Senior Consultant, Data & Analytics - Agentic Marketing, Deloitte Digital in Glasgow

Connect to your Industry Marketing is increasingly shaped by data, AI, and automation - and practitioners who understand all three are rare. As a Senior Consultant specialising in Agentic Marketing Data & Analytics, you will work at the intersection of marketing analytics, AI, and data strategy, helping clients harness data to understand their customers more deeply, measure marketing effectiveness, and unlock the potential of agentic AI - intelligent, autonomous systems that can analyse, recommend, and act on marketing data at scale. This is a genuine opportunity to build hands-on expertise across data analysis, agentic AI workflow design, and marketing analytics, working alongside experienced practitioners and some of the UK's most forward-thinking brands.

Connect to your career at Deloitte Deloitte drives progress. Using our vast range of expertise, we help our clients become leaders wherever they choose to compete. To do this, we invest in outstanding people. We build teams of future thinkers, with diverse talents and backgrounds, and empower them all to reach for and achieve more. What brings us all together at Deloitte? It's how we approach the thousands of decisions we make every day. How we behave, our beliefs and our attitudes. In other words: our values. Whatever we do, wherever we are in the world, we lead the way, serve with integrity, take care of each other, foster inclusion, and collaborate for measurable impact. These five shared values lead every decision we make and action we take, guiding us to deliver impact how and where it matters most.

Connect to your opportunity We're expanding fast, and we're looking for curious, driven people who take initiative, listen well, and help us grow without compromising standards, integrity, or culture. You will work with outstanding digital talent across disciplines to innovate and create great solutions for iconic brands. Your responsibilities will include:

• Assist in collecting, processing, and analysing marketing datasets to support data-driven decision-making for client engagements, including campaign performance analysis, customer segmentation, and attribution modelling.
• Support the development and optimisation of agentic AI workflows for marketing use cases, including personalised content generation, audience segmentation, predictive lead scoring, and real-time campaign analytics.
• Learn to identify opportunities where AI agents can automate and enhance marketing analytics processes, contributing to recommendations for intelligent automation and efficiency improvements.
• Actively participate in client discovery workshops, helping to understand client data landscapes, marketing technology stacks, and analytics requirements - acting as a supportive analytical resource during discovery and implementation phases.
• Help translate complex data findings and AI-driven insights into clear, accessible narratives and visualisations for business stakeholders, developing skills in presenting to both technical and non-technical audiences.
• Support the development of measurement frameworks and dashboards that track the impact of marketing investments, AI initiatives, and data-driven campaigns.
• Stay informed about emerging trends in agentic AI, marketing analytics, customer data platforms (CDPs), and data engineering, contributing to internal knowledge sharing and our community of practice.

Connect to your skills and professional experience To be successful in this role, you will need a growing combination of analytical, technical, and communication skills, paired with a genuine passion for data, artificial intelligence, and their application in marketing contexts. You will have:

• A foundational understanding of data analysis principles and marketing analytics, including concepts such as customer segmentation, attribution, funnel analysis, and campaign performance measurement.
• Basic proficiency in SQL and/or programming languages such as Python or R, with a strong motivation to develop deeper data engineering and analytics skills.
• Familiarity with data visualisation tools such as Tableau, Power BI, or Looker, with developing ability to create clear, insightful analytical outputs.
• An interest in AI and agentic technologies, including Large Language Models (LLMs), AI agent frameworks, and their application to marketing automation and personalisation.
• A drive to earn relevant certifications in AI technologies such as Google AI Professional Certificate or AWS Certified AI Practitioner - or equivalent AI qualifications.
• Developing presentation and communication skills, with the ability to help explain complex data findings to diverse audiences.
• A drive to earn relevant certifications such as Salesforce Data Cloud Consultant or Google Analytics - or equivalent data and analytics qualifications.
• Exposure to or an interest in customer data platforms (CDPs) such as Salesforce Data Cloud, Adobe Experience Platform, or equivalent (desirable).
• Familiarity with cloud-based data warehouses or data lakes such as Snowflake, Databricks, or Google BigQuery (desirable).
• Understanding of marketing measurement methodologies such as Marketing Mix Modelling (MMM) or Multi‑Touch Attribution (MTA) (desirable).
• Confidence using AI tools and LLMs in day‑to‑day work - whether to support research, sharpen analysis, or improve the quality of deliverables.

