Director of Sales Training in Reading

Director of Sales Training in Reading

Reading Full-Time 30000 - 40000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Showcase and sell performance and prestige cars while guiding customers with honesty.
  • Company: Heritage dealership in Henley-on-Thames with a focus on integrity and customer care.
  • Benefits: Competitive salary, commission structure, and strong management support.
  • Other info: Values-driven culture promoting diversity and teamwork.
  • Why this job: Join a growing team and sell exciting cars while building long-term customer relationships.
  • Qualifications: Enthusiasm for performance cars; no prior motor trade experience required.

The predicted salary is between 30000 - 40000 £ per year.

Join a dealership with heritage, and help shape its future. For generations, we’ve been trusted in Henley-on-Thames and beyond to deliver expertise, integrity, and genuine customer care. Now, as we enter an exciting growth phase, we’re looking for a Sales Executive – Performance & Prestige Cars to help us double our sales volume and profit, predominantly focusing on three iconic enthusiast brands.

This isn’t an old-fashioned car sales role. Our customers value honesty, expertise, and long-term relationships — and we’re looking for someone who shares those values.

With an established local customer base, £1M of stock investment, a strong commission sales programme, and a comprehensive marketing plan behind you, you’ll have all the tools to succeed.

  • Showcase and sell a carefully selected range of performance and prestige cars.
  • Guide customers through the sales process with honesty, transparency, and professionalism.
  • Tech-savvy and comfortable using digital tools to connect with customers.
  • Enthusiastic about performance cars (professional motor trade experience not essential).
  • Competitive basic salary + commission.
  • The chance to sell some of the most exciting performance cars in the market.
  • Strong backing: experienced management, marketing support, and sales administration team.
  • A values-driven culture built on honesty, teamwork, and long-term progression.

No prior motor trade experience? We welcome applicants from all backgrounds and are committed to building a diverse, forward-looking team.

Director of Sales Training in Reading employer: Hofmann's of Henley

Join a dealership with a rich heritage in Henley-on-Thames, where we prioritise honesty, teamwork, and long-term progression. As a Sales Executive for Performance & Prestige Cars, you'll benefit from a competitive salary, strong commission structure, and comprehensive support from experienced management and marketing teams. We foster a values-driven culture that encourages personal growth and welcomes diverse backgrounds, making it an excellent place for those looking to thrive in a dynamic sales environment.
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Contact Detail:

Hofmann's of Henley Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director of Sales Training in Reading

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. The more people you know, the better your chances of landing that dream job.

✨Tip Number 2

Showcase your passion for performance cars! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your knowledge and experiences, even if they’re not from the motor trade. It’s all about making that personal connection.

✨Tip Number 3

Be tech-savvy! Familiarise yourself with modern sales tools and digital channels. Employers love candidates who can engage customers online. Brush up on your social media skills and think about how you can use them to reach out to potential clients.

✨Tip Number 4

Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your skills. Plus, it shows you’re genuinely interested in joining our team. Don’t miss out on the chance to be part of something exciting!

We think you need these skills to ace Director of Sales Training in Reading

Sales Skills
Customer Relationship Management
Digital Marketing
Social Media Engagement
Honesty and Integrity
Professionalism
Tech-Savvy
Performance Car Knowledge
Teamwork
Communication Skills
Adaptability
Customer Care
Sales Process Guidance

Some tips for your application 🫡

Show Your Passion: When writing your application, let your enthusiasm for performance cars shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and the products we offer.

Be Honest and Transparent: Just like we value honesty with our customers, we appreciate it in your application too. Don’t be afraid to share your unique experiences and how they’ve shaped your approach to sales and customer relationships.

Highlight Your Tech Savviness: In today’s digital world, being tech-savvy is a must! Make sure to mention any modern sales tools or digital channels you’ve used in the past. We’re keen to know how you can leverage these to engage with our customers.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!

How to prepare for a job interview at Hofmann's of Henley

✨Know Your Cars

Make sure you brush up on the performance and prestige cars that the dealership offers. Familiarise yourself with their features, benefits, and what makes them stand out. This knowledge will not only impress your interviewers but also show your genuine enthusiasm for the role.

✨Emphasise Honesty and Integrity

Since the company values honesty and long-term relationships, be prepared to discuss how you've demonstrated these qualities in past roles. Share specific examples where you've built trust with customers or colleagues, as this aligns perfectly with their culture.

✨Showcase Your Tech Savviness

The role requires using modern sales tools and digital channels. Be ready to talk about your experience with social media and any digital marketing tools you've used. If you have examples of how you've successfully engaged customers online, make sure to highlight those!

✨Ask Insightful Questions

Prepare thoughtful questions that reflect your understanding of the dealership's goals and challenges. Inquire about their growth plans, customer engagement strategies, or how they support their sales team. This shows you're not just interested in the job, but also in contributing to their success.

Director of Sales Training in Reading
Hofmann's of Henley
Location: Reading

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