Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: As a Digital Analyst, you'll turn data into actionable insights to enhance our digital channels.
- Company: Join Hobbycraft, a vibrant community passionate about creativity and crafting.
- Benefits: Enjoy a competitive salary, flexible hours, hybrid work, and a 25% store discount.
- Why this job: Be part of a creative team that values innovation and collaboration while making a real impact.
- Qualifications: Experience with GA4, Contentsquare, and data storytelling is essential.
- Other info: We celebrate diversity and are committed to supporting all applicants, including those with disabilities.
The predicted salary is between 40000 - 60000 £ per year.
The vacancy Role: Digital Analyst
Location: Bournemouth
Reference: HOB1181978
Closing Date: 20/03/2026 23:59
Creativity is Hobbycraft\’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
Digital Analyst (12 month FTC) – Hobbycraft Head Office, BH23 6HG
Salary up to £50,000 dependent on experience – Pension with a 4% contribution, 33 days holiday increasing every year, 40% discount in our stores
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times.
Our hybrid working model is 3 days in the office, 2 days working from home.
Role PurposeAs an experienced analyst with a customer-first mindset, you will be an influential storyteller that can translate data into clear, commercial, and actionable insights that empower the wider team and play a key role in optimising Hobbycraft\’s digital channels.
ResponsibilitiesPerformance Reporting
Accountable for tracking site and app CVR alongside the contributing funnel metrics.
Interpret data to provide commentary on site and app performance on a daily, weekly and monthly basis.
Build and maintain the full suite of ecommerce Looker Studio reports to track the conversion funnels, key customer journeys and asset interaction to surface insights that inform merchandising decisions.
Track all metrics by traffic source to gain a full understanding of how off-site traffic impacts on site metrics.
Support the Digital Marketing and Finance teams with forecasting targets by channel.
Product Development
Utilise Contentsquare and GA4 to deliver deep dive analysis across both site and app, highlighting friction points and making recommendations to optimise.
Play a key part in the Digital Product team by providing insights to support the roadmap, prioritisation and continuous improvement.
Track performance of all continuous improvement changes and the value they have delivered.
Provide analysis for A/B testing by identifying key metrics, presenting end of test reports to the wider team to illustrate the key changes to customer journeys and making recommendations for next steps.
Play a key role in developing new hypothesis based upon blended data insights, used to gain an understanding of why customers may be behaving a certain way.
Trading & Merchandising
Work collaboratively with the Digital Trading & Merchandising team by reporting on content placement, promotional journeys and campaigns, suggesting recommendations for optimisation.
Encourage the merchandising team to explore opportunities based on data findings.
Systems
Accountable for GA4 and GTM data integrity and accuracy, working with our support agency to ensure the tagging is correct and fit for purpose.
Own the relationship with Contentsquare, ensuring the wider team are making the most of the tool via training and ad hoc demos.
Specific Skills
Super user of Contentsquare, GA4 and Looker Studio.
Preferable experience of digital experimentation tools such as Optimizely.
Understanding of tag management and data integrity.
Conversion Rate Optimisation (CRO) including personalisation and AI.
Experience of creating and presenting analytics reports to key stakeholders in a visually impactful way.
Experience of blending data based on customer behaviour with commercial context to tell clear, engaging stories.
Benefits
33 days holiday (including bank holidays)
40% colleague discount
Access to a personal pension scheme (4% contribution matched by us)
Option to join Hobbycraft pension scheme offering x2 life insurance
Employee Assistance Programme, for overall wellbeing for you and your family including financial advice and up to 6 counselling sessions
Cycle2Work scheme
Discounted gym membership
Fundraising events for our charity partners and an annual charity volunteer day
Vouchers for free eye tests for VDU users
Access to a range of high street discounts
Access to a Health Cash Plan
Enhanced maternity/paternity/adoption pay
We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at recruitment@hobbycraft.co.uk and let us know what adjustments you may need.
At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.
Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.
About UsWe\’re here to help you create. Our passion for craft is at the centre of everything we do. This is reflected in our creative and knowledgeable Hobbycraft store colleagues, who are always on hand to help, and our vast, carefully selected range of quality products. Throughout the year, we also host a variety of workshops and demos in stores and online, designed to give everyone the opportunity to master a new craft or refine a beloved one.
We\’re here to support everyone on their crafting journey, from parents looking to encourage their creative kids, to student artists, expert knitters, model making hobbyists and more! Why not come into your local Hobbycraft store today and find the perfect craft for you?
What\’s NeededCustomer serviceCreativeKnowledgeable
Documents
#J-18808-Ljbffr
Digital Analyst employer: Hobbycraft
Contact Detail:
Hobbycraft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analyst
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, such as Contentsquare, GA4, and Looker Studio. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've used data to drive decisions in previous roles. Be ready to share stories that highlight your analytical skills and how they led to successful outcomes.
✨Tip Number 3
Network with current or former employees of Hobbycraft on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview.
✨Tip Number 4
Stay updated on the latest trends in digital analytics and e-commerce. Being knowledgeable about industry developments will not only help you in interviews but also demonstrate your passion for the field.
We think you need these skills to ace Digital Analyst
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and skills required for the Digital Analyst position at Hobbycraft. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience, particularly in digital analytics tools like GA4 and Contentsquare. Use quantifiable achievements to demonstrate your impact in previous roles, such as improvements in conversion rates or successful data-driven projects.
Write a Tailored Cover Letter: In your cover letter, express your passion for crafting and how it relates to the role. Highlight specific experiences that demonstrate your ability to translate data into actionable insights and your collaborative work style with teams.
Proofread and Edit: Before submitting your application, take the time to proofread and edit your documents. Look for any spelling or grammatical errors, and ensure that your writing is clear and concise. A polished application reflects your attention to detail.
How to prepare for a job interview at Hobbycraft
✨Know Your Tools
Familiarise yourself with Contentsquare, GA4, and Looker Studio before the interview. Be prepared to discuss how you've used these tools in past roles to derive insights and optimise digital channels.
✨Showcase Your Storytelling Skills
As a Digital Analyst, your ability to translate data into actionable insights is crucial. Prepare examples of how you've effectively communicated complex data findings to non-technical stakeholders in a clear and engaging manner.
✨Understand the Company Culture
Hobbycraft values creativity and collaboration. Research their culture and think about how your personal values align with theirs. Be ready to share how you can contribute to a creative team environment.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and analytical thinking. Think of specific scenarios where you've identified friction points in customer journeys and how you recommended optimisations based on data analysis.