At a Glance
- Tasks: Lead client relationships and drive business growth through innovative strategies.
- Company: Join WPP Production, a global leader in content production and marketing solutions.
- Benefits: Enjoy a hybrid working model, competitive salary, and opportunities for professional development.
- Other info: Be part of a diverse team that values creativity, inclusion, and sustainability.
- Why this job: Shape the future of content production and make a real impact on global brands.
- Qualifications: Experience in client services with a passion for strategic growth and collaboration.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
A hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week.
What does a Business Director do at WPP Production?
By understanding WPP Production's full breadth of services, our Business Directors bring smart solutions to clients, helping them transition and transform their business. You are a hunter and team builder who drives client business, as well as grows WPP Production's opportunities and revenue. You are a driver of growth, who identifies new business opportunities and manages new business pitches to grow your portfolio of business. A storyteller who can drive and lead business with the ability to write and present decks with flare and precision. An exceptional leader of clients, complex teams and individuals, you epitomise our brand values, are passionate about the business and inspire others to continually push to be better. You partner with the Global Client MD (GCMD) and Global Client Lead (GCL) as well as the wider team helping to deliver the right strategic messaging and expectations for delivery excellence.
Key areas of responsibility
- Growth and account planning
- Support GCMD and GCL in driving agency revenue growth across new business
- Drive organic strategic business growth through strong relationships, a solid knowledge of your clients' business, strategic direction and competitive landscape
- Focus on cross selling our capabilities and services to extend our offering to clients
- Partner with the Commercial Team and Client Operations Director to formulate plans to manage and leverage opportunities to drive client business and partnership
- Drive and maintain a client business development plan, comms and contact strategy (per client) and identify specific opportunities and actions
- Play a key role in new business pitches
- Relationship management
- Build client relationships based on plan agreed with GCMD/ GCL
- Seen as a trusted advisor on WPP Production's capabilities and provides guidance and counsel to clients to help them achieve their business objectives by developing the right production strategy
- Responsible for day-to-day management of overall client engagement and relationship health
- Monitor client satisfaction metrics and associated performance measures.
- Briefing GCMD/GCL and agreeing a quarterly plan
- Working closely with the GCL to understand contractual obligations and commercial arrangement and how these impact our ways of working as well as profitability
- Provide strategic insights to clients on a monthly/quarterly basis
- Partner with Client Director and/or Client Operations Director to drive account governance including Quarterly and Annual Business reviews and ensure flawless delivery
- Collaboration
- Work with GCMD/GCL and Client Operations Director to understand who the right capability experts are to bring in to unlock opportunities for growth
- Partner with Client Delivery to develop and maintain high levels of team effectiveness and satisfaction
- Maintain high level of trust and respect among department heads in Creative, Production, Operations, Technology, Finance and SMEs
- Partner with Client Delivery to navigate when there are conflicting priorities
- Work with Global ExCo and WPP Production Marketing Team to tell the story of WPP Production by delivering compelling case studies and content sound bites
- Leadership
- Create a culture of fresh-thinking, collaboration, respect, equality, diversity and inclusion, with a focus on learning, development and growth
- Contribute to WPP Production's culture by exhibiting ownership, professionalism, passion and leading by example
- Regardless of reporting lines and disciplines inspires the wider portfolio team to deliver their best
- Empower the team to take ownership and find solutions, supporting them by removing any barriers to success
- In partnership with GCMD and GCL, hire and retain the best talent
- Understand how data and the use of data can change how we approach content creation and elevate the types of conversations and recommendations we have with clients
- Have an active interest in sustainability and help drive change within WPP Production to think and act more sustainably
- Financials
- Support GCMD/GCL with P&Ls, budgets and forecasting
- Ultimately responsible for monthly financial management and agreed contribution margins
- Partner with the Client Delivery, Finance and Commercial Teams to review revenue and plan against regular revenue analyses provided by the finance team to achieve monthly commitments
- Knowledge of profit levers and use them to drive profitability across your account portfolio
Requirements:
- Experience in a Client Services industry, working in a marketing, integrated campaigns/digital agency and/or consultancy environment.
- Demonstrated ability to grow revenue through strategic and organic growth and new business with a motivation to meet specific financial targets.
- Strong business and financial acumen.
- Ability to build partnerships across disciplines, networks and teams.
- Also training Sr ADs and ADs to develop these skills.
- Authentically passionate about great work, teams and business.
At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Data
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Business Director (PR) in London employer: Hogarth Worldwide
At WPP Production, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. With a hybrid working model, employees enjoy the flexibility to balance their professional and personal lives while contributing to cutting-edge projects in a dynamic environment. Our commitment to employee growth is evident through diverse career opportunities and a focus on inclusivity, ensuring that every team member can thrive and make a meaningful impact in the global content production landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Business Director (PR) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hogarth Worldwide and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hogarth Worldwide are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hogarth Worldwide on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hogarth Worldwide. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Business Director (PR) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hogarth Worldwide. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hogarth Worldwide:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hogarth Worldwide’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hogarth Worldwide
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hogarth Worldwide will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hogarth Worldwide, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
