Digital Analyst

Digital Analyst

Bournemouth Full-Time 36000 - 60000 £ / year (est.) No home office possible
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Hobbycraft

At a Glance

  • Tasks: Transform data into actionable insights to optimise Hobbycraft’s digital channels.
  • Company: Join Hobbycraft, a vibrant retailer celebrating creativity and diversity.
  • Benefits: Enjoy 40% discount, hybrid working, wellness programmes, and continuous training.
  • Why this job: Be a key player in enhancing customer experiences through data-driven decisions.
  • Qualifications: Expertise in Contentsquare, GA4, and Looker Studio; strong analytical skills required.
  • Other info: Dynamic team environment with exciting social events and career growth opportunities.

The predicted salary is between 36000 - 60000 £ per year.

Role: Digital Analyst

Location: Bournemouth

Reference: HOB

Closing Date: 20/03/ :59

Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.

Digital Analyst (12 month FTC) – Hobbycraft Head Office, BH23 6HG

Salary up to £50,000 dependent on experience – Pension with a 4% contribution, 33 days holiday increasing every year, 40% discount in our stores

This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times

Our hybrid working model is 3 days in the office, 2 days working from home

Role Purpose

As an experienced analyst with a customer-first mindset, you will be an influential storyteller that can translate data into clear, commercial, and actionable insights that empower the wider team and play a key role in optimising Hobbycraft’s digital channels.

Responsibilities

Performance Reporting

  • Accountable for tracking site and app CVR alongside the contributing funnel metrics.
  • Interpret data to provide commentary on site and app performance on a daily, weekly and monthly basis.
  • Build and maintain the full suite of ecommerce Looker Studio reports to track the conversion funnels, key customer journeys and asset interaction to surface insights that inform merchandising decisions.
  • Track all metrics by traffic source to gain a full understanding of how off-site traffic impacts on site metrics.
  • Support the Digital Marketing and Finance teams with forecasting targets by channel.
  • Product Development

  • Utilise Contentsquare and GA4 to deliver deep dive analysis across both site and app, highlighting friction points and making recommendations to optimise.
  • Play a key part in the Digital Product team by providing insights to support the roadmap, prioritisation and continuous improvement.
  • Track performance of all continuous improvement changes and the value they have delivered.
  • Provide analysis for A/B testing by identifying key metrics, presenting end of test reports to the wider team to illustrate the key changes to customer journeys and making recommendations for next steps.
  • Play a key role in developing new hypothesis based upon blended data insights, used to gain an understanding of why customers may be behaving a certain way.
  • Trading & Merchandising

  • Work collaboratively with the Digital Trading & Merchandising team by reporting on content placement, promotional journeys and campaigns, suggesting recommendations for optimisation.
  • Encourage the merchandising team to explore opportunities based on data findings.
  • Systems

  • Accountable for GA4 and GTM data integrity and accuracy, working with our support agency to ensure the tagging is correct and fit for purpose.
  • Own the relationship with Contentsquare, ensuring the wider team are making the most of the tool via training and ad hoc demos.
  • Specific skills

  • Super user of Contentsquare, GA4 and Looker Studio.
  • Preferable experience of digital experimentation tools such as Optimizely.
  • Understanding of tag management and data integrity.
  • Conversion Rate Optimisation (CRO) including personalisation and AI.
  • Experience of creating and presenting analytics reports to key stakeholders in a visually impactful way.
  • Experience of blending data based on customer behaviour with commercial context to tell clear, engaging stories.
  • Benefits

  • 33 days holiday (including bank holidays)
  • 40% colleague discount
  • Access to a personal pension scheme (4% contribution matched by us)

  • Option to join Hobbycraft pension scheme offering x2 life insurance

  • Employee Assistance Programme, for overall wellbeing for you and your family including financial advice and up to 6 counselling sessions

  • Cycle2Work scheme

  • Discounted gym membership

  • Fundraising events for our charity partners and an annual charity volunteer day

  • Vouchers for free eye tests for VDU users

  • Access to a range of high street discounts

  • Access to a Health Cash Plan

  • Enhanced maternity/paternity/adoption pay

  • Digital Analyst employer: Hobbycraft

    At Hobbycraft, we pride ourselves on fostering a vibrant and inclusive work culture that celebrates creativity and diversity. As a Digital Analyst, you will enjoy a range of benefits including a generous discount, hybrid working options, and continuous professional development opportunities, all within a supportive environment that values your contributions. Join us in our mission to inspire and empower our colleagues and customers alike, while enjoying a creative workspace and engaging social events throughout the year.
    Hobbycraft

    Contact Detail:

    Hobbycraft Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Digital Analyst

    ✨Tip Number 1

    Network like a pro! Reach out to current or former employees at Hobbycraft on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.

    ✨Tip Number 2

    Prepare for the interview by diving deep into Hobbycraft’s digital presence. Familiarise yourself with their website and app, and think about how you can contribute to optimising their digital channels. Show them you’re passionate about crafting and data!

    ✨Tip Number 3

    Practice your storytelling skills! As a Digital Analyst, you’ll need to translate data into engaging insights. Try explaining complex data findings to a friend in simple terms to sharpen your communication skills.

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Hobbycraft team.

    We think you need these skills to ace Digital Analyst

    Performance Reporting
    Data Interpretation
    Ecommerce Analytics
    Looker Studio
    Contentsquare
    GA4
    A/B Testing
    Conversion Rate Optimisation (CRO)
    Data Integrity
    Tag Management
    Digital Experimentation Tools
    Stakeholder Communication
    Customer Behaviour Analysis
    Visual Reporting

    Some tips for your application 🫡

    Show Your Passion for Crafting: When writing your application, let your love for crafting shine through! Share any personal experiences or projects that highlight your passion and how it connects to the role of Digital Analyst at Hobbycraft.

    Be Data-Driven: Since this role is all about translating data into insights, make sure to showcase your analytical skills. Use specific examples from your past work where you’ve successfully interpreted data to drive decisions or improvements.

    Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that align with the job description. This shows us that you’re genuinely interested in the position.

    Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!

    How to prepare for a job interview at Hobbycraft

    ✨Know Your Data Tools

    Make sure you brush up on your knowledge of Contentsquare, GA4, and Looker Studio. Be ready to discuss how you've used these tools in the past to derive insights and improve performance. This will show that you're not just familiar with the tools, but that you can leverage them effectively.

    ✨Tell a Compelling Story

    Prepare to share examples of how you've turned data into actionable insights. Think about specific instances where your analysis led to significant changes or improvements. This is your chance to showcase your storytelling skills and how they can benefit Hobbycraft.

    ✨Understand the Customer Journey

    Familiarise yourself with the concept of conversion rate optimisation (CRO) and be ready to discuss how you would approach analysing customer behaviour. Highlight any experience you have with A/B testing and how it has informed your recommendations in the past.

    ✨Collaborate and Communicate

    Since the role involves working closely with various teams, think about how you can demonstrate your collaborative spirit. Prepare examples of how you've worked with marketing or merchandising teams to optimise campaigns based on data insights. Communication is key, so be ready to discuss how you present your findings to stakeholders.

    Digital Analyst
    Hobbycraft
    Location: Bournemouth
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