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For Companies At a Glance
- Tasks: Lead digital advertising campaigns and drive customer engagement across multiple platforms.
- Company: Join Hobbycraft, the UK's leading art and craft retailer with a creative culture.
- Benefits: Enjoy 33 days holiday, discounts, and a supportive work environment.
- Why this job: Make a real impact in a dynamic role that embraces creativity and innovation.
- Qualifications: Experience in digital advertising and strong analytical skills are essential.
- Other info: Flexible working hours and opportunities for career development await you.
The predicted salary is between 28800 - 43200 £ per year.
Overview
The vacancy
Role: Digital Advertising Manager
Location: Bournemouth
Reference: HOB1135676
Closing Date: 23/09/2025 23:59
Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times. Our hybrid working model is 3 days in the office, 2 days working from home.
About The Role
Hobbycraft is the UK’s leading art and craft retailer with 108 stores across the UK, a website that has grown substantially over the last 5 years and an app that was launched in 2023.
We’re seeking a commercially driven Digital Advertising Manager to lead our Paid Media strategy and play a pivotal role in driving customer acquisition, brand awareness, and revenue growth across our stores, website, and app. This exciting role is essential to increasing awareness of our value proposition, attracting new customers, and boosting sales from existing ones—ultimately delivering measurable growth for the business.
In this role, you’ll manage a significant online marketing budget and lead performance-driven campaigns across PPC, Paid Social, YouTube and VOD, as well as our newly launched Affiliate program. Reporting to the Head of Digital Marketing, you’ll collaborate closely with SEO, CRM & Loyalty, Customer Insights, and Digital Trading teams, as well as our media agency, media platform and content creation stakeholders.
This is a fast-paced, dynamic, and creative environment – ideal for someone who thrives on managing complex campaigns, has excellent communication skills, and embraces a test-and-learn mindset.
Key Responsibilities
- Own and optimise the digital advertising budget and media mix (PPC, Paid Social, Affiliate, YouTube, VOD) to achieve performance KPIs and ROI targets
- Develop and execute digital media plans aligned to key trading moments, managing multiple campaigns simultaneously at pace
- Lead the relationship with media platforms and our media agencies, ensuring delivery of performance, innovation, and strategic testing across channels
- Manage third-party partners including Product Feed providers and Affiliate SaaS platform
- Collaborate with the brand and creative teams to brief and develop static and video content; monitor and report on creative performance
- Regularly report on campaign results, comparing against targets and presenting insights to stakeholders with confidence
- Drive a culture of continuous improvement via testing, experimentation, and audience targeting strategies
- Support forecasting efforts by providing actionable insights into traffic trends and performance drivers
- Work closely with the SEO Manager to deliver a joined-up approach to the SERP strategy
- Stay on top of industry changes and evolving media opportunities, adjusting strategy as needed
- Support marketing initiatives for Ideas and Workshops, ensuring paid media aligns with wider business goals
- Manage and develop the Digital Advertising Executive, including setting objectives, coaching, and supporting their career development
About You
- Proven experience planning and executing digital advertising campaigns, either in-house or agency-side
- Experience managing relationships with media partners (e.g. Google, Meta, TikTok)
- Strong collaborator with the ability to work cross-functionally
- Analytical and results-driven with a commercial mindset and a deep understanding of KPIs, ROI, and campaign measurement
- Proficient in Google Ads, Google Analytics, Meta Ads Manager, TikTok Ads Manager (platform reporting); strong Excel skills are a must
- Up to date with the latest trends and innovations in digital marketing, media platforms, and performance tracking
- Exceptionally organised and detail-oriented, with the ability to manage multiple campaigns and priorities simultaneously
- Excellent communicator with the ability to influence stakeholders and present insights clearly and confidently
- Comfortable working in agile and fast-paced environments, adapting quickly to change
- Proactive problem-solver with a can-do attitude and a continuous improvement mindset
Nice to have
- Knowledge of server-to-server (S2S) tracking, pixel set up, and resolving event matchback or attribution issues
- Experience using Looker Studio for dashboard creation and visual reporting
Benefits
- 33 days holiday including bank holidays pro rata, growing with you during your time with us
- 25% colleague discount, with ad hoc double discount days
- Long service awards to thank you for your time spent with us
- Cycle2Work scheme
- Discounted gym membership
- Fun event days to fundraise for our charity partners
- Annual paid-for charity volunteer day
- Employee Support Programme, for overall wellbeing for you and your family, including financial and mortgage advice
- Access to a personal pension scheme
- Access to a range of high street discounts
An inclusive and creative working environment, so you can truly be you and enjoy your time at work
We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at recruitment@hobbycraft.co.uk and let us know what adjustments you may need.
At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.
Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.
About Us
We’re here to help you create
Our passion for craft is at the centre of everything we do. This is reflected in our creative and knowledgeable Hobbycraft store colleagues, who are always on hand to help, and our vast, carefully selected range of quality products. Throughout the year, we also host a variety of workshops and demos in stores and online, designed to give everyone the opportunity to master a new craft or refine a beloved one.
We\\\’re here to support everyone on their crafting journey, from parents looking to encourage their creative kids, to student artists, expert knitters, model making hobbyists and more! Why not come into your local Hobbycraft store today and find the perfect craft for you?
What\\\’s Needed
Customer service
Creative
Knowledgeable
Documents
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Digital Advertising Manager employer: Hobbycraft
Contact Detail:
Hobbycraft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Advertising Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past digital advertising campaigns. This will give you an edge during interviews and help you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their values and how your experience aligns with their goals. This will help you tailor your answers and show that you're genuinely interested in joining their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Advertising Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Advertising Manager role. Highlight your experience with digital campaigns, budget management, and any relevant tools like Google Ads or Meta Ads Manager. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital advertising and creativity. Tell us why you’re excited about joining Hobbycraft and how you can contribute to our team. Keep it engaging and personal!
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements. Did you boost ROI on a campaign? Share those numbers! We love seeing how you've made an impact in previous roles, so don’t hold back on the details.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it’s super easy to do—just follow the prompts and let us know you’re interested!
How to prepare for a job interview at Hobbycraft
✨Know Your Digital Advertising Inside Out
Before the interview, make sure you brush up on your knowledge of digital advertising platforms like Google Ads and Meta Ads Manager. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will show that you're not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Creativity
Since Hobbycraft thrives on creativity, think of innovative ideas or campaigns you could propose during the interview. Bring examples of how you've used creative thinking in past roles to solve problems or enhance campaign performance. This will demonstrate that you align with their values and can contribute to their imaginative culture.
✨Prepare for Collaboration Questions
Expect questions about how you work with cross-functional teams. Prepare examples that highlight your collaboration skills, especially with media partners and creative teams. Discuss how you’ve successfully navigated challenges in team settings, as this role requires strong communication and teamwork.
✨Be Data-Driven
Hobbycraft is looking for someone who understands KPIs and ROI. Come prepared with data from your previous campaigns to illustrate your analytical skills. Be ready to discuss how you measure success and adjust strategies based on performance metrics. This will show that you have a results-oriented mindset, which is crucial for the role.
