Marketing and Business Development Manager (Pensions and Corporate) – Corporate & Finance

We have a well-established global Marketing and Business Development (M&BD) team, which supports the firm on a wide range of business development, marketing and client relationship management activities. The team is divided into several key areas: including practice M&BD, clients and sectors, pitches and pursuits, which manage strategic global and regional pitches; corporate communications, which comprises public relations, brand, design, events, and digital; and campaigns and projects.

Working Hours: 35 hours per week, 9:30am to 5:30pm but additional hours may be required. We are happy to consider agile and flexible working patterns. Our approach to hybrid working allows for up to 40% of time working from home and 60% working in the office.

Role Overview: The Marketing and Business Development Manager will work closely with the Head of C&F M&BD EMEA and the UK Pensions and Corporate transactional partners to manage the delivery of projects and goals identified in both the Pensions group business plan and wider Corporate transactional business plans, including M&A. They will play a critical role in supporting client development and profile raising initiatives in the UK and international markets to ensure we:

• Deliver on the objectives laid out in the Pensions business plan and Corporate transactional business plans, including M&A.
• Maximise our opportunities to grow our revenues from existing and prospective clients across the practices.
• Raise the firm’s profile and position within our key markets and leverage and coordinate our people, knowledge and resources in an effective and efficient manner.

Key Responsibilities: Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location or services. All members of the firm participate in our Responsible Business program.

• M&BD Strategy and Budget: Working closely with the Practice Area leaders, other senior partners and the Head of M&BD – Corporate & Finance - EMEA to support both the London and global M&BD plans and budgets. Working closely with the UK Pensions partners to help shape and support the delivery of the Pensions business plan and budget.
• Client Targeting and Development: Supporting the Corporate & Finance Practice Group's global Client Listening Programme and embedding this into the Pensions and Corporate practices. Contributing to specific client opportunities to broaden existing relationships and drive the development of new relationships. Advising on new business opportunities, providing support on the development of our proposition, approach, team, and supporting materials. Encouraging full and effective use of the firm’s CRM and experience management databases.
• Pitching: Creating strategies for, and managing responses to, RFPs, customised pitches, and business development presentations across the Pensions and Corporate transactional practices. This will also involve working with the Global Pitch Team and other Practice and Sector M&BD team members, providing relevant practice input to other pitches and credentials where relevant. Working with the global Corporate & Finance team to develop strong standard credentials and bespoke materials to support on Pensions and Corporate group outreach. Preparing pitch teams for presentations and carrying out post-pitch reviews. Ensuring there is a structured approach in place for maintaining up-to-date M&BD information and knowledge, such as credentials and pitches, and for sharing best practices across the group.
• Marketing Campaigns and Profile Raising: Working closely with the wider C&F M&BD team on the delivery of global marketing programs, campaigns, thought leadership and social media efforts to raise the profile of our Pensions and Corporate transactional practices in the UK and International markets where relevant. Contributing to the Pensions and Corporate transactional deal and experience capture and reporting processes. Working with the central PR team to leverage our thought leadership, sponsorships, and targeted events programs, including our approach to directories and awards. Ensuring relevant UK directory submissions are completed to the highest standard and contributing to this high standard in European and global submissions. Managing London-based events for the Pensions and Corporate transactional practices, including but not limited to concept development, mailing list creation, event promotion, development of invitations and other client communications.
• Internal Communication and Knowledge Sharing: Working with the practice leaders to ensure that there is an efficient framework for internal reporting and communication of M&BD activities and successes, including the provision of information for wider management reporting. Ensuring best practice and maintenance of credentials databases (including in relation to new systems and processes), acting as a point of contact for lawyer queries. Liaising with other Marketing & Business Development managers, the Knowledge team and the PR team to ensure communication of best practice in areas such as pitches, business generation, thought leadership and client care. Managing the development and production of internal client newsletters.
• Wider BD Projects: Contributing to wider Corporate & Finance Practice Group and M&BD projects as required, in conjunction with the Head of C&F M&BD EMEA / Global M&A M&BD lead in London and the broader M&BD team.

Skills & Experience: Strong relevant experience, preferably including time in an M&BD role in the legal sector, with previous exposure to pensions and/or corporate transactional work. Able to think strategically and commercially. Excellent operational and project management skills. Experience of, and comfortable in, a partnership or equivalent professional services environment. A broad base of experience across the marketing mix, but with a strong background in client relationship management, pitches and targeting. A relevant post-graduate management or marketing qualification such as an MBA, CIM or equivalent would be advantageous.

General Attributes: Excellent interpersonal and (internal and external) client-facing skills. Strong written and verbal communication skills with an excellent eye for detail. A team player, but able to act autonomously with minimal guidance. Strong influencing and persuasion skills both in writing and orally. Commercial and strategic in outlook. Strong project management skills. Pragmatic, robust, diplomatic and resourceful, with the ability to adapt quickly to different situations and personalities. Able to think broadly and demonstrate a high level of initiative. Highly motivated and enthusiastic self-starter with a can-do attitude.

Equal Opportunities Employment & Agile Working Statement: It is the policy of Hogan Lovells to provide equal opportunities for all employees in relation to recruitment, training and promotion. Decisions in these areas will be made only by reference to the requirements of the job and shall not be influenced by any consideration of racial or ethnic origin, religion, sex, gender and gender identity, age, sexual orientation, marital and civil partnership status, pregnancy or disability. Our goal is to embed flexibility across our business by giving everyone the opportunity to work in an agile way, whether as a regular pattern or on an ad hoc basis, and we will be happy to discuss this further.