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- Tasks: Lead digital storytelling and create high-impact content across various platforms.
- Company: Join HOB Salons, a British hairdressing powerhouse with 42 years of industry leadership.
- Benefits: Competitive salary, performance bonus, and opportunities for real autonomy and growth.
- Why this job: Shape the future of digital marketing in a creative and data-driven environment.
- Qualifications: 3+ years in digital marketing with proven success in multi-channel strategies.
- Other info: Collaborate with top creatives and make a significant impact on innovative campaigns.
The predicted salary is between 45000 - 50000 £ per year.
Hybrid Role (Radlett HQ, HOB Academy Charring Cross and salon visits)
Full time, £45,000-£50,000 per annum depending on experience plus performance bonus
Lead the Digital Future of One of the UK’s Most Iconic Salon Brands
HOB Salons isn’t just a salon group- it’s a British Hairdressing powerhouse. With 42 years of industry leadership, 16 salon locations, a global Academy and multiple British Hairdressing Awards, we’ve set the standard that others follow.
We’re now looking for a bold, brilliant and data-savvy Digital Marketing Leader to take our digital channels to the next level. You’ll own the narrative, shape the strategy, and measure the impact-turning creative ideas into real-world results across campaigns, platforms and successful results.
YOUR MISSION
- Lead digital storytelling across Instagram, TikTok, LinkedIn, YouTube and more- for HOB Salons, HOB Academy, HOB Man, HOB Family and Akin Konizi
- Create high-impact content with our Social Media Assistant and in-house creative team
- Optimise performance using real-time data and deep insight
- Grow influencer relationships and UGC to boost reach and reputation
- Own Klaviyo-driven email marketing- and leverage HubSpot where relevant for CRM and campaign integrations
- Elevate hobsalons.com hobhomecare.com and the HOB Salons Booking app with SEO content and smart UX
- Collaborate across teams on seasonal campaigns, paid media and brand partnerships
WHAT YOU BRING
- 3+ years in digital marketing, social or content roles (beauty/lifestyle/fashion a bonus)
- Proven success with multi-channel strategies and measurable results
- Excellent writing and visual storytelling skills
- Fluency in performance tools: Meta Suite, TikTok, Klaviyo, Shopify, Google Analytics- and bonus if you know your way around HubSpot
- Strong leadership, organisation and stakeholder management
A WORD FROM THE CEO
“At HOB we’ve always invested into craft and education. This role is about bringing that same level of investment to digital- where creativity meets accountability, and data drives the story forward. We are going through a huge period of growth and I’m excited to take our brand to even greater heights with our Digital Marketing Leader”
WHAT WE OFFER
- Join an award-winning brand shaping the future of hairdressing
- Lead marketing for one of the UK’s most innovative concepts- The Colour Club and the Blow Dry Club
- Collaborate with top creatives and drive impactful campaigns
- Make your mark in a role with real autonomy, visibility and growth potential
HOW TO APPLY
Email your CV and examples of your work to Natasha@hobsalons.com
We’re reviewing applications on a rolling basis- please don’t wait!
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: Wellness and Fitness Services
#J-18808-Ljbffr
Digital Marketing Leader employer: HOB Salons
Contact Detail:
HOB Salons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Leader
✨Tip Number 1
Get your networking game on! Connect with people in the beauty and digital marketing industries on LinkedIn. We can’t stress enough how important it is to build relationships; you never know who might have a lead on that perfect role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, especially those that highlight your storytelling and data-driven results. We love seeing creativity backed by solid metrics!
✨Tip Number 3
Don’t just apply—engage! When you find a role that excites you, reach out to current employees or even the hiring manager if possible. A friendly message can make you stand out from the crowd, and we appreciate a proactive approach.
✨Tip Number 4
Keep an eye on our website for the latest openings! We’re always looking for bold and brilliant talent like you. Applying directly through our site shows us you’re genuinely interested in being part of the HOB family.
We think you need these skills to ace Digital Marketing Leader
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your digital marketing experience, especially any work related to beauty or lifestyle. We want to see how you've driven results in previous roles, so don’t hold back on the details!
Tailor Your CV: Customise your CV to reflect the job description. Use keywords from the listing to show us you’re a perfect fit for the Digital Marketing Leader role. It’s all about making it easy for us to see why you’re the one!
Include Your Best Work: When sending examples of your work, pick pieces that showcase your creativity and data-driven results. We love seeing how you’ve turned ideas into successful campaigns, so make those examples shine!
Apply Through Our Website: While emailing your application is great, we encourage you to apply through our website too! It helps us keep everything organised and makes sure your application gets the attention it deserves.
How to prepare for a job interview at HOB Salons
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing, especially in the beauty and lifestyle sectors. Familiarise yourself with tools like Meta Suite, TikTok, and Google Analytics, as these will likely come up during your chat.
✨Showcase Your Creativity
Prepare to discuss your past campaigns and how you turned creative ideas into measurable results. Bring examples of high-impact content you've created, especially if it involved collaboration with teams or influencers.
✨Understand HOB's Brand
Dive deep into HOB Salons' history, values, and current digital presence. Be ready to share your thoughts on their social media strategy and how you can elevate their storytelling across platforms like Instagram and TikTok.
✨Ask Insightful Questions
Prepare some thoughtful questions about the role and the company's future plans. This shows your genuine interest and helps you gauge if this is the right fit for you. Think about how you can contribute to their growth and digital transformation.
