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- Tasks: Lead the digital experience for the UK's top arts and crafts retailer, driving customer engagement.
- Company: Join Hobbycraft, a creative hub where imagination thrives and innovation is celebrated.
- Benefits: Enjoy a competitive salary, 25 days holiday, hybrid work model, and 25% store discount.
- Why this job: Make a real impact in a fast-paced, collaborative environment focused on creativity and customer satisfaction.
- Qualifications: 5+ years in digital experience leadership, with expertise in retail and ecommerce product management.
- Other info: Flexible working hours and a supportive team culture await you!
The predicted salary is between 48000 - 64000 £ per year.
Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
Head of Digital Experience – Hobbycraft Head Office, BH23 6HG
Salary up to £80k dependent on experience – Pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times
Our hybrid working model is 3 days in the office, 2 days working from home
Key purpose of role
Reporting to the IT & Digital Director, this is a unique opportunity to lead digital experience for the UK’s leading arts and crafts retailer. With your experience of digital and omnichannel retail, you will be accountable for driving business value across conversion, basket value, and customer frequency for the website, app, and other customer-facing channels. Working in a fast-paced, performance-led, and creative environment, you will advocate data and qualitative insights to champion the story of the customer across the business and meet their needs through intuitive product design, driven and measured by tangible results.
As a compelling communicator and proven initiator, you will enjoy taking already thriving digital channels and making a quantifiable difference within a collaborative, can-do culture.
Accountabilities
- Accountable for the digital experience vision, strategy and product roadmaps for site and app, in line with business strategy, striving for intuitive journeys, value-driving features, customer satisfaction and bringing the business values to life.
- Accountable for the User Experience function within the team, ensuring all experience design is evidence-led via qualitative insights, customer journey analytics deep dives, heuristic reviews, market benchmarking, and user testing.
- Working collaboratively with the Head of Digital Trading and Head of Digital Marketing, collectively leading the digital channel performance and resource, adapting and reacting as required, and playing a key role in the Senior Management Team as the voice of digital channels in the strategic digital direction of the business.
- Working closely with multiple other teams across the business to drive customer retention, to optimise the website and app, to deliver a powerful platform toolkit and to advocate the customer.
Minimum experience required
- 5+ years’ experience in a retail or direct-to-consumer digital experience leadership role, across websites and apps, and other customer-facing channels.
- Experience of agile methodology and product management of ecommerce products
- Experience of leading digital design functions and applying brand visual identity throughout the customer journey, delivering demonstrably impactful campaigns
For a copy of the full job description, please email
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Head of Digital Experience employer: Hobbycraft
Contact Detail:
Hobbycraft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Experience
✨Tip Number 1
Familiarize yourself with Hobbycraft's brand and values. Understanding their creative ethos will help you align your vision for digital experience with their mission, making you a more compelling candidate.
✨Tip Number 2
Showcase your experience in leading digital design functions by preparing examples of past projects where you've successfully applied brand visual identity. This will demonstrate your ability to enhance customer journeys effectively.
✨Tip Number 3
Network with professionals in the retail and digital experience sectors. Engaging with others in the field can provide insights into current trends and challenges, which you can reference during discussions with the hiring team.
✨Tip Number 4
Prepare to discuss how you would advocate for data-driven decision-making in your role. Being able to articulate your approach to using qualitative insights and analytics will show that you're ready to lead in a performance-led environment.
We think you need these skills to ace Head of Digital Experience
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Digital Experience at Hobbycraft. Understand the key responsibilities and required experience, especially in digital and omnichannel retail.
Tailor Your CV: Customize your CV to highlight relevant experience in digital experience leadership, particularly in retail or direct-to-consumer environments. Emphasize your achievements in driving business value through digital channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for creativity and digital innovation. Mention specific examples of how you've successfully led digital projects and improved customer experiences in previous roles.
Showcase Your Communication Skills: Since the role requires strong communication skills, ensure your application reflects this. Use clear and engaging language, and consider including examples of how you've effectively communicated strategies or ideas in past positions.
How to prepare for a job interview at Hobbycraft
✨Show Your Creativity
Since creativity is at the heart of Hobbycraft, be prepared to showcase your innovative ideas and past projects. Share examples of how you've enhanced digital experiences in previous roles, emphasizing your unique approach to problem-solving.
✨Understand the Customer Journey
Demonstrate your knowledge of customer journey analytics and how you've used insights to improve user experience. Be ready to discuss specific metrics you've influenced, such as conversion rates or customer satisfaction scores.
✨Collaborative Mindset
Highlight your experience working with cross-functional teams. Discuss how you've collaborated with marketing, trading, and other departments to drive digital performance and ensure a cohesive strategy across channels.
✨Familiarity with Agile Methodology
Since experience with agile methodology is crucial for this role, be prepared to discuss how you've implemented agile practices in your previous positions. Share examples of how this approach has led to successful product management and timely project delivery.
