Senior Manager, MarTech & Content Operations

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivalled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.

Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

The Kitchen is a Kraft Heinz in-house agency. The aim of our social first creative and content agency is to ‘bring creativity at the speed to culture’. Our team does this by aiming to build the most talked about food brand on social, create relevant, innovative & reactive advertising by using craft, best practice AND best in class digital content. We already produce 20K assets per year through 10 in-market branches, and are looking to evolve the efficiency and effectiveness of our activities.

The Senior Manager, MarTech & Content Operations is responsible for helping the Kitchen deliver great content to more people. They do this in collaboration with end users, IT partners and our procurement team. They set the technology and production strategy for our in-house agency, delivering on that strategy against three key areas:

• Martech – buying and integrating the tech and tools our agency needs to deliver creative from idea to execution
• Analytics – dashboards and digital reporting for the performance of the agency’s content online
• Generative AI – keeping the agency on top of this and other disruptive trends in content production

This role reports to the Marketing Excellence and Transformation Lead at the Kitchen & The Business Director internally at Hogarth.

Key Responsibilities:

• Partner with IT to manage the investment and business case delivery
• Work collaboratively with IT and procurement to integrate seamlessly the current stack, keep it up-to-date and scout for new vendor solutions
• Partner with IT to ensure seamless launch of martech tools + their integration into the broader stack
• Oversee the utilisation and integration of marketing technology tools, including but not limited to Monday.com, Adobe (Frame.io, Firefly, Express), Shutterstock, Artlist, Monotype, Sprout Social, Google Cloud, Talkwalker
• Act as a business analyst to map business needs (KPIs) with development of client capabilities, both through services and implementation projects of martech tools
• Own and realise our strategy for leveraging operational metrics, analytics tools & reporting to drive the agency’s decision making
• Define, develop & maintain our content production technology stack (i.e. tools for tracking & analysis) - optimising for clarity, usability, performance, security, efficiency & scalability
• Facilitate tool provider training sessions for agency teams
• Develop and own the Martech and technology strategy for the Kitchen agency
• Design an evolutionary roadmap to improve martech capabilities with agency improvement objectives
• Collaborate closely with local creative, design, production and social teams, scope and design generative solutions to disrupt our content creation solutions (both building in-house, and with external vendors)
• Work collaboratively with local users and technology owners to identify gaps and under-performing tools to refine and expand the martech stack
• Set a clear vision for piloting generative AI tools to disrupt our production processes
• Build a new measurement plan, KPIs, and success measures for the Kitchen’s content production operations

Leadership:

• Own the technology agenda for the Kitchen
• Develop and expand the production operations & headcount reporting tool suite to track operational KPIs & create reporting for business leadership
• Build relationships with other technology stakeholders in the business, across IT, local markets, and other digital teams
• Collaborate with the content team to improve in-app content creation quality and increase target content production, including leveraging AI for content production
• Contribute to KH Team & Kitchen culture by exhibiting ownership, professionalism, passion and leading by example
• Take ownership, find solutions and flag any barriers to success to Kitchen WHQ Team and Kitchen Leads in markets
• Create a culture of fresh-thinking, collaboration, respect and inclusivity

Requirements:

• Previous experience within MarTech/Adtech business development, digital advertising, digital analytics, or technology consultancy (5 years+)
• Experience delivering digital transformation projects and collaborating closely with IT teams
• Demonstrable interest in and knowledge of emerging digital and social first content production trends (e.g. AI-enhancements)
• Strong cross-capability and cross-function collaboration and communication skills
• Commercially focused with a passion for delivering and exceeding results
• Experience of driving change and governance through cross-functional teams
• Demonstrated experience of successfully working within a virtual team environment
• Ability to effectively manage multiple projects and relationships cross-functionally
• Experience with complex decision and planning processes
• Ability to conduct presentations comfortably to large groups
• Demonstrated experience working with Senior and Executive management.

Inclusion and Impact:

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.