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- Tasks: Build relationships and sell iconic performance cars with honesty and expertise.
- Company: Heritage dealership in Henley-on-Thames, focused on growth and customer care.
- Benefits: Competitive salary plus commission, strong support, and exciting sales opportunities.
- Other info: Diverse team culture with a focus on integrity and long-term progression.
- Why this job: Join a dynamic team and sell thrilling cars while building lasting customer relationships.
- Qualifications: Confident communicator, tech-savvy, and passionate about performance cars.
The predicted salary is between 30000 - 40000 £ per year.
Join a dealership with heritage, and help shape its future. For generations, we’ve been trusted in Henley-on-Thames and beyond to deliver expertise, integrity, and genuine customer care. Now, as we enter an exciting growth phase, we’re looking for a Sales Executive – Performance & Prestige Cars to help us double our sales volume and profit, predominantly focusing on three iconic enthusiast brands: Lotus, Mercedes AMG, and Toyota GR.
This isn’t an old-fashioned car sales role. Our customers value honesty, expertise, and long-term relationships — and we’re looking for someone who shares those values. With an established local customer base, £1M of stock investment, a strong commission sales programme, and a comprehensive marketing plan behind you, you’ll have all the tools to succeed.
What you’ll do
- Build relationships with existing and new customers, acting as a trusted advisor rather than a hard seller.
- Use modern sales tools, digital channels, and social media to reach and engage customers.
- Showcase and sell a carefully selected range of performance and prestige cars.
- Guide customers through the sales process with honesty, transparency, and professionalism.
- Contribute ideas and energy to our ambitious growth plan.
What we’re looking for
- A confident, personable communicator — able to build trust quickly.
- Tech-savvy and comfortable using digital tools to connect with customers.
- Enthusiastic about performance cars (professional motor trade experience not essential).
- Self-motivated, well-mannered, and committed to delivering genuine customer care.
- A team player who values integrity, honesty, and progression.
What we offer
- Competitive basic salary + commission.
- The chance to sell some of the most exciting performance cars in the market.
- Access to a loyal, established customer base in Henley and the surrounding area.
- Strong backing: experienced management, marketing support, and sales administration team.
- A values-driven culture built on honesty, teamwork, and long-term progression.
How to apply
Send us your CV and a short note about why you’d be a great fit for this role. No prior motor trade experience? No problem — if you’re driven, personable, and ready to grow with us, we’d love to hear from you. We welcome applicants from all backgrounds and are committed to building a diverse, forward-looking team.
Sales Executive in Reading employer: Hofmann's of Henley
Contact Detail:
Hofmann's of Henley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Executive in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend local events, join online forums, or even pop into the dealership to chat with current staff. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for performance cars! When you get the chance to meet potential employers, let your enthusiasm shine through. Share your knowledge about brands like Lotus, Mercedes AMG, and Toyota GR — it’ll show you’re not just another candidate, but someone who genuinely cares.
✨Tip Number 3
Leverage social media to your advantage! Follow the dealership and engage with their posts. Share your own content related to performance cars. This not only showcases your interest but also puts you on their radar as a proactive candidate.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and ready to contribute to our growth plan.
We think you need these skills to ace Sales Executive in Reading
Some tips for your application 🫡
Craft Your CV with Care: Make sure your CV is tailored to the Sales Executive role. Highlight any experience that showcases your ability to build relationships and communicate effectively. Remember, we want to see your personality shine through!
Write a Personal Note: In your short note, tell us why you’re excited about this role and how your values align with ours. Be genuine and let us know what makes you a great fit for our team — we love hearing personal stories!
Show Off Your Tech Savvy: Since we’re all about using modern sales tools and digital channels, mention any relevant tech skills or experiences you have. Whether it’s social media or CRM systems, we want to know how you can connect with customers in today’s digital world.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team right from the start!
How to prepare for a job interview at Hofmann's of Henley
✨Know Your Cars
Brush up on the performance and prestige cars you'll be selling, especially brands like Lotus, Mercedes AMG, and Toyota GR. Being able to discuss their features and benefits confidently will show your passion and expertise, which is key in building trust with customers.
✨Showcase Your People Skills
Since this role is all about building relationships, practice your communication skills. Think of examples from your past where you've successfully built rapport or resolved conflicts. This will help you demonstrate that you're a personable communicator who values honesty and integrity.
✨Familiarise Yourself with Digital Tools
As a tech-savvy candidate, make sure you’re comfortable discussing modern sales tools and digital channels. Be ready to share how you’ve used social media or other digital platforms to engage customers in previous roles or even in personal projects.
✨Bring Ideas to the Table
The dealership is looking for someone who can contribute to their ambitious growth plan. Prepare some ideas on how you could help double their sales volume. This shows initiative and aligns with their values of teamwork and progression.