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- Tasks: Lead global content strategy and storytelling for a luxury fashion brand.
- Company: Join COS, a brand known for quality and innovative design.
- Benefits: Enjoy 25% staff discount, 25 days holiday, and wellness perks.
- Why this job: Shape the brand's voice and impact across global markets.
- Qualifications: Proven experience in content strategy within the fashion industry.
- Other info: Collaborative environment with opportunities for remote work.
The predicted salary is between 43200 - 72000 £ per year.
The Global Head of Content leads the global content and storytelling strategy. It drives the brand message, setting the framework to translate the brand and each collection to customers across markets and digital channels. Sitting within the Global Marketing team, this is a fully central and collaborative role. Within the team, working closely with creative functions, media, and communications. Across the business with global collection & commercial teams, and regional marketing. Ensuring all content is strategically aligned, consistent and effective.
Responsibilities
- Content & messaging strategy: Set the global content and messaging strategy aligned to brand and marketing objectives. Define the content plan and storytelling across brand, collections and products. Translate brand strategy into seasonal and campaign storytelling frameworks. Lead the global organic social media strategy and execution. Establish global standards for tone of voice, messaging and all copy.
- Planning & governance: Drive the global quarterly content plan and briefs in collaboration with key stakeholders cross-functionally. Ensure delivery of final content frameworks to regions for execution across channels, acting as an authority on storytelling and outcome to the customer. Support regional teams to deliver channel-first content that drives acquisition and retention while protecting brand consistency.
- Cross-functional leadership: Deliver content briefs for creative teams to align on shoot needs, narrative and visual expression. Collaborate with media, performance and regional teams to ensure content supports full-funnel marketing. Align with communications teams to ensure consistent messaging across paid, owned and earned activity.
- People leadership: Lead and develop the global content, copy and social media team.
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed
- Experience & Expertise: Proven senior experience in global content, editorial or brand storytelling roles, within the fashion industry.
- Brand storytelling & messaging: Strong strategic thinking with creative excellence in language, tone and narrative.
- Industry expert: Deep passion and understanding of luxury and desirable fashion, working with womenswear and menswear collections.
- Commercial excellence: Experience of balancing and optimising brand-led marketing within commercial potential. Expertise in digital channels, best practices and trading in Global markets.
- Customer centric: Keeps a pulse on customer & user needs, industry trends and customer insights, ensuring data-driven decision making to create relevant content plans at a global level.
- Strong leader: A team player with an ability to influence and align senior stakeholders across the business. Confident and clear communicator with strong leadership capability.
Additional Information
This is a full time, permanent contract based at our Head Office in London. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP.
Benefits:
- 25 days holiday
- Discounts on everyday brands and leisure activities
- Retail Trust membership
- Pension scheme
- Discounted gym membership
- Cycle to work scheme
- Staff discount 25% usable on all our H&M Group brands.
- H&M Incentive Program (HIP).
Inclusion & Diversity: At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.
Brand Description: COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
In this role you will have some flexibility to work remotely however due to the high level of cross department collaborations approx. 4 days per week office presence is required to foster strong collaborations and team work.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
Please note this position is offered on a local contract, therefore you should have the legal right to work in the UK before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.
Closing Date: Friday 23rd January. We are looking forward to hearing from you!
Global Head of Content employer: H&M
Contact Detail:
H&M Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Content
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that showcases your best work. This is your chance to tell your story and demonstrate how you can drive brand messaging and content strategy.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Be ready to discuss how your experience aligns with their goals, especially in content and storytelling. We want to see your passion for the fashion industry!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we keep you updated on your application status, so you won’t be left in the dark.
We think you need these skills to ace Global Head of Content
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your love for content and storytelling shine through. We want to see how your experience aligns with our brand's vision and how you can bring that passion to the role.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in global content strategy and how it connects to the fashion industry. We appreciate when candidates take the time to show us they understand what we're looking for.
Be Authentic: We value authenticity, so don’t be afraid to let your personality come through in your application. Share your unique perspective on brand storytelling and how you would approach the role. We’re looking for someone who dares to be different!
Apply Through Our Website: Remember to apply through our website by clicking on the 'I’M INTERESTED' link. This way, we can ensure your application is processed smoothly, and you'll receive updates directly from us about your application status.
How to prepare for a job interview at H&M
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understanding how the brand translates its messaging across different markets will show your genuine interest and alignment with their goals.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your ability to craft compelling narratives. Be ready to discuss how you've developed content strategies that resonate with target audiences, especially in the fashion industry.
✨Collaborative Mindset is Key
Since this role involves cross-functional leadership, be prepared to discuss how you've successfully collaborated with creative teams, media, and regional marketing. Share specific instances where your teamwork led to successful outcomes.
✨Emphasise Your Customer-Centric Approach
Demonstrate your understanding of customer needs and industry trends. Bring data-driven insights to the table, showing how you've used customer feedback to shape content strategies that drive engagement and retention.
