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- Tasks: Lead our global social media and content strategy across platforms like Instagram and TikTok.
- Company: Holafly is a disruptive scale-up in the eSIM and travel-tech industries.
- Benefits: Enjoy flexible working options and a vibrant company culture.
- Why this job: Shape brand narratives and drive community growth in a dynamic environment.
- Qualifications: 5+ years in social media, with strong leadership and strategic skills required.
- Other info: This role reports directly to the Brand Director.
The predicted salary is between 60000 - 84000 £ per year.
Holafly Greater London, England, United Kingdom
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Holafly Greater London, England, United Kingdom
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We’re looking for a senior profile to lead our global social media and organic content strategy. This person will be responsible for scaling the brand’s digital presence, defining its tone and narrative across key platforms (Instagram, TikTok, LinkedIn, YouTube, Reddit, etc.), driving community growth, managing influencer marketing actions and campaigns, and coordinating the production of relevant content, from editorial campaigns to video formats and series.
This role reports directly to the Brand Director, and their work will directly contribute to Holafly’s brand awareness and reputation as a disruptive scale-up in the eSIM and travel-tech industries.
Key Responsibilities
- Design and execute the social media strategy aligned with brand and growth objectives.
- Lead the multi-channel editorial calendar and coordinate always-on and seasonal campaigns.
- Oversee content creation (text, image, video) in collaboration with the creative and production teams.
- Manage community managers, content creators, and external agencies.
- Plan and execute influencer marketing campaigns, identifying creators and managing end-to-end collaborations.
- Monitor KPIs related to growth, engagement, and awareness.
- Work closely with PR, Influencer, and Paid Media teams to amplify key messages.
- Identify trends, cultural opportunities, and emerging content formats.
Requirements
- 5+ years leading content and social media in consumer-facing brands.
- Experience managing creative and content teams.
- Deep knowledge of algorithms, formats, and best practices on IG, TikTok, YouTube, and LinkedIn.
- Strategic mindset and strong brand vision.
- Fluent English (required).
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Seniority level
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Seniority level
Director
Employment type
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Employment type
Temporary
Job function
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Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Travel Arrangements
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Head of Social Media & Content employer: Holafly
Contact Detail:
Holafly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media & Content
✨Tip Number 1
Familiarise yourself with Holafly's brand voice and current social media presence. Engage with their content on platforms like Instagram and TikTok to understand their style and audience. This will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your knowledge of the latest trends in social media and content marketing. Prepare examples of successful campaigns you've led, particularly those that align with Holafly's focus on travel-tech and eSIMs.
✨Tip Number 3
Network with professionals in the travel and tech industries. Attend relevant events or webinars where you can meet people who might have insights into Holafly's culture and expectations for this role.
✨Tip Number 4
Prepare to discuss how you would approach influencer marketing for Holafly. Think about potential partnerships and how you would measure the success of these collaborations to demonstrate your strategic mindset.
We think you need these skills to ace Head of Social Media & Content
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media and content strategy. Focus on your achievements in community growth, influencer marketing, and content creation, as these are key responsibilities for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and how your strategic mindset aligns with Holafly's brand vision. Mention specific platforms you have experience with and how you've successfully driven engagement and awareness in previous roles.
Showcase Your Knowledge: Demonstrate your understanding of current trends and best practices in social media. You could include examples of successful campaigns you've led or innovative content formats you've implemented to engage audiences.
Highlight Leadership Experience: Since this is a senior position, emphasise your experience managing teams and collaborating with creative professionals. Provide examples of how you've led projects and coordinated efforts across different departments to achieve brand objectives.
How to prepare for a job interview at Holafly
✨Showcase Your Strategic Mindset
As a Head of Social Media & Content, it's crucial to demonstrate your strategic thinking. Prepare examples of how you've successfully designed and executed social media strategies in the past, aligning them with brand objectives. Be ready to discuss specific campaigns and their outcomes.
✨Know the Platforms Inside Out
Familiarise yourself with the latest trends, algorithms, and best practices for Instagram, TikTok, YouTube, and LinkedIn. During the interview, share insights on how you would leverage these platforms to enhance Holafly's digital presence and community engagement.
✨Highlight Your Leadership Experience
This role involves managing teams and collaborating with various stakeholders. Be prepared to discuss your experience in leading creative and content teams, as well as how you've successfully managed influencer marketing campaigns. Use specific examples to illustrate your leadership style.
✨Demonstrate Your Understanding of KPIs
Understanding key performance indicators is essential for this position. Be ready to talk about the KPIs you've monitored in previous roles related to growth, engagement, and brand awareness. Discuss how you used data to inform your strategies and improve results.