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- Tasks: Manage the product content pipeline and ensure all new products are live on the website.
- Company: Join Hobbycraft, a creative hub where imagination thrives and innovative ideas are celebrated.
- Benefits: Enjoy a £25,000 salary, 25 days holiday, hybrid working, and a 25% store discount.
- Why this job: Be part of a dynamic team that values creativity and collaboration in a fast-paced environment.
- Qualifications: 1-2 years in ecommerce or retail, strong Excel skills, and a passion for great product content.
- Other info: Flexible working hours and opportunities for personal growth in a supportive culture.
The predicted salary is between 20000 - 30000 £ per year.
Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 9am to 5pm with a flexible approach to start and finish times. Our hybrid working model is 3 days in the office, 2 days working from home.
Role Summary
This is a key role central to the success of our Ecommerce channel; you will be responsible for the new product pipeline, ensuring that all products have a full set of content and are published on the website in line with the trading plan. You will have a passion for great content, both visual and written, and have excellent organisational, planning and Excel skills. Your day-to-day process will centre around the coordination of all product content and you will report on progress.
Responsibilities
- Taking full ownership of the Ecommerce new products pipeline to ensure that all new products are live on the website in line with the trading plan.
- Scheduling activity for the in-house photography studio in line with the product pipeline plan to produce product images as well as additional photography requests.
- Sourcing images from external suppliers and uploading via the Content Management System.
- Schedule the product description copywriting for the copywriting resource and write product descriptions where required, in line with brand guidelines.
- Collating product samples where required from either the external supplier or via Buying team.
- Drive customer satisfaction and conversion by ensuring that all products have a comprehensive set of images to demonstrate the product features and showcase the product in a lifestyle or project context.
- Ensure all product content is consistent and adheres to brand guidelines, ensuring that the guidelines are reviewed and refreshed where required.
- Moderating user-generated content on the Bazaarvoice platform, growing coverage across product pages to enhance the user journey.
- Field queries from the Customer Services team relating to product content queries and update as appropriate.
- Report on product pipeline progress and new product status, identifying risks.
- Report on product content performance via defined metrics and identify opportunities for optimisation.
- Monitor best in class product content on other retail websites and identify opportunities for product content enrichment.
- Work collaboratively within the Digital Trading Team and across the business, building strong working relationships.
Specific skills
- 1-2 years experience in an ecommerce, retail or administration role.
- Confident user of Excel for planning and analysis.
- Excellent organisational and coordination skills with strong focus on processes.
- A passion for great online written and visual product content to delight customers and drive performance.
- Basic understanding of SEO and the role it plays within the product catalogue and on-site content.
- Excellent written and spoken English.
- Experience of working with Content Management Systems (experience with Salesforce is advantageous).
- Proactive, looking to measure and analyse performance and identify opportunities for optimisation.
- A strong team player and communicator; able to work effectively with employees at all levels.
- Self-motivated and capable of working independently in a fast-paced environment, managing workloads to meet tight deadlines.
- Empathy with ‘homemade’ and our crafting customer.
Product Content Executive employer: Hobbycraft
Contact Detail:
Hobbycraft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Content Executive
✨Tip Number 1
Familiarise yourself with Hobbycraft's brand and values. Understanding their focus on creativity and crafting will help you align your passion for product content with their mission, making you a more appealing candidate.
✨Tip Number 2
Showcase your organisational skills by preparing examples of how you've successfully managed product pipelines or content schedules in the past. This will demonstrate your ability to handle the responsibilities of the role effectively.
✨Tip Number 3
Brush up on your Excel skills, especially in planning and analysis. Being able to discuss specific functions or tools you've used in previous roles can set you apart from other candidates.
✨Tip Number 4
Research best practices in ecommerce product content and be ready to discuss how you can apply these insights at Hobbycraft. Showing that you're proactive about optimising content will highlight your commitment to driving customer satisfaction.
We think you need these skills to ace Product Content Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and skills required for the Product Content Executive position. Tailor your application to highlight how your experience aligns with these requirements.
Showcase Your Passion for Content: In your cover letter or personal statement, express your enthusiasm for creating engaging product content. Provide examples of past work that demonstrate your ability to produce high-quality written and visual content.
Highlight Relevant Experience: Make sure to detail any previous experience in ecommerce, retail, or administration roles. Emphasise your organisational skills and familiarity with Content Management Systems, especially if you have experience with Salesforce.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at Hobbycraft
✨Show Your Passion for Content
Make sure to express your enthusiasm for creating engaging product content. Share examples of how you've previously crafted compelling descriptions or visuals that resonate with customers, as this aligns perfectly with the role's focus on great content.
✨Demonstrate Organisational Skills
Highlight your ability to manage multiple tasks and deadlines effectively. Discuss any tools or methods you use to stay organised, especially in relation to coordinating product pipelines and scheduling activities, which are crucial for this position.
✨Familiarise Yourself with SEO Basics
Since a basic understanding of SEO is mentioned in the job description, brush up on key concepts and be ready to discuss how SEO impacts product visibility. This will show that you understand the importance of optimising content for search engines.
✨Prepare for Team Collaboration Questions
As the role requires working closely with various teams, be prepared to share experiences where you've successfully collaborated with others. Highlight your communication skills and how you build strong relationships, as these are essential for success in this role.
