At a Glance
- Tasks: Drive marketing strategies and manage advertising budgets for impactful results.
- Company: Join a dynamic team in a leading global company focused on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven decision making.
- Why this job: Be a key player in shaping marketing success and driving business growth.
- Qualifications: Experience in marketing finance and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
About the Role
Responsible for developing and driving strategies to advertising investments, connecting all marketing & communications activities are efficiently linked to tangible business results. Act as a key partner to Controlling, Marketing and Communications teams.
- Advertise Planning & Budgeting: Drive budget and forecasting process, ensuring all omni-channel advertising investments are strategically allocated across the marketing funnel to generate traffic to physical stores and online channels.
- KPI Setting: Set, track, and analyze financial and advertising related KPIs for campaigns and collaborations, drawing conclusions from trends to support future planning and provide feedback for improvements.
- Cross-Functional Partnership: Collaborate with Regional and Global teams to optimize investments. Key marketing & communications strategist for the region, collaborating closely with the Regional Head of Marketing and Communications.
- Processes & Tools: Design, implement, and continuously improve processes, creating new tools and standardized ways of working to drive efficiency (i.e. invoice tracking for timely & accurate cost bookings, sample ordering processes, spend trackers).
- Data Management & Business Intelligence: Support global development and use of Business Intelligence (BI) systems and tools for marketing, ensuring stakeholders can make data-driven decisions.
- Marketing/Communications & Financial Acumen: Experience in budgeting, forecasting, and financial controlling specifically within a marketing and communications function.
- Commercial & Analytical Skills: Ability to analyze commercial and advertising KPIs (traffic, conversion, AOV, returns) and translate data into actionable commercial strategies.
- Effective Communication: Skilled in presenting complex financial and commercial data clearly to influence stakeholders and guide business decisions.
- Strategic & Commercial Mindset: Capable of translating marketing activities into financial outcomes and aligning spend with long-term profitability and growth goals.
- Excellent Stakeholder Management: Adept at collaborating with and influencing cross-functional teams, including Marketing, Communications, and Controlling.
Regional Marketing & Communications Controller employer: H&M
As a Regional Marketing & Communications Controller, you will thrive in a dynamic and collaborative work environment that values innovation and strategic thinking. Our company offers competitive benefits, a strong focus on employee development, and opportunities for growth within the marketing and communications field. Located in a vibrant region, we foster a culture of teamwork and creativity, ensuring that your contributions directly impact our business success while enjoying a fulfilling work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing & Communications Controller
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. We want you to be able to discuss how your skills can drive their advertising investments and improve their KPIs. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 3
Practice your pitch! You need to communicate your experience clearly and confidently. We suggest rehearsing how you’d present complex data or financial insights, as this will be key in influencing stakeholders during your interview.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that role!
We think you need these skills to ace Regional Marketing & Communications Controller
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Regional Marketing & Communications Controller. Highlight your experience in budgeting, forecasting, and any relevant marketing strategies you've implemented. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven advertising investments or collaborated with cross-functional teams. Let us know what makes you tick!
Showcase Your Analytical Skills:Since this role involves a lot of data management and KPI analysis, make sure to highlight your analytical skills. Share instances where you've used data to influence decisions or improve processes. We love a numbers-savvy candidate!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at H&M
✨Know Your Numbers
Make sure you brush up on your financial acumen. Be ready to discuss how you've set, tracked, and analysed KPIs in previous roles. Use specific examples to show how your insights have driven marketing strategies and influenced business outcomes.
✨Showcase Your Collaboration Skills
This role requires effective communication and collaboration with various teams. Prepare anecdotes that highlight your experience working cross-functionally. Think about times when you influenced stakeholders or optimised investments through teamwork.
✨Be Data-Driven
Familiarise yourself with Business Intelligence tools and data management processes. Be prepared to discuss how you've used data to inform decisions and improve marketing strategies. Highlight any experience you have with designing processes that enhance efficiency.
✨Strategic Mindset is Key
Demonstrate your ability to connect marketing activities with financial outcomes. Prepare to discuss how you've aligned advertising investments with long-term profitability goals. Show that you can think strategically about budget allocation across the marketing funnel.
