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- Tasks: Lead digital storytelling and create high-impact content across various platforms.
- Company: Join HOB Salons, a British hairdressing powerhouse with 42 years of industry leadership.
- Benefits: Competitive salary, performance bonus, and opportunities for real autonomy and growth.
- Why this job: Make your mark in a dynamic role that blends creativity with data-driven results.
- Qualifications: 3+ years in digital marketing with proven success in multi-channel strategies.
- Other info: Collaborate with top creatives and drive impactful campaigns in a growing brand.
The predicted salary is between 39000 - 52000 £ per year.
Hybrid Role (Radlett HQ, HOB Academy Charring Cross and salon visits)Full time, £45,000-£50,000 per annum depending on experience plus performance bonusLead the Digital Future of One of the UK\’s Most Iconic Salon BrandsHOB Salons isn\’t just a salon group- it\’s a British Hairdressing powerhouse. With 42 years of industry leadership, 16 salon locations, a global Academy and multiple British Hairdressing Awards, we\’ve set the standard that others follow.We\’re now looking for a bold, brilliant and data-savvy Digital Marketing Leader to take our digital channels to the next level. You\’ll own the narrative, shape the strategy, and measure the impact-turning creative ideas into real-world results across campaigns, platforms and successful results.YOUR MISSIONLead digital storytelling across Instagram, TikTok, LinkedIn, YouTube and more- for HOB Salons, HOB Academy, HOB Man, HOB Family and Akin KoniziCreate high-impact content with our Social Media Assistant and in-house creative teamOptimise performance using real-time data and deep insightGrow influencer relationships and UGC to boost reach and reputationOwn Klaviyo-driven email marketing- and leverage HubSpot where relevant for CRM and campaign integrationsElevate hobsalons.com hobhomecare.com and the HOB Salons Booking app with SEO content and smart UXCollaborate across teams on seasonal campaigns, paid media and brand partnershipsWHAT YOU BRING3+ years in digital marketing, social or content roles (beauty/lifestyle/fashion a bonus)Proven success with multi-channel strategies and measurable resultsExcellent writing and visual storytelling skillsFluency in performance tools: Meta Suite, TikTok, Klaviyo, Shopify, Google Analytics- and bonus if you know your way around HubSpotStrong leadership, organisation and stakeholder managementA WORD FROM THE CEO\”At HOB we\’ve always invested into craft and education. This role is about bringing that same level of investment to digital- where creativity meets accountability, and data drives the story forward. We are going through a huge period of growth and I\’m excited to take our brand to even greater heights with our Digital Marketing Leader\”WHAT WE OFFERJoin an award-winning brand shaping the future of hairdressingLead marketing for one of the UK\’s most innovative concepts- The Colour Club and the Blow Dry ClubCollaborate with top creatives and drive impactful campaignsMake your mark in a role with real autonomy, visibility and growth potentialHOW TO APPLYEmail your CV and examples of your work to Natasha@hobsalons.comWe\’re reviewing applications on a rolling basis- please don\’t wait!Seniority level Mid-Senior levelEmployment type Full-timeJob function Marketing and SalesIndustries: Wellness and Fitness Services
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Digital Marketing Leader employer: HOB Salons
Contact Detail:
HOB Salons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Leader
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital marketing. Include case studies, campaigns you've led, and any data-driven results. This will give you a leg up when chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Know their social media channels, recent campaigns, and how they engage with their audience. This shows you're genuinely interested and ready to contribute from day one!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on joining our team at HOB Salons. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Digital Marketing Leader
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your digital marketing experience, especially any work related to beauty or lifestyle. We want to see how you've driven results in previous roles, so don’t hold back on the details!
Tailor Your CV: Customise your CV to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to align their application with what we’re looking for.
Include Your Creative Work: When you send us examples of your work, choose pieces that showcase your storytelling abilities and creativity. Whether it’s social media campaigns or email marketing, let your personality shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands quickly. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at HOB Salons
✨Know Your Digital Channels
Familiarise yourself with HOB Salons' presence on platforms like Instagram, TikTok, and LinkedIn. Be ready to discuss how you would enhance their digital storytelling and what strategies you would implement to engage their audience.
✨Showcase Your Data Savvy
Prepare to talk about your experience with performance tools like Google Analytics and Klaviyo. Bring examples of how you've used data to drive marketing decisions and improve campaign results in your previous roles.
✨Demonstrate Creative Thinking
Think of innovative content ideas that could resonate with HOB's brand identity. Be prepared to share your vision for high-impact campaigns and how you would collaborate with the creative team to bring those ideas to life.
✨Highlight Leadership Skills
Since this role involves collaboration across teams, be ready to discuss your leadership style and how you've successfully managed stakeholders in past projects. Share specific examples of how you've led teams to achieve measurable results.