Connect to your business - Technology and Transformation Distinctive thinking, deep expertise, innovation and collaborative working. That's what connects us. That's what makes us Deloitte. If you want to help solve some of the biggest tech and transformational challenges around, join us. Together, we'll make an impact that matters.

Customer Human connections are integral to business. We combine people, ideas and technology to support our clients to build strong connections. For example, through commerce, customer design and sales services.

Personal independence Regulation and controls are standard practice in our industry and Deloitte is no exception. These controls provide important legal protection for both you and the firm. We are subject to several audit regulations, one of which requires that certain colleagues abide by specific personal independence constraints (e.g., in relation to any financial interests and employment relationships). This can mean that you and your 'Immediate Family Members' are not permitted to hold certain financial interests (shares, funds, bonds etc.) with audit clients of the firm, and also prohibitions on certain employment relationships (e.g., you are not permitted to hold a secondary employment role with SEC audit clients of the firm whilst being employed by the firm). The recruitment team will provide further detail as you progress through the recruitment process, or you can contact the Independence team upon request.

Connect with your colleagues "What attracted me to Deloitte were the endless opportunities and the collective experience of other like-minded individuals. Deloitte's clients include many of the world's largest organisations; I wanted to be part of a team that made a difference that I could be proud of." - Dan, Technology and Transformation "I get to work on projects that help clients in a sector I feel truly passionate about." - Rhiannon, Technology and Transformation "Everyone always says, \"it's the people,\" and that's true. Working for a brand you feel proud of feels pretty good too. And you don't have any stress about fitting into a particular stereotype, because there are so many different types of people in Deloitte Digital." - Gillian, Technology and Transformation

Our hybrid working policy You'll be based in either London, Glasgow or Belfast with hybrid working. At Deloitte we understand the importance of balancing your career alongside your home life. That's why we'll support you to work flexibly through our hybrid working policy. Depending on the requirements of your role, you'll have the opportunity to work in your local office, virtual collaboration spaces, client sites and remotely. You'll get the chance to meet face to face when needed, while you collaborate and learn from colleagues, share your experiences, and build the relationships that will fuel your career and prioritise your wellbeing. Please check with your recruiter for the specific working requirements that may apply for your role.

Connect to your return to work opportunity Are you looking to return to the workplace after an extended career break? For this role we can offer coaching and support designed for returners to refresh your knowledge and skills and help your transition back into the workplace after a career break of two years or more.

Our commitment to you Making an impact is more than just what we do: it's why we're here. So, we work hard to create an environment where you can experience a purpose you believe in, the freedom to be you, and the capacity to go further than ever before. We want you. The true you. Your own strengths, perspective and personality. So, we're nurturing a culture where everyone belongs, feels supported and heard, and is empowered to make a valuable, personal contribution. You can be sure we'll take your wellbeing seriously, too. Because it's only when you're comfortable and at your best that you can make the kind of impact you, and we, live for. Your expertise is our capability, so we'll make sure it never stops growing. Whether it's from the complex work you do, or the people you collaborate with, you'll learn every day. Through world-class development, you'll gain invaluable technical and personal skills. Whatever your level, you'll learn how to lead.

Connect to your next step A career at Deloitte is an opportunity to develop in any direction you choose. Join us and you'll experience a purpose you can believe in and an impact you can see. You'll be free to bring your true self to work every day. And you'll never stop growing, whatever your level. Discover more reasons to connect with us, our people and purpose-driven culture at deloitte.co.uk/careers