Employee-led networks.
  • Employee Assistance and Wellbeing programmes.
  • Recognition scheme with prizes and awards.
  • Life Assurance.
  • Parental and adoption leave.
  • Employee Shares Plan.
  • Electric Car and Cycle to Work schemes.
  • Onsite restaurant offering range of healthy cooked and grab and go meals.
  • Discounted retail and leisure via discounts portal.

Application Note: Due to the high volume of interest in our roles, we encourage early applications. This is your chance to contribute to a company that’s setting the standard for holiday experiences. Apply today to be part of our journey to create joy and memories for our customers—and for you. Don’t let this opportunity sail away. Join us in making holiday dreams come true while advancing your career to new horizons.

Recruitment Journey: For more information on your recruitment journey, please visit here.

Associate Vice President, On Board Revenue employer: Holland America Line Inc

As an employer, we pride ourselves on fostering a vibrant work culture that champions innovation and collaboration, making it an ideal environment for the Associate Vice President, On Board Revenue role. With a strong emphasis on employee growth, we offer extensive learning opportunities, a generous benefits package including a minimum of 25 days leave, and a commitment to work-life balance through hybrid working options. Join us in a location that not only enhances your career but also allows you to contribute to unforgettable guest experiences while enjoying perks like discounted cruising and wellness programmes.
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Contact Detail:

Holland America Line Inc Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Associate Vice President, On Board Revenue

✨Tip Number 1

Familiarise yourself with the cruise industry and the specific brands, P&O Cruises and Cunard. Understanding their unique offerings and customer demographics will help you tailor your approach and demonstrate your strategic vision during discussions.

✨Tip Number 2

Network with professionals in the cruise and hospitality sectors. Attend industry events or join relevant online forums to connect with individuals who can provide insights into the role and potentially refer you within their organisations.

✨Tip Number 3

Prepare to discuss your experience in driving revenue growth through innovative strategies. Be ready to share specific examples of how you've successfully managed multi-site retail environments and improved business performance.

✨Tip Number 4

Showcase your negotiation skills by preparing case studies of past contract negotiations. Highlight how you achieved competitive terms while ensuring compliance, as this will resonate well with the expectations for the Associate Vice President role.

We think you need these skills to ace Associate Vice President, On Board Revenue

Strategic Vision
Commercial Awareness
Retail Environment Knowledge
Concession Management
Business Performance Analysis
B2C and B2B Strategy Development
Financial Acumen
Contract Negotiation
Stakeholder Management
Influencing Skills
Customer-Centric Approach
Entrepreneurial Spirit
Creative Problem Solving
Effective Communication

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Associate Vice President, On Board Revenue position. Tailor your application to highlight how your experience aligns with their needs.

Highlight Relevant Experience: In your CV and cover letter, emphasise your strategic mindset and any previous experience in overseeing large departments. Provide specific examples of how you've improved business performance and developed commercial strategies.

Showcase Your Skills: Demonstrate your strong commercial awareness and ability to negotiate contracts. Use quantifiable achievements to illustrate your skills in driving results and enhancing guest experiences.

Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the role and the company. Mention your customer-centric approach and how you can bring fresh ideas to the team.

How to prepare for a job interview at Holland America Line Inc

✨Understand the Business Landscape

Familiarise yourself with the cruise industry and the specific revenue streams mentioned in the job description. Be prepared to discuss how your strategic vision can enhance onboard revenue and improve guest experiences.

✨Showcase Your Commercial Acumen

Highlight your experience in managing concessions and retail environments. Prepare examples of how you've successfully negotiated contracts or developed commercial strategies that led to increased revenue.

✨Demonstrate Stakeholder Management Skills

This role requires collaboration across various departments. Be ready to share instances where you've effectively managed stakeholders and influenced decisions to achieve business goals.

✨Bring Fresh Ideas to the Table

The company is looking for innovative thinkers. Think about new revenue streams or enhancements to existing services that could be implemented. Present these ideas during your interview to showcase your entrepreneurial spirit.

Associate Vice President, On Board Revenue
Holland America Line Inc
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  • Associate Vice President, On Board Revenue

    London
    Full-Time
    54000 - 84000 £ / year (est.)

    Application deadline: 2027-06-23

  • H

    Holland America Line Inc

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