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- Tasks: Transform data into insights that enhance customer experiences and drive business decisions.
- Company: Join Hobbycraft, a leading arts and crafts retailer with a creative culture.
- Benefits: Enjoy 25 days holiday, a pension scheme, and a 40% discount in stores.
- Why this job: Be part of a vibrant team that shapes the future of arts and crafts retail.
- Qualifications: Strong SQL skills and experience with data analysis; creativity is a plus!
- Other info: Flexible hybrid working model and opportunities for personal growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times. Our hybrid working model is 3 days in the office, 2 days working from home.
Do you love diving into data, spotting patterns, and discovering the “why” behind customer behaviour? Do dashboards, SQL queries, and customer journeys get your brain buzzing (in a good way)? And do you want your work to genuinely matter? If so… we’d love to meet you.
We’re looking for a Customer Insight Analyst to join our close-knit Insight team at our Head Office in Christchurch, Dorset… and yes, we’re as colourful, crafty, and creative as our customers.
Why this role is exciting: You’ll be joining one of the UK’s biggest arts and craft retailers, with a wonderfully loyal community of makers who shop across our stores, website, app, and even our TV shopping channel. It’s a big, vibrant customer base and we want to understand them even better.
What you’ll be doing:
- Using SQL (BigQuery), Looker dashboards, our Google Cloud environment, and Bloomreach Engagement CDP, you’ll turn raw data into insight that helps the business make smarter decisions.
- Pull apart customer behaviour across web, app, stores, and TV, and spot the juicy insights hiding within.
- Build dashboards in Looker that people actually use (and get excited about).
- Help teams understand what’s working, and what isn’t, through A/B testing and campaign analysis.
- Create clever customer segments that make our CRM communications and paid media campaigns more personalised and relevant, driving demonstrable uplifts in performance.
- Run deep dives that reveal things like “these people love bulk-buying yarn” or “this group only shops when new Stamping launches drop”.
- Turn complex analysis into simple, friendly insights that help teams make great decisions.
- Spot early signs of customer churn and help shape retention ideas.
What you’ll bring:
- Strong SQL skills (BigQuery makes us smile).
- Experience with big datasets and cloud tools.
- Dashboard-building confidence, Looker fans especially welcome.
- A curious mind and a love of problem-solving.
- Some Python knowledge (or the desire to grow it).
- A knack for explaining complicated things simply.
- Attention to detail and a drive to get things right.
- Comfort working at pace, it’s never boring here.
- Familiarity with A/B testing principles and stats.
Bonus points for:
- Google Cloud experience
- GA4 know-how
- Working with Bloomreach Engagement or Jinja
- Understanding of data modelling
- Caring deeply about data quality and automation
Customer Insight Analyst - Head Office in Bournemouth employer: Hobbycraft
Contact Detail:
Hobbycraft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insight Analyst - Head Office in Bournemouth
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Hobbycraft on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into customer insights. Familiarise yourself with recent trends in arts and crafts retail. Show us how your skills can turn data into stories that resonate with Hobbycraft's community.
✨Tip Number 3
Practice your SQL skills! We love seeing candidates who can confidently navigate data. Consider running through some sample queries or building a dashboard to showcase your abilities during the interview.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our creative team.
We think you need these skills to ace Customer Insight Analyst - Head Office in Bournemouth
Some tips for your application 🫡
Show Your Passion for Data: When you're writing your application, let your love for data shine through! Talk about how you enjoy diving into customer behaviour and turning numbers into stories. We want to see that spark of creativity in your words.
Tailor Your Application: Make sure to customise your application to fit the Customer Insight Analyst role. Highlight your SQL skills and any experience with Looker or big datasets. We’re looking for someone who can connect the dots, so show us how your background aligns with what we do!
Keep It Clear and Concise: We appreciate clarity, so keep your application straightforward. Use simple language to explain your experiences and insights. Remember, we want to understand your journey without getting lost in jargon!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets to the right people. Plus, it shows you’re keen on joining our crafty community at Hobbycraft!
How to prepare for a job interview at Hobbycraft
✨Know Your Data Tools
Make sure you brush up on your SQL skills, especially with BigQuery, as well as your experience with Looker dashboards. Be ready to discuss how you've used these tools in the past to turn data into actionable insights.
✨Show Your Creativity
Since Hobbycraft thrives on creativity, think of examples where you've used data to spark innovative ideas or solutions. Prepare to share stories that highlight your ability to connect data analysis with creative outcomes.
✨Understand Customer Behaviour
Familiarise yourself with customer behaviour analysis and be prepared to discuss how you've identified patterns or trends in previous roles. Think about specific instances where your insights led to improved customer experiences.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the team. This shows your genuine interest in understanding how you can contribute to the company’s goals. Ask about their current projects or challenges they face in customer insight analysis.
