At a Glance
- Tasks: Build a vibrant community and create memorable brand experiences in London.
- Company: HOFF, a rapidly growing sneaker brand redefining style and versatility.
- Benefits: Freelance flexibility, creative freedom, and the chance to shape cultural connections.
- Other info: This is a freelance role, perfect for independent professionals.
- Why this job: Join a dynamic team and make a real impact in London's fashion scene.
- Qualifications: Strong network in fashion, event organisation experience, and entrepreneurial spirit.
The predicted salary is between 31500 - 38500 £ per year.
At HOFF, we have embarked on an extraordinary journey over the past eight years, experiencing rapid growth in the world of sneakers. We have redefined sneakers with a perfect balance of sleek design and limitless versatility. Our refined creativity, attention to detail, and distinctive mastery of color allow us to create sneakers that seamlessly adapt to every transition in life. More than just an accessory, they are a style statement that turns every step into a purposeful moment.
We’re looking for a Freelance Brand & Community Manager to lead HOFF’s local brand presence in London. Based around our Covent Garden flagship, this role is focused on building an engaged creative community, turning the store into a cultural destination, and creating meaningful connections between HOFF and London’s fashion, design and lifestyle scene.
Your mission will be to position HOFF’s Covent Garden flagship as a cultural hub by:
- Building a strong local community
- Creating memorable in-store experiences
- Developing partnerships that increase brand awareness, footfall and long-term customer engagement
You’ll develop partnerships, organise community-driven experiences and identify opportunities that strengthen HOFF’s visibility, desirability and cultural relevance in one of our most important international markets.
Please note: this is a freelance, project-based collaboration — not an in‑house HOFF position. We’re looking for someone who already operates as an independent professional and will engage with HOFF through a services agreement, not an employment contract.
What will you do once you’re here?
- Community & Relationships: Build and nurture HOFF's creative community in London (creators, stylists, editors, designers, architects, artists), representing the brand within the local creative ecosystem.
- Brand Activations: Plan and execute a yearly calendar of cultural events (dinners, talks, exhibitions), coordinating partners, guest lists, and logistics to deliver a premium brand experience.
- Creator Relations: Identify and build relationships with aligned creators, manage gifting and collaboration opportunities, and spot emerging talent for future campaigns.
- Strategic Partnerships: Identify and lead collaborations with brands, designers, galleries, and cultural institutions to strengthen HOFF's cultural relevance in London.
- Market Insights & Reporting: Share monthly updates on cultural trends, market insights, and opportunities that can be replicated across other HOFF markets.
- Brand Representation: Ensure all local initiatives reflect HOFF's identity and premium positioning, acting as its trusted local representative in London.
Sounds interesting? Here’s the profile we’re looking for:
- Strong network within London’s fashion, design and creative industries.
- Experience organising events, partnerships or community initiatives.
- Entrepreneurial, proactive and highly connected.
- Fluent in English.
- Able to invoice as a freelancer / independent contractor (self‑employed, auto‑entrepreneur or equivalent) — this is not an employment contract with HOFF.
Location: London, United Kingdom (Covent Garden flagship)
Our Brand Values:
- Inspiration: Movement sparks movement. Change sparks change.
- Creativity: If you want different results, you have to think different. Make different. Walk different.
- Discovery: What's known is never enough.
- Realness: We show up as we are.
- Boldness: Nothing happens by playing it safe.
- Kindness: Meaningful connections are built through respect.
Freelance Brand & Community Manager | London in City of Westminster employer: HOFF Spain
At HOFF Spain, we pride ourselves on being an excellent employer, offering a vibrant work culture that celebrates creativity and teamwork in the heart of Covent Garden. Our Sales Assistants enjoy competitive benefits, opportunities for personal and professional growth, and the chance to be part of a dynamic team that is passionate about fashion and customer service. Join us to make a meaningful impact in a flagship store that values your contributions and fosters a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Brand & Community Manager | London in City of Westminster
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance Brand & Community Manager | London in City of Westminster
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to HOFF Spain.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer HOFF Spain and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Brand & Community Manager | London at HOFF Spain.
How to prepare for a job interview at HOFF Spain
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at HOFF Spain.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for HOFF Spain. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at HOFF Spain.
