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- Tasks: Lead our global social media strategy and create engaging content across platforms.
- Company: Join Holafly, a disruptive scale-up in the travel-tech industry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on brand awareness and community engagement in a fast-paced setting.
- Qualifications: 5+ years in social media and content leadership with a strategic mindset.
- Other info: Collaborate with creative teams and influencers to shape our brand narrative.
The predicted salary is between 48000 - 72000 ÂŁ per year.
Holafly Greater London, England, United Kingdom
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Holafly Greater London, England, United Kingdom
Join to apply for the Head of Social Media & Content role at Holafly
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We’re looking for a senior profile to lead our global social media and organic content strategy. This person will be responsible for scaling the brand’s digital presence, defining its tone and narrative across key platforms (Instagram, TikTok, LinkedIn, YouTube, Reddit, etc.), driving community growth, managing influencer marketing actions and campaigns, and coordinating the production of relevant content, from editorial campaigns to video formats and series.
This role reports directly to the Brand Director, and their work will directly contribute to Holafly’s brand awareness and reputation as a disruptive scale-up in the eSIM and travel-tech industries.
Key Responsibilities
- Design and execute the social media strategy aligned with brand and growth objectives.
- Lead the multi-channel editorial calendar and coordinate always-on and seasonal campaigns.
- Oversee content creation (text, image, video) in collaboration with the creative and production teams.
- Manage community managers, content creators, and external agencies.
- Plan and execute influencer marketing campaigns, identifying creators and managing end-to-end collaborations.
- Monitor KPIs related to growth, engagement, and awareness.
- Work closely with PR, Influencer, and Paid Media teams to amplify key messages.
- Identify trends, cultural opportunities, and emerging content formats.
Requirements
- 5+ years leading content and social media in consumer-facing brands.
- Experience managing creative and content teams.
- Deep knowledge of algorithms, formats, and best practices on IG, TikTok, YouTube, and LinkedIn.
- Strategic mindset and strong brand vision.
- Fluent English (required).
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Seniority level
- Seniority levelDirector
Employment type
- Employment typeTemporary
Job function
- Job functionMarketing, Public Relations, and Writing/Editing
- IndustriesTravel Arrangements
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Head of Social Media & Content employer: Holafly
Contact Detail:
Holafly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media & Content
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social media and content creation. Use platforms like Instagram or TikTok to showcase your creativity and understanding of trends—this is your chance to shine!
✨Tip Number 3
Prepare for interviews by researching Holafly’s brand voice and recent campaigns. Be ready to discuss how you can elevate their social media strategy and engage their audience. Tailor your responses to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Holafly team. Let’s get you that dream job!
We think you need these skills to ace Head of Social Media & Content
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and content creation shine through. We want to see that you’re not just looking for a job, but that you genuinely care about building a brand's digital presence.
Tailor Your Experience: Make sure to highlight your relevant experience in leading social media strategies and managing content teams. We love seeing how your past roles align with what we’re looking for, so don’t hold back on those achievements!
Be Creative: This is a creative role, so don’t be afraid to showcase your unique voice and style in your application. Whether it’s through your cover letter or CV, let us see your personality and how you can bring fresh ideas to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Holafly
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and best practices for Instagram, TikTok, LinkedIn, and YouTube. Research how these platforms work and be ready to discuss specific strategies you would implement to enhance Holafly's digital presence.
✨Showcase Your Creativity
Prepare a portfolio that highlights your previous work in social media and content creation. Include examples of successful campaigns you've led, especially those that drove community growth or engagement, as this will demonstrate your ability to manage and inspire creative teams.
✨Understand the Brand
Dive deep into Holafly’s brand values and mission. Be prepared to articulate how your vision aligns with theirs and how you can contribute to their reputation as a disruptive scale-up in the travel-tech industry. This shows you’re not just looking for any job, but you’re genuinely interested in their brand.
✨Prepare for KPI Discussions
Familiarise yourself with key performance indicators relevant to social media and content marketing. Be ready to discuss how you’ve monitored and improved these metrics in past roles, as this will highlight your strategic mindset and data-driven approach.
