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- Tasks: Transform data into actionable insights to enhance Hobbycraft's digital experience.
- Company: Join Hobbycraft, a vibrant community celebrating creativity and crafting.
- Benefits: Enjoy 33 days holiday, 40% discount, and a supportive work environment.
- Why this job: Be a key player in optimising digital channels and making a real impact.
- Qualifications: Experience with data analysis tools and a passion for customer insights.
- Other info: Flexible hybrid working model and commitment to diversity and inclusion.
The predicted salary is between 45000 - 50000 £ per year.
Location: Bournemouth
Closing Date: 26/03/2026 23:59
Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times. Our hybrid working model is 3 days in the office, 2 days working from home.
Role Purpose
As an experienced analyst with a customer-first mindset, you will be an influential storyteller that can translate data into clear, commercial, and actionable insights that empower the wider team and play a key role in optimising Hobbycraft’s digital channels.
Responsibilities
- Performance Reporting: Accountable for tracking site and app CVR alongside the contributing funnel metrics. Interpret data to provide commentary on site and app performance on a daily, weekly and monthly basis. Build and maintain the full suite of ecommerce Looker Studio reports to track the conversion funnels, key customer journeys and asset interaction to surface insights that inform merchandising decisions. Track all metrics by traffic source to gain a full understanding of how off-site traffic impacts on site metrics. Support the Digital Marketing and Finance teams with forecasting targets by channel.
- Product Development: Utilise Contentsquare and GA4 to deliver deep dive analysis across both site and app, highlighting friction points and making recommendations to optimise. Play a key part in the Digital Product team by providing insights to support the roadmap, prioritisation and continuous improvement. Track performance of all continuous improvement changes and the value they have delivered. Provide analysis for A/B testing by identifying key metrics, presenting end of test reports to the wider team to illustrate the key changes to customer journeys and making recommendations for next steps. Play a key role in developing new hypothesis based upon blended data insights, used to gain an understanding of why customers may be behaving a certain way.
- Trading & Merchandising: Work collaboratively with the Digital Trading & Merchandising team by reporting on content placement, promotional journeys and campaigns, suggesting recommendations for optimisation. Encourage the merchandising team to explore opportunities based on data findings.
- Systems: Accountable for GA4 and GTM data integrity and accuracy, working with our support agency to ensure the tagging is correct and fit for purpose. Own the relationship with Contentsquare, ensuring the wider team are making the most of the tool via training and ad hoc demos.
Specific Skills
- Super user of Contentsquare, GA4 and Looker Studio.
- Preferable experience of digital experimentation tools such as Optimizely.
- Understanding of tag management and data integrity.
- Conversion Rate Optimisation (CRO) including personalisation and AI.
- Experience of creating and presenting analytics reports to key stakeholders in a visually impactful way.
- Experience of blending data based on customer behaviour with commercial context to tell clear, engaging stories.
Benefits
- 33 days holiday including bank holidays pro rata, which grows with you during your time with us. You will also get a day off to celebrate your birthday.
- Access to a personal pension scheme (4% contribution matched by us).
- Option to join Hobbycraft pension scheme offering X2 life insurance.
- 40% colleague discount.
- Employee Assistance Programme, for overall wellbeing for you and your family including financial advice and up to 6 counselling sessions.
- Cycle2Work scheme.
- Discounted gym membership.
- Fundraising events for our charity partners and an annual charity volunteer day.
- Vouchers for free eye tests for VDU users.
- Access to a range of high street discounts.
- Access to a Health Cash Plan.
- Enhanced maternity/paternity/adoption pay.
We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at recruitment@hobbycraft.co.uk and let us know what adjustments you may need.
About Us
Hobbycraft celebrates the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practice from an employment perspective. Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.
What’s Needed
- Customer service
- Creative
- Knowledgeable
Digital Analyst (UX) in Christchurch employer: Hobbycraft
Contact Detail:
Hobbycraft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analyst (UX) in Christchurch
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Use real examples from your experience to demonstrate how you've turned data into actionable insights.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and interests. Check out our website for roles that excite you, like the Digital Analyst (UX) position at Hobbycraft!
✨Tip Number 4
Follow up after interviews with a thank-you email. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the role!
We think you need these skills to ace Digital Analyst (UX) in Christchurch
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, let your creativity shine through! Use engaging language and examples that reflect your unique approach to problem-solving and data analysis. Remember, we love imaginative thinkers!
Tailor Your Application: Make sure to customise your application for the Digital Analyst (UX) role. Highlight your experience with tools like Contentsquare and GA4, and how you've used data to tell compelling stories. We want to see how you can bring value to our team!
Be Clear and Concise: While we appreciate creativity, clarity is key! Make your points easy to understand and avoid jargon where possible. We want to quickly grasp your skills and experiences, so keep it straightforward and impactful.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’ll be set!
How to prepare for a job interview at Hobbycraft
✨Know Your Tools Inside Out
As a Digital Analyst (UX), you'll be expected to have a solid grasp of tools like Contentsquare, GA4, and Looker Studio. Make sure you can discuss how you've used these tools in past roles, including specific examples of insights you've derived and how they impacted decision-making.
✨Showcase Your Storytelling Skills
This role is all about translating data into engaging narratives. Prepare to share examples of how you've turned complex data into clear, actionable insights. Think about how you can illustrate your points visually, as presenting analytics reports effectively is key.
✨Understand the Customer Journey
Familiarise yourself with the concept of customer journeys and conversion rate optimisation (CRO). Be ready to discuss how you've identified friction points in previous projects and what recommendations you made to enhance user experience. This will show your customer-first mindset.
✨Collaborate and Communicate
Hobbycraft values teamwork, so be prepared to talk about how you've worked collaboratively with other teams, such as Digital Marketing or Merchandising. Share specific instances where your insights led to successful outcomes, highlighting your ability to influence and support others.