Prestige vehicle Sales Executive in Reading

Sales Executive – Performance & Prestige Cars

Henley-on-Thames | Competitive salary + commission

Join a dealership with heritage, and help shape its future.

For generations, we’ve been trusted in Henley-on-Thames and beyond to deliver expertise, integrity, and genuine customer care. Now, as we enter an exciting growth phase, we’re looking for a Sales Executive – Performance & Prestige Cars to help us double our sales volume and profit, predominantly focusing on three iconic enthusiast brands: Lotus, Mercedes AMG, and Toyota GR.

This isn’t an old-fashioned car sales role. Our customers value honesty, expertise, and long-term relationships — and we’re looking for someone who shares those values.

With an established local customer base, £1M of stock investment, a strong commission sales programme, and a comprehensive marketing plan behind you, you’ll have all the tools to succeed.

What you’ll do

· Build relationships with existing and new customers, acting as a trusted advisor rather than a hard seller.

· Use modern sales tools, digital channels, and social media to reach and engage customers.

· Showcase and sell a carefully selected range of performance and prestige cars.

· Guide customers through the sales process with honesty, transparency, and professionalism.

· Contribute ideas and energy to our ambitious growth plan.

· What we’re looking for

· A confident, personable communicator — able to build trust quickly.

· Tech-savvy and comfortable using digital tools to connect with customers.

· Enthusiastic about performance cars (professional motor trade experience not essential).

· Self-motivated, well-mannered, and committed to delivering genuine customer care.

· A team player who values integrity, honesty, and progression.

What we offer

· Competitive basic salary + commission.

· The chance to sell some of the most exciting performance cars in the market.

· Access to a loyal, established customer base in Henley and the surrounding area.

· Strong backing: experienced management, marketing support, and sales administration team.

· A values-driven culture built on honesty, teamwork, and long-term progression.

How to apply

Send us your CV and a short note about why you’d be a great fit for this role. No prior motor trade experience? No problem — if you’re driven, personable, and ready to grow with us, we’d love to hear from you.

• We welcome applicants from all backgrounds and are committed to building a diverse, forward-looking team.