At a Glance
- Tasks: Coordinate HOKA's social media and create engaging brand experiences across various platforms.
- Company: Join Deckers Brands, a leader in lifestyle footwear with a commitment to sustainability.
- Benefits: Enjoy 27 days of holiday, health benefits, and career development support.
- Other info: Opportunity to grow within a diverse and collaborative environment.
- Why this job: Be part of a dynamic team that values creativity and inclusivity while making an impact.
- Qualifications: Experience in brand marketing and social media management is a plus.
The predicted salary is between 35000 - 45000 £ per year.
At Deckers Brands we don’t just create shoes, we create lifestyles. We are about opportunity—opportunity to create, to grow and to have an impact. We want all our people to succeed, reach their full potential and positively impact the world through community involvement, sustainable business practices and socially responsible operations. Our 3,000‑strong global team works across brands such as UGG, HOKA, Teva and Koolabura by UGG and we are committed to helping our people thrive.
We offer a generous employee benefits package, health, wellness, and career development support.
The Role
As the Brand Marketing Specialist for HOKA, you will support the delivery of brand‑consistent content and consumer experiences across owned platforms, including Social Media, CRM, HOKA.com, Retail and Membership. You will bring the HOKA brand to life across the consumer ecosystem while driving engagement through partner activations, events, paid social and other acquisition channels.
Your work will focus on coordinating social media content and community management across Europe, ensuring every touchpoint is on‑brand, high quality and aligned with the long‑term brand strategy. You will support the execution and localisation of brand campaigns and content, refine activations based on performance insights, and help strengthen brand affinity through membership, digital experiences and consumer engagement initiatives.
Your Impact
- Own the coordination of HOKA Europe’s social media channels, supporting content roll‑out, community management and brand consistency across the region.
- Develop compelling and consistent brand experiences across social, CRM, HOKA.com, retail, membership and partner channels.
- Collaborate with creative, brand, retail, events, DTC, performance marketing and country teams to deliver integrated consumer experiences.
- Ensure all content, creative assets and communications align with established brand guidelines, content standards and consumer‑first principles.
- Care for the customer journey by supporting personalised, localised and relevant brand experiences across Europe.
- Support membership initiatives, HOKA.com content development, campaign activation, reporting and insight‑led optimisation activities.
- Lead day‑to‑day stakeholder coordination across agencies, freelancers and cross‑functional teams to ensure excellent execution and brand expression.
COME AS YOU ARE
We believe a diverse, inclusive culture drives creativity and success. We strive to create a workplace that values all people, embraces differences, and empowers everyone to bring their authentic selves to work.
Who You Are
- You are a highly organised, detail‑oriented marketer who can manage multiple projects.
- You’re comfortable coordinating across agencies, freelancers and cross‑functional teams.
- You understand social media, content marketing, and community management.
- You are proactive, collaborative and eager to learn and grow within a regional brand team.
- You have a keen eye for detail, strong creative instincts and an interest in sport, running and culture.
We Would Love To Hear From People With
- Experience in brand marketing, social media, content marketing or related consumer‑facing roles.
- Hands‑on experience with organic social media management, content production and UGC workflows is a plus.
- Experience coordinating with agencies, freelancers and cross‑functional stakeholders.
- Experience in copywriting, proofreading and content review skills is a plus.
What We Will Give You
27 days of holidays plus
Brand Marketing Specialist - HOKA in London employer: Hoka
At HOKA, we pride ourselves on being an exceptional employer that values diversity and fosters a passionate work environment. Located in the vibrant Cheshire Oaks Outlet, our team enjoys a supportive culture that encourages personal and professional growth, alongside competitive benefits and opportunities to engage with the community. Join us to elevate your career while making a meaningful impact on customer experiences in the world of running.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Specialist - HOKA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hoka and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hoka are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hoka on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hoka. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Specialist - HOKA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hoka. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hoka:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hoka’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hoka
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hoka will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hoka, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
