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- Tasks: Transform data into actionable insights to enhance Hobbycraft's digital channels.
- Company: Join Hobbycraft, a vibrant retailer celebrating creativity and diversity.
- Benefits: Enjoy 40% discount, hybrid working, and generous holiday allowance.
- Why this job: Make a real impact in a creative environment while developing your analytical skills.
- Qualifications: Experience with Contentsquare, GA4, and strong storytelling abilities.
- Other info: Be part of a supportive team with continuous training and fun social events.
The predicted salary is between 28800 - 43200 £ per year.
About the Company
At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practice from an employment perspective.
About the Role
As an experienced analyst with a customer-first mindset, you will be an influential storyteller that can translate data into clear, commercial, and actionable insights that empower the wider team and play a key role in optimising Hobbycraft’s digital channels. This is a 12-month fixed term contract (Maternity Leave cover).
Responsibilities
- Performance Reporting
- Accountable for tracking site and app CVR alongside the contributing funnel metrics.
- Interpret data to provide commentary on site and app performance on a daily, weekly and monthly basis.
- Build and maintain the full suite of ecommerce Looker Studio reports to track the conversion funnels, key customer journeys and asset interaction to surface insights that inform merchandising decisions.
- Track all metrics by traffic source to gain a full understanding of how off-site traffic impacts on site metrics.
- Support the Digital Marketing and Finance teams with forecasting targets by channel.
- Product Development
- Utilise Contentsquare and GA4 to deliver deep dive analysis across both site and app, highlighting friction points and making recommendations to optimise.
- Play a key part in the Digital Product team by providing insights to support the roadmap, prioritisation and continuous improvement.
- Track performance of all continuous improvement changes and the value they have delivered.
- Provide analysis for A/B testing by identifying key metrics, presenting end of test reports to the wider team to illustrate the key changes to customer journeys and making recommendations for next steps.
- Play a key role in developing new hypothesis based upon blended data insights, used to gain an understanding of why customers may be behaving a certain way.
- Trading & Merchandising
- Work collaboratively with the Digital Trading & Merchandising team by reporting on content placement, promotional journeys and campaigns, suggesting recommendations for optimisation.
- Encourage the merchandising team to explore opportunities based on data findings.
- Systems
- Accountable for GA4 and GTM data integrity and accuracy, working with our support agency to ensure the tagging is correct and fit for purpose.
- Own the relationship with Contentsquare, ensuring the wider team are making the most of the tool via training and ad hoc demos.
Qualifications
- Super user of Contentsquare, GA4 and Looker Studio.
- Preferable experience of digital experimentation tools such as Optimizely.
- Understanding of tag management and data integrity.
- Conversion Rate Optimisation (CRO) including personalisation and AI.
- Experience of creating and presenting analytics reports to key stakeholders in a visually impactful way.
- Experience of blending data based on customer behaviour with commercial context to tell clear, engaging stories.
Pay range and compensation package
- 40% Discount Card for Hobbycraft Stores and Haskins
- Free Onsite Parking
- EV Charging Point
- 33 days holiday inclusive of Bank Holidays with an increase each holiday year
- Birthday Day Off
- Hybrid Working
- Company pension contribution – up to 4% contribution
- Enhanced Family Friendly benefits
- Employee Assistance Programme provided by Retail Trust
- Cash Health Plan with Health Shield
- Contribution towards eyesight test and glasses
- Subsidised gym membership
- Cycle to Work Scheme
- Long service awards and gifts
- Continuous training, development, and performance management
- Colleague Wellness Programme
- A creative working environment
- Colleague Social Events throughout the year including Summer and Christmas events
Equal Opportunity Statement
Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.
Digital Analyst (UX) in Bournemouth employer: Hobbycraft
Contact Detail:
Hobbycraft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analyst (UX) in Bournemouth
✨Tip Number 1
Get to know the company inside out! Research Hobbycraft's values, products, and recent projects. This way, when you chat with them, you can show off your passion for crafting and how you fit into their culture.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Digital Analyst role. Plus, it shows you're genuinely interested!
✨Tip Number 3
Prepare for the interview by practising common questions related to data analysis and UX. Think about how you can share your past experiences in a way that highlights your skills and aligns with what Hobbycraft is looking for.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Digital Analyst (UX) in Bournemouth
Some tips for your application 🫡
Show Your Passion for Crafting: When you're writing your application, let your love for crafting shine through! We want to see how your skills and passion align with our mission at Hobbycraft. Share any personal experiences or projects that highlight your enthusiasm.
Be Data-Driven: As a Digital Analyst, your ability to interpret data is key. Make sure to showcase your analytical skills in your application. Use specific examples of how you've turned data into actionable insights in previous roles to demonstrate your expertise.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to the role. Highlight relevant experience and skills that match the job description, especially your familiarity with tools like GA4 and Contentsquare.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Hobbycraft family!
How to prepare for a job interview at Hobbycraft
✨Know Your Data Tools
Make sure you’re well-versed in Contentsquare, GA4, and Looker Studio. Brush up on how these tools work and be ready to discuss your experience with them. Being able to talk confidently about how you've used these tools to derive insights will show that you're the right fit for the role.
✨Tell a Compelling Story
As a Digital Analyst, storytelling is key. Prepare examples of how you've translated complex data into actionable insights in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make your experiences relatable and impactful.
✨Understand the Customer Journey
Familiarise yourself with the concept of customer journeys and conversion rate optimisation. Be prepared to discuss how you’ve identified friction points in the past and what recommendations you made to improve user experience. This shows you have a customer-first mindset, which is crucial for Hobbycraft.
✨Collaborate and Communicate
Highlight your ability to work collaboratively with different teams, especially in trading and merchandising. Think of examples where your insights have influenced decisions or strategies. Good communication skills are essential, so practice articulating your thoughts clearly and concisely.