Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Design and optimise automated CRM journeys to enhance customer engagement and retention.
- Company: Join a leading global brand with a focus on innovation and customer experience.
- Benefits: Enjoy a 25% staff discount, 25 days holiday, and a range of wellness perks.
- Why this job: Be part of a dynamic team driving impactful customer experiences through data-driven strategies.
- Qualifications: 3+ years in lifecycle automation and strong skills in CRM platforms like Emarsys.
- Other info: Flexible remote work options with a collaborative office environment.
The predicted salary is between 36000 - 60000 £ per year.
We are now looking for a CRM Lifecycle & Automation Specialist to join our Global Team based in London. You will be responsible for designing, activating, and optimising Global automated journeys across key CRM channels. Using Emarsys as our core platform, you will leverage automation to drive customer frequency, retention, and lifetime value. This role requires someone with experience in lifecycle automation who is confident working with business intelligence (BI) systems and data dashboards to monitor customer behaviour, track lifecycle movement, and translate insights into actionable lifecycle campaigns. The successful candidate will be both data-driven and creative, with the ability to bring strategies to life through seamless customer experiences.
Responsibilities
- End-to-end ownership of Global CRM automation - Leads the development, management, and evolution of automated Global CRM programs, ensuring they effectively support customers at every lifecycle stage.
- Lifecycle performance & insight ownership - Monitors customer behaviour and lifecycle progression using BI and analytics tools, identifying opportunities to enhance performance and influence strategic decision making. Translate lifecycle insights into actionable strategies that drive engagement, retention, and conversion.
- Performance analysis & reporting ownership - Own Global CRM automation reporting and analysis, tracking metrics such as repeat rates, and customer lifetime value.
- Segmentation & personalisation ownership - Collaborates with Customer Analyst and Global CRM Manager to refine segmentation models and automation rules, ensuring communications feel targeted and relevant.
- Continuous improvement & innovation - Drives ongoing optimisation of CRM workflows, championing experimentation, testing, and innovation to improve efficiency and customer experience.
- Cross-functional alignment & influence - Works closely with brand and marketing, product, analytics, digital and store experience teams to ensure lifecycle automation aligns with broader business goals and delivers cohesive customer journeys.
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed
- 3+ years of experience in lifecycle and marketing automation.
- Experience working with Emarsys or similar email service providers or customer data platforms (Bloomreach, Klaviyo).
- Strong experience with CRM platforms and marketing automation tools.
- Comfortable working with data, analytics, and customer insights.
- Comfortable in presenting to senior stakeholders and using insights to explain decisions with excellent communication skills.
- Brings a digital first approach to evolving CRM platforms, identifying technical improvements and ensuring systems are scalable, future ready, and able to support new market expansion.
- Passionate about customer experience and lifecycle marketing.
Additional Information
This is a full time permanent contract based at our Head Office in London.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP.
In addition to this UK based colleagues also receive:
- 25 days holiday
- Discounts on everyday brands and leisure activities
- Retail Trust membership
- Pension scheme
- Discounted gym membership
- Cycle to work scheme
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.
Brand Description
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
In this role you will have some flexibility to work remotely however due to the high level of cross department collaborations approx. 3 days per week office presence is required to foster strong collaborations and team work.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
Please note this position is offered on a local contract, therefore you should have the legal right to work in the UK before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.
Closing Date: Friday 13th February. We are looking forward to hearing from you!
Global CRM Lifecycle & Automation Specialist employer: H&M
Contact Detail:
H&M Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global CRM Lifecycle & Automation Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you show that you're not just a fit for the role, but also for the team!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience with CRM platforms and automation tools makes you the perfect candidate. Keep it concise and focus on how you can add value to their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Global CRM Lifecycle & Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your experience with CRM platforms and lifecycle automation, especially if you've worked with Emarsys or similar tools.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for customer experience and lifecycle marketing. Share specific examples of how you've driven engagement and retention in previous roles to make your application stand out.
Showcase Your Data Skills: Since this role is data-driven, be sure to mention any experience you have with BI systems and analytics tools. Explain how you've used data insights to inform your strategies and improve performance.
Apply Through Our Website: We encourage you to apply directly through our website. This way, you can ensure your application is received securely, and we can keep you updated on your application status. Don’t miss out!
How to prepare for a job interview at H&M
✨Know Your CRM Tools Inside Out
Make sure you’re well-versed in Emarsys and any other CRM platforms mentioned in the job description. Familiarise yourself with their features, especially those related to lifecycle automation. Being able to discuss specific functionalities and how you've used them in past roles will show your expertise.
✨Showcase Your Data Skills
Prepare to discuss your experience with BI systems and data dashboards. Bring examples of how you've monitored customer behaviour and translated insights into actionable strategies. This will demonstrate your data-driven approach and ability to influence decision-making.
✨Be Ready to Discuss Customer Experience
Since this role is all about enhancing customer journeys, think of examples where you’ve improved customer experiences through automation. Highlight your creative strategies and how they led to increased engagement or retention. This will align with the company’s values of constant improvement and customer focus.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about working with different teams like marketing, analytics, and product. Have examples ready that showcase your ability to collaborate effectively and drive alignment across departments. This will reflect your understanding of the importance of cohesive customer journeys.
