At a Glance
- Tasks: Lead creative storytelling and manage content across all channels for our Hobbs brand.
- Company: Join TFG Brands, a dynamic fashion company with a focus on creativity and collaboration.
- Benefits: Enjoy a 70% employee discount, up to 28 days holiday, and wellness support.
- Other info: Be part of an inclusive culture that values diverse backgrounds and ideas.
- Why this job: Shape the narrative of a beloved brand and develop your career in a supportive environment.
- Qualifications: Experience in fashion/retail storytelling and strong collaboration skills.
The predicted salary is between 36000 - 60000 £ per year.
We\'re looking for a Content and Social Media Manager to join us on a permanent contract. This role would suit a creative storyteller with the vision and craft to bring our Hobbs brand world to life through words and visuals.
What you’ll do:
As the Content & Social Media Manager key accountabilities include:
- Leading our content strategy by planning and producing seasonal and monthly content across all key channels in partnership with the Head of Brand Creative, ensuring stories are cohesive, distinctive, and timely.
- Lead the creative storytelling narrative for all monthly themes and seasonal moments, aligning with our Hobbs brand strategy and commercial priorities.
- Act as the ultimate guardian and shaper of the Hobbs brand tone of voice, ensuring all copy is consistent and editorial across digital, social, retail, and direct mail.
- Partner with our in-house teams like CRM, Performance Marketing, PR, and Retail to create integrated narratives for email, paid campaigns, in-store POS, and direct mail.
- Coach and mentor the Brand Copywriter, celebrate their success and achievements, setting high standards across all written communications.
- Direct the editorial approach and review copy for the Hobbs website’s \"Inspire Me\" hub, working with SEO to maximise visibility and impact.
- Oversee creative production by briefing designers and agencies, and occasionally capture behind-the-scenes content during shoots to maximise social and digital storytelling opportunities for our Hobbs brand.
Who you’ll be:
If you have a sharp eye and an instinct for narrative within the fashion/retail space we’d love to hear from you. The Content and Social Media Manager will be experienced in setting a high bar for creative quality and guiding junior talent while building strong relationships with cross-functional teams like Performance Marketing, PR, Retail, and Design.
What\'s in it for you?
Across the TFG Brands, we pride ourselves on having our people at the heart of everything we do. We will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:
- Hobbs Employee Discount of 70%, and 50% discount with Phase Eight and Whistles, as per the TFG Brands Discount Policy
- Up to 28 days holiday entitlement per annum in addition to the usual public and bank holidays
- Financial and Wellbeing assistance
- Enhanced Maternity package
- Virtual GP service – unlimited access 24/7
About Us
At TFG Brands We Care, We Connect, We Collaborate and We Create. We have four brands in our portfolio: our iconic fashion brands Phase Eight, Whistles and Hobbs as well as our luxury Homewares brand Inside Story.
TFG London Inclusion and Diversity statement of commitment:
At TFG London and across all our brands we are committed to creating an inclusive culture that welcomes, develops and celebrates a diversity of backgrounds, experiences, cultural references and ideas and opinions within our business.
Content and Social Media Manager in City of London employer: Hobbs London
At TFG Brands, we are dedicated to nurturing creativity and fostering a collaborative work environment, making us an exceptional employer for the Content and Social Media Manager role. With a strong focus on employee development, generous benefits including a 70% discount on Hobbs products, and a commitment to inclusivity, we empower our team members to thrive both personally and professionally in the vibrant heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Content and Social Media Manager in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hobbs London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hobbs London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hobbs London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hobbs London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content and Social Media Manager in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hobbs London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hobbs London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hobbs London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hobbs London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hobbs London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hobbs London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
