At a Glance
- Tasks: Get Scrap't noticed online by managing TikTok and Instagram, and building our affiliate programme.
- Company: Scrap't, a fast-growing UK craft brand with a creative and independent spirit.
- Benefits: Competitive salary, 30 days holiday, pension, and opportunities for growth.
- Other info: Remote role with potential to grow into leadership as the team expands.
- Why this job: Join a small team where your creativity shines and makes a real impact.
- Qualifications: Fluency in TikTok and Instagram, great communication skills, and a passion for craft.
The predicted salary is between 45000 - 55000 £ per year.
About Scrap't (part of Hobby Store Group) Scrap't makes scrapbooking and junk journalling kits for crafters who want to make something with their hands. We're a UK brand building a full range of kits for the UK and US, with themed and seasonal launches on the way. We're independent, we're growing fast, and we're a small enough team that what you do will be visible in the numbers within weeks.
About the role
You'll be the person who gets Scrap't in front of the internet. That means finding brilliant creators and getting them making things with our kits, growing our TikTok Shop affiliate programme from a standing start, running our Instagram and TikTok like you own them (because you will), and being the voice in our comments section. This role is made for someone who lives on TikTok and Instagram, who spots a trend before it peaks, and who genuinely enjoys wrangling lots of different people - because creators, affiliates and our own small team all run through you. We're small, so you'll get real creative freedom, your ideas live or die on their own merit rather than in a committee, and you'll see the whole machine up close. The title says Social & Influencer, but you'll touch a lot more than that.
What you'll actually do
- Build our TikTok Shop affiliate programme - recruit creators, get samples out, plan launches around them. UK first; the US follows once the UK shop is humming.
- Run influencer campaigns end to end - find them, brief them, chase them kindly, and keep the good ones close. The relationships matter more than the campaigns.
- Own our social strategy across TikTok and Instagram, with video as the main event.
- Make content - some with creators, some with the team, some just you, a kit and a phone.
- Feed our paid ads. A lot of what you and our creators make will run as Meta and TikTok ads, so you'll brief with that in mind - and lock paid usage rights into every creator deal from the outset. You won't be buying the media, but you'll be the reason the ads have something worth saying.
- Stay close to our community. Reply in the comments, engage, and tell us what people are actually asking for. Our community is genuinely lovely and deserves someone who talks back.
- Organise shoots - plan them, prop them, run them, get the assets out the door.
- Bring ideas. Content, kits, collabs. If it's good, we'll try it.
What we're looking for
- The role is open to a range of experience - from people who've done all of this before to people making their first proper move into marketing. We'd rather hire the right person and teach them the rest.
- Deeply fluent in TikTok and Instagram, and can explain why something performed, not just that it did.
- A genuine creative - you have opinions and taste.
- Great written communication (you'll be talking to creators and customers all day).
- Comfortable in a fast-moving small business.
- Takes ownership without being asked twice.
- Sharp attention to detail.
- Interested in craft. You don't have to have a junk journal habit, but curiosity about our world will make you far better at this job.
What'll make you stand out
- You've made content before - for a brand, a client or yourself. This is a big plus, so show us.
- You've made content that ran as paid ads - and know the difference between a video that gets views and one that sells.
- Experience with TikTok Shop, influencer or affiliate management.
- Comfortable in front of the camera.
- You can edit - CapCut is plenty. A nice-to-have, not a requirement.
- Familiar with Canva, Figma or Adobe.
The details
- Remote, UK-based, full-time.
- Reporting to Ben, our founder.
- £26k–£32k, depending on experience.
- 30 days holiday (inclusive of bank holidays), pension.
- Growth path: get TikTok Shop right and this role grows toward owning it as a channel, or toward leading our creative and partnerships work as the team gets bigger.
Social & Influencer Executive - Scrap't (Craft Brand) employer: Hobby Store Group
Scrap't offers a vibrant and dynamic work environment where creativity thrives, making it an excellent employer for those passionate about craft and content creation. With a strong focus on employee growth, you will have the opportunity to collaborate with talented freelancers and drive innovative projects in the exciting realm of TikTok Shop. Located within the Hobby Store Group, we foster a supportive culture that values collaboration and celebrates each team member's contributions, ensuring that your work is both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Social & Influencer Executive - Scrap't (Craft Brand)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hobby Store Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hobby Store Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hobby Store Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hobby Store Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social & Influencer Executive - Scrap't (Craft Brand)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hobby Store Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hobby Store Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hobby Store Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hobby Store Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hobby Store Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hobby Store Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
