At a Glance
- Tasks: Drive marketing strategies and optimise advertising investments for real business results.
- Company: Join a dynamic company focused on innovative marketing and communications.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven decision making.
- Why this job: Be a key player in shaping marketing strategies that drive success.
- Qualifications: Experience in marketing finance and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
About the Role
Responsible for developing and driving strategies to advertising investments, connecting all marketing & communications activities are efficiently linked to tangible business results. Act as a key partner to Controlling, Marketing and Communications teams.
- Advertise Planning & Budgeting: Drive budget and forecasting process, ensuring all omni-channel advertising investments are strategically allocated across the marketing funnel to generate traffic to physical stores and online channels.
- KPI Setting: Set, track, and analyze financial and advertising related KPIs for campaigns and collaborations, drawing conclusions from trends to support future planning and provide feedback for improvements.
- Cross-Functional Partnership: Collaborate with Regional and Global teams to optimize investments. Key marketing & communications strategist for the region, collaborating closely with the Regional Head of Marketing and Communications.
- Processes & Tools: Design, implement, and continuously improve processes, creating new tools and standardized ways of working to drive efficiency (i.e. invoice tracking for timely & accurate cost bookings, sample ordering processes, spend trackers).
- Data Management & Business Intelligence: Support global development and use of Business Intelligence (BI) systems and tools for marketing, ensuring stakeholders can make data-driven decisions.
- Marketing/Communications & Financial Acumen: Experience in budgeting, forecasting, and financial controlling specifically within a marketing and communications function.
- Commercial & Analytical Skills: Ability to analyze commercial and advertising KPIs (traffic, conversion, AOV, returns) and translate data into actionable commercial strategies.
- Effective Communication: Skilled in presenting complex financial and commercial data clearly to influence stakeholders and guide business decisions.
- Strategic & Commercial Mindset: Capable of translating marketing activities into financial outcomes and aligning spend with long-term profitability and growth goals.
- Excellent Stakeholder Management: Adept at collaborating with and influencing cross-functional teams, including Marketing, Communications, and Controlling.
Regional Marketing & Communications Controller in City of Westminster employer: H&M
As a Regional Marketing & Communications Controller, you will thrive in a dynamic and collaborative environment that values innovation and strategic thinking. Our company offers competitive benefits, a strong focus on employee development, and a culture that encourages cross-functional partnerships, making it an excellent place for professionals looking to make a meaningful impact in the marketing landscape. Located in a vibrant area, we provide unique opportunities for networking and personal growth, ensuring that your career flourishes alongside our business objectives.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing & Communications Controller in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your skills can drive their advertising investments and improve their KPIs. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a quick thank-you email to express your appreciation and reiterate your interest in the role. It keeps you fresh in their minds and shows your enthusiasm.
✨Tip Number 4
Apply through our website for the best chance at landing that dream job! We love seeing applications directly from motivated candidates who are eager to join our team and make an impact in marketing and communications.
We think you need these skills to ace Regional Marketing & Communications Controller in City of Westminster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Regional Marketing & Communications Controller. Highlight your experience in budgeting, forecasting, and any relevant marketing strategies you've implemented. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven advertising investments or collaborated with cross-functional teams. Let us know what makes you tick!
Showcase Your Analytical Skills:Since this role involves a lot of data management and KPI analysis, make sure to highlight your analytical skills. Share instances where you've used data to drive decisions or improve processes. We love seeing how you can turn numbers into actionable strategies!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at H&M
✨Know Your Numbers
Make sure you brush up on your financial acumen. Be prepared to discuss how you've set, tracked, and analysed KPIs in previous roles. Use specific examples to demonstrate your ability to translate data into actionable strategies.
✨Showcase Your Collaboration Skills
This role requires strong cross-functional partnership skills. Think of instances where you've successfully collaborated with different teams, like Marketing or Controlling. Highlight how you influenced stakeholders and drove results through teamwork.
✨Be a Process Pro
Familiarise yourself with processes and tools that drive efficiency. Be ready to discuss any experience you have in designing or improving processes, especially related to budgeting and forecasting. Share how these improvements led to better outcomes.
✨Communicate Clearly
Effective communication is key for this position. Practice presenting complex information in a clear and concise manner. You might even want to prepare a mini-presentation on a past project to showcase your ability to influence decisions with data.
