At a Glance
- Tasks: Lead and inspire marketing teams across EMEA to create impactful, consumer-focused strategies.
- Company: Join Deckers Brands, a diverse and inclusive company that values authenticity.
- Benefits: Enjoy competitive pay, generous holidays, discounts, and opportunities for growth.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Make a real impact in a dynamic environment while shaping future marketing leaders.
- Qualifications: Proven experience in leading marketing teams and developing innovative brand strategies.
The predicted salary is between 80000 - 100000 £ per year.
Director, Regional Marketing HOKA
At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
COME AS YOU ARE
We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people-in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.
The Role
As the Regional Marketing Director, you will lead and inspire country marketing teams across the EMEA region to deliver locally relevant, consumer-centric marketing plans aligned with Global and EMEA strategies. You will own the regional marketing flywheel, integrating brand, community, retail, wholesale and activation strategies to drive sustainable growth, brand impact and commercial success. As a senior leader, leading 5 local HUBS within EMEA region, you will play a pivotal role in developing high-performing teams, shaping future marketing leaders, and translating global strategy into actionable local market execution across one of the world's most dynamic regions.
Your Impact
- Lead, inspire and develop country marketing teams across EMEA, creating a culture of collaboration, accountability, inclusion and high performance while ensuring alignment between Global, EMEA and local strategies.
- Translate global and regional business objectives into clear regional priorities and frameworks, leading the development and review of country marketing plans to ensure strategic consistency and executional excellence.
- Inspire and provoke new approaches and forward thinking among brand initiatives by sharing innovative external practices and connections.
- Own the regional marketing flywheel, integrating brand campaigns, community engagement, retail, wholesale and partner activations while driving key city strategies and elevating community-led marketing initiatives across EMEA.
- Lead retail, wholesale and key account marketing strategy, ensuring premium consumer-centric activations, fostering authentic brand connections and delivering impactful retail and field experience programmes.
- Establish KPI frameworks, leverage consumer and commercial insights, and drive continuous improvement by sharing best practices and optimising regional marketing performance
We celebrate diversity of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Who You Are
- Demonstrate Authenticity - You align actions with values, build trust through consistency and integrity, and confidently address issues that do not align with Deckers' culture and expectations.
- Champion Diverse, Effective Teams - You build and develop diverse, high-performing teams, create an environment where people feel valued, and actively coach and develop talent.
- Drive Strategy - You take a long-term business perspective, create strategies that leverage market opportunities and emerging trends, and lead change successfully across people, processes and technology.
- Cultivate Innovation - You use consumer insights to identify opportunities, champion new ways of working and encourage fresh thinking that drives brand growth and business impact.
- Deliver Results & Build Connection - You create accountability for meaningful business outcomes, communicate with impact across all levels, enable cross-functional collaboration and balance the needs of multiple stakeholder groups.
We Would Love to Hear from People With
- Proven success leading and developing senior marketing teams across multiple countries and cultures.
- Strong expertise in brand marketing, integrated campaigns, go-to-market planning and operating within Global-Regional-Local business structures.
- Experience within consumer, lifestyle, sports, fashion or premium brands is highly desirable.
- Exceptional leadership, stakeholder management and communication skills, with the ability to influence and collaborate across diverse markets and functions.
- Strong commercial acumen, KPI management capability and experience translating strategy into measurable execution.
- A passion for brand-building, sport, consumer culture and innovative marketing, combined with a digital-first mindset and willingness to challenge convention.
What We Will Give You
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Generous Holidays + Bank Holidays & some time away from work - on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
- Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme.
- Hybrid & Flexible Working Environment.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
Hoka Director, Regional Marketing HOKA employer: Hoka
At HOKA, we pride ourselves on being an exceptional employer that values diversity and fosters a passionate work environment. Located in the vibrant Cheshire Oaks Outlet, our team enjoys a supportive culture that encourages personal and professional growth, alongside competitive benefits and opportunities to engage with the community. Join us to elevate your career while making a meaningful impact on customer experiences in the world of running.
StudySmarter Expert Advice🤫
We think this is how you could land Hoka Director, Regional Marketing HOKA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hoka and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hoka are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hoka on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hoka. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Hoka Director, Regional Marketing HOKA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hoka. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hoka:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hoka’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hoka
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hoka will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hoka, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
